 Hey everybody, what's going on? It's your man, Kory. Welcome to The Digital Dash where I'll be giving you guys tips on how to market your songs and get those numbers booming. Now, for those of you who don't know who I am, I'm a digital marketer myself. I specialize in helping artists like you guys get their songs heard through platforms like Spotify, Instagram, YouTube, and a bunch of others. Now, what I want to talk to you guys about today is fan retention strategies. Now, the goal of each of your marketing campaigns should be to come back with a couple of new fans. Whether they be fans of your music, your content, or your brand, but gaining a fan is one thing. Keeping them around is another. So what I want to do today is give you guys a couple of tips that you can start to implement and keep these new fans around so that they help you and your music grow. Now, the first thing that you'll want to be doing is actually interacting with your fans. Now, too many times I've seen artists complain about how they wish they had more fans, while not even taking care of the ones that they already have. As an artist, fans are your most important resource and they should be treated like such. You should be making your fans feel important, feel special, and feel like they're the most important person in your career and what better way to do this than by actually talking to them. Now, you should be taking the time out of your day to respond to every single comment and every single DM. You should also take it a step further and figure out ways to reward your most engaged fans, either by offering them something like a weekly FaceTime call, or something as simple as just starting a group chat for your most dedicated fans. This way, you can actually start to talk to them more. You get them to become more emotionally invested in your career and stick around with you for the long run, helping you grow as an artist. Tip number two is to stay consistent with your content. Now, let me walk you guys through a scenario. How many times have you found someone on Instagram whose content really intrigued you? It made you want to go to their profile, actually check them out and then follow them. Days later, you go back to check on their page and they haven't posted anything in the past couple of days or even weeks, or they're not even posting anything on their stories or interacting with their fans in any type of way. Now, you probably got bored with these guys and wouldn't unfollow them. Now, this is simply the case for a lot of you guys is these new fans that come and find you and then they leave because they're bored by your content output or lack thereof. So what you guys need to be doing is figuring out different types of content that you can be producing and putting out on a day to day or even week by week basis. This way you keep fans interacting, engaged, and entertained by your content. Giving them a reason to actually stick around, check up on you, and actually become cemented in your fan base. And tip number three is to reward your fans. Now, I don't know about you guys, but as a personal fan of many artists, I love it when they give me free stuff. One of the best examples of this in most recent memory is Travis Scott's promotional campaign for his album Astral World. Now, he was seen giving out $100,000 to different fans through his Cash App App. If you don't have this type of budget, no worry as you can figure out a way to do this on a much smaller scale, whether it be giving out merch, tickets, or exclusive meet and greets, the more exclusive and the more unbrained it is, the better. What you want to do is figure out ways that you can reward your core fans and the new fans that do come in. This way they actually feel their love for you reciprocated and they start to become more emotionally invested in you and your career. Alright guys, so just to give you all a little recap, remember, interact with fans, create content consistently, and find ways to reward your most loyal supporters. And as always guys, if you feel like you're learning a new thing today, please like and share this video. Once again, my name is Kory and I'll see y'all next time.