 We're here at ITU Telecom World 2015 in Budapest, Hungary, and I'm very pleased to be joined by Ana Baguera, who is chairperson of UME Africa. Ana Baguera, thank you very much indeed for being with us today. Thank you very much, Max. Now I wanted to start off by asking you about the impact of ICT on people. The theme of ITU Telecom World 2015 is accelerating innovation for social impact. Have you seen ICT innovation directly impacting socio-economic development in people's lives? Absolutely. We are a fast-speed operator. We provide fast-speed internet using 4G LTE, state-of-the-art technology, and we see as we go what great impact our job has on people's life and it happens in multiple facets. First of all, it's the type of jobs that we produce. We're employing today people in Cameroon, Ivory Coast, and soon to be other countries where we're expanding. So people are learning technical skills, digital skills, skills which are very, very necessary for the 21st century. Second thing that we see is the small-medium enterprises, how they can be founded and how can they be expanded using this internet platform of fast-speed internet. We see it also on e-education and we see it also on entertainment. Specifically, we as an operator, we understood that without the creation of local content, people do not have a reason why they should be using the internet. So although our business model is selling data and we're selling actually internet for people to use, we understood that we need to start behaving as a catalyst in order to make them use the internet to have a reason to go into it. So for example, we went to the University of Tuala. It's a big university, 70,000 students, unheard of. They didn't have internet access on campus. People had to go outside of the campus in order to go online. So they went to internet cafes and such. What we've done, we closely deal with the director and we wired the whole university, took us exactly one month and then now the University of Tuala has a speedy state of the art, starting from cheap prepaid cards. So this is very affordable for the students. And on top of it, we teamed up with the University from Switzerland, a well-known university, number 15 on the Shanghai ranking, so technology university. And they are keen on developing the mock online education, the type of things you hear about for Harvard and Stanford. They're doing it in French because this is West Africa. And together with the professors of Tuala themselves. So now we have connectivity and content. So this is a fantastic package that we copy paste as we go from one university to another. Now regarding your organization, Yumi, what are the top lessons learned, we're talking about West Africa, learned in Cameroon and Côte d'Ivoire that will be useful as you expand to bring 4G to other African markets? I think our lessons are that the market needs it. The market loves it. You need to give state of the art speedy internet. You need to give great customer care. You cannot come with a sort of a 2G, 3G or a fake of a fast speedy internet. So what we do is in such a level that people can be streaming on our services. So they enjoy the entertainment element. The data transfer is very useful for businesses. And the same thing happens for education. So they can sit there and download and upload and use it. It's relevant for their lives and they're using it. What regulatory hurdles are you facing at the moment? How can you overcome those? The game changer would have been if we could have gone to all of the countries and get in one shot the frequency and allocations to work in each country. But this I'm afraid is not going to go, it's not going to happen for a very long time, although everybody think it's. So we act as everybody else in this arena. We have to go. We have to apply for a license. We also have to live with the fact that the incumbent operators are the ones who have actually the control on the pricing, which is pretty sad because the international bandwidth is being sold for very high prices and this is transferred at the end of the day to the customer. So if these regulations would have been changed and there wouldn't have been a situation of a couple of incumbent operators basically bringing those prices or holding these prices very high, the population would have been able to benefit from the usage of the internet. The focus here at ITU Telecom World is very much on SMEs and entrepreneurs this year. What concrete measures can government and industry take to encourage entrepreneurship and foster the growth of SMEs in the ICT sector in Africa? Well, it's a couple of things. I believe in order to specifically push e-commerce, the online payment is something that should be pushed. So the regulation has to be very mild, as mild as possible. It's different than mobile payment. It's one step farthest. We closed the first deal with PayPal in West Africa so our clients can pay online for our services and we're going to expand it hopefully also helping SMEs offering their services and commodities online. So this is one area of the regulations that country governments and regulators can take care of which will be very beneficial. Then of course the digital literacy is something that needs to be tackled so it's in the schools and the universities not only providing the access but also make it affordable and hopefully helping also these students get the end user devices in affordable prices so it's the connectivity and the devices that have to be reduced. And the other thing that would have been fantastic if government would have and some governments do it, Kenya is a good example, would have followed up examples of other countries like Singapore, like Israel where the government actively is encouraging innovation and entrepreneurship so they're putting hubs in place, they're putting incubators in place, they're supporting financially these startups. This creates a virtuous circle of ecosystem that generates successes which when exits come money pours in, it pours into the system again and new startups are benefiting from it. A little bit more personally I know that you've been very much involved in entrepreneurship for a number of years. What are some of the toughest moments that you face and what would be your message to fellow entrepreneurs trying to get their businesses off the ground? Well the lesson is very clear when you fall you stand up and don't expect that it's not going to happen. You have to be realistic when you start, it's not going to be only like this, everybody tells you about this, these are the stories you hear but 90% of the companies go fast. So be prepared to be there and endure the difficulties, separate them from your personal feelings, create something on top of it, personal life, family, hobbies, be balanced about it. Take those failures, don't call them failures, see them as something that happens on the road to success. Finally what's the value for you of attending events such as ITU Telecom World? It's very interesting for me to hear about what's going on so to keep in touch what happens in other emerging markets, in developed markets to see what happens in technology, to copy paste and implement it later on in our companies. Also meeting of people is extremely important networking with people from the industry. I come here also to sort of collaboration with my fellows from the Global Agenda Council of the World Economic Forum. We're working on closing the digital divide or bringing the last four billions and this is why we wanted to collaborate with the ITU and we are having a couple of sessions which are very interesting and I hope are useful and hopefully powerful for later on to implement that. Alepaguer, thank you very much indeed. Thank you very much Max.