 Artists people don't like working with y'all for a reason some of y'all right, but I think it's fair And I think it's extremely necessary for you to understand the perspective that this producer puts out there Check it out Get caught up in potential don't ever get caught up in the nigga potential That was probably one of my biggest problems back in the day. I had the same Where you believe in a nigga more than he believes in himself. Oh god, don't never get caught up in that He gotta he got a really and they gotta really eat breathe and shit this shit Like he got to be in him like and not and like he don't need to be caught up I had an artist like I want to be on worse. I don't be worse like bro. Fuck world star Like it's so much. We need to be focused on doing like like lame shit like that Like why don't why why why ain't verified yet like nigga? Fuck that we don't get there like focus on making this this good ass music and building up a following Then I had another nigga who was so caught up in looking like it But nigga music was one was this rudimentary But I believed him all right, bro, you got if you just lock in but he didn't know how to build up a fan base He didn't know how to but he wanted to go buy fake jewelry at the mall And where where were fake designer and look like it And chase holes, but he wasn't focused on mastering his craft Get caught up in Cosmotic music rudimentary is a crazy insult, but what did I just say last episode? I told you man I told you regular words Say genuinely hit different than those common curse word insults. I'll tell you Exactly my point But watch watch episode 25 to know we talk about there, but boy The things that he is he's saying great points This is the stuff that we talk about behind the scenes Yeah, all right And many artists don't hear unless you're one of the artists that Fit the bill that we like to talk about around that we like enough to talk about the other So you can understand because many artists don't understand that yo man People can't want it more than you That's the most common way that you might hear people people say all right. Like I can't want this morning you but like We just very recently heard people talk about Like having a wake artist up or artists not recording music right pretty established artists and not And it's like yo You've been around and you've been popping you have all this money But you barely recorded any music and your career isn't solidified you've popped But your career isn't solidified yet and then your project came out and it didn't do all that well But you also didn't give us that much content to work with and I'm not talking about content like social media content I'm talking about hey, you only record it You know 10 songs in an entire year. All right that type of thing. So look People want to believe in artists people in this music shit Like we talk about all the time like people can do other things for more money easy Easier, yeah, right if they're in music and they're trying to take it seriously You know either they see music is their way out because they got some other things going on in life Keeping them out of the traditional industries or they end it for the passion one way or another Either way go they really want what they're attached you to work. Yeah, you know I'm saying so If They start to view you in this light. It's because they wanted more than you right and that's a troubling place to be now Believe in yourself though Like he talked about a one guy wanting All this validation from platforms like world star and all this type of stuff and look he didn't use the term validation But that's a lot of times what artists are focused on. Yeah, like they have to see themselves Somewhere else That has validation For them to feel good about themselves versus having that mentality like no we gonna get there Like we good We're gonna go our path stick our ground stand our ground And continue to get better because our shit gonna be so good that people gonna want to come to us People gonna post us for free now. We might pay for stuff here and there for sure or whatever because we were playing the game in some level, but No, we're gonna make more people come to us at the end of the day Then we're gonna go seek people out Let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager or a music professional In general trying to help an artist blow their music up I have something that's a game changer for you and it's completely Free as you may know, we've helped multiple artists go from zero to hundreds of thousands of streams We've helped multiple artists go from hundreds of thousands to millions of streams Charred on billboard go viral all of that stuff and we've now made the way we've branded Multiple artists and helped them go viral Completely free step by step In brand man network. All you have to do is check out brand man network dot com. You apply It's completely free. But the thing is we're not going to let everybody in forever So the faster you apply the better your chance of getting accepted brand man network dot com. Check it out Back to the video. That's that was the most interesting part of me, right? He talked about the lack of investment Well, half of it to me is you know artists not wanting to invest in themselves. They were much rather Play the character Didn't do the work to be the character. You know what I'm saying, which is a very real thing I think we see it more so in like rap Pride and maybe rapping rock but rapping rock because they have such like dynamic characters that represent those genres That they want to be that character before it like you are the character that makes sense. Um But I don't know the thing that I kind of got the most is I don't feel like artists ever think about like How hard it is for people to believe in them, you know what I'm saying? Like first off believing in somebody is very emotionally draining Right, especially when they're not doing all the things that That you want them to do or need them to do and like I speak about this kind of thing Like I've seen both sides of it like one from a marketing perspective Like us in the agency and then from the management situation that I had Right and like it's draining when it's like then you've been Working 14 hours to get this opt for rsa then Flux it up and misses it. You know what I'm saying? Tiring bro or like the beautiful thing about the marketing agency is that the pavement is the buffer Right, it can be like, hey, you spend this money. So if you don't do the work There ain't no refunds, bro You know what I'm saying like you just ask out but when you in one of those positions where you're not taking money From the artist like management Um, you know, whatever other creative services that people may be offering like that She was very emotionally draining. You know what I'm saying? Um And so I think like artists need to take this step back to like one like every artist listening to this needs to Text your team members and blah, bro. I appreciate you and I'm about to get to work. You know what I'm saying? They were probably love to hear that y'all watching a youtube video instead of getting to work right now You know what I'm saying? It's just being real. You know what I'm saying? They listen to the pod not working but also just like think about Like think about like what the other side like looks like you know what I'm saying like for You as an artist has privilege to have people around you that believe in you more than likely means are taking Work off your hand as you will have to do if they weren't there for you You know what I'm saying? Like if you didn't have this manager, you'd be the one responding to emails at 7 o'clock in the morning If you didn't have this producer homie Be you scrolling through youtube looking for beats, right? If you didn't have this engineer homie Maybe you mixing the mastering all your shit. Um, so I think about like the amount of work that like That they are having to go through to believe you because like you said bro like every person In music that has a valuable skill set In theory could take that skill set somewhere else. It may not necessarily be a different industry But you get very much so be a different person You know what I'm saying? Like, you know, like it's like like that going back to the marketing thing I know that we get 10 clients And one of them is bullshit. I'm just gonna focus on another now Like client number one, bro, you ain't meet the bar but two three four five and six Hey, man, they're doing everything we told them to do right they're doing everything right They're making certain moves that you're fighting against. I won't even attempt to do Why am I gonna waste my time over here? When I could just help make their situation big and we all win, you know what I'm saying? So I think like a lot of ours get caught up in thinking like, you know, especially if you're like You're a manager your teams like flagship artists or like only artists or something like you get caught up in like they need me You know what I'm saying? Like I run this shit. They came to see me always, you know what I'm saying? But Any smart business person with any other skills set around music or music artists is One long-term way more valuable than you are as artists. You know what I'm saying? Typically like like last last episode I was a clip we played where the guy was like um, you know, oh the box the box of video right where he's talking about like No, the the boxer might have X amount of years in this shit But the manager might have 50 60 same shit with every other position in music except for the music artists You know, so it's like Like I don't know but I always come out of that, bro I'm like somebody come in one of my tiktok videos about yo, can you believe in me and I was like no I don't know you enough. I want to believe you and believing in people is a lot of work It's a wild question. It is a wild question. I looked at that shit. I was like, believe can we you believe me? I was gonna be nice and say something like encouraging words and I was like no, he need to get hit with reality real quick. I mean You smack him in the face with Believe in you, bro. I believe you don't know to respond about you Man I think artists should Seriously think about A manager who's only getting 10% Means when you make your first 100k, they only get $10,000 crazy All right Now that's the agreement the goal is to make you make way more But still think about those reference points Yeah, all right and what you're making at the time and what that means for them. Maybe it's 20% Okay, they make it $20,000 But there's a gap there and for that person to be heavily invested in you They really have to make you work for them to work. Yeah Yeah, I mean I don't know man I was thinking like the belief of the business people behind the business infrastructure is always going to hit different I mean, I think about homie the other day who taught us like he on a handshake agreement with his arse Yeah, crazy, but it's like Gotta be because he believed him because he wouldn't do it if he didn't believe in the right By one of the arse things about that way, you know, I'm saying and I mean how many you know conversations have we had with Not even just managers just different people in the industry who's like, you know, I used to work with this This arse. Oh what happened? Oh, they got up and then ran off And so I don't think the arse understands about belief From a business perspective While yes, it is a powerful thing for you as an arse it motivates you It maybe gives you insight right it helps move you along for the people behind the arse Belief is a very terrifying emotionally taxing thing, bro. So like I understand When Certain power plays in the industry make you jump through a thousand hoops to finally work with them and talk to them You know what I'm saying I mean, even like us bro like we make more folks go through applications Like I don't know man You gotta you gotta put a little work in before I even come in and say like okay I believe in this enough to do a campaign behind it, right? So still things that we want to see because Most people in music have experienced like some type of burn from an artist Like the artist getting burned by industry people was a very powerful narrative stories all this time But the other way around doesn't get talked about as much You know what I'm saying? Because it's not it's not as cool, but the fans going usually root for the artists You know what I'm saying? Whether they're in the wrong or in the right. They're like, I don't know I don't know that motherfucker. Well, I care that you finesse them out of five m's. It's your money up You know what I'm saying? Whoever you are So yeah, but belief belief in the arse is a scary thing You know what I'm saying? You get all emotionally invested in shit and they may not doing right, but you just you angry you stressed out Don't know why well, you know why but you just stress. It's like no it's not a good feeling I saw a clip the other day About the chicago bulls and it was all these players commenting on michael jordan, right? And yeah, they acknowledged With him that he wasn't the nicest guy all the time yada yada yada, right? But they were like this dude practice hard like crazy like one dude Said he came from another team and went to the bulls practice. He was just like the hell's going on Like this practice like this don't make no sense And then jordan put up crazy numbers in the in the game and then go to practice and go crazy like like try hard playing all out and What they were saying was in practice You had to come see jordan, right? Like you you really did feel like you were going against jordan and you had to deal with jordan, but in the game You were happy that you had jordan on your side, right? Now i'm not telling artists to be hail You know, I don't know what is the art artist zilla like brides ill of your artists or something like that but What I am saying is All of that they had to deal with with michael jordan When they were in a game with jordan They were happy to have him on their team Yeah, they felt good that there was a better better chance of success So if you can have people on your team feel like oh shoot I'm rocking with this artist the way he believes the way he moves the way he works I know we're going to win at some point Then people will move different But if they're doubting they feel like I got to remind you of stuff I'm not talking about because you're working so hard. I got to remind you Oh, you got a meeting right at this time like I got to remind you that practice is a thing I got to remind you that hey, you are an artist and you do need to create music, right? You're not listening. You're not coachable because michael jordan was still coachable, right? You if you Don't like possess those things that make people confident to Follow you or be a part of your vision then It's going to be hard to keep people around a value. Yeah, because you're the spark You know what I'm saying? It's like and so like we're all looking at you as the artist is like man, like They're not doing what they're supposed to be doing like why should I feel motivated to do a good job? You know, there's certain professions where You know, if they have integrity that would do a good job simply because they were paid for like us Or I like we if there's a client that does things that makes us not believe in them Then it's like well, we're gonna at least do a good job It ain't the hardest for out of integrity, right? But You can really like feel the spark like dying along the way where I like it might start with us We kind of like man, I don't know then you'll talk to the manager and you see that same Look of death in his eyes like man. I'm trying to get into do x y z brand. You ain't gonna get no extra Yeah, right, but you might even get the bare minimum. I'm just But yeah, you're definitely not gonna actually yeah The there's people who get extra. Yeah, just because Of how they carry themselves and the belief that people have been them is like dang All right, these are the terms of our agreement, but man Yo, I just talked to somebody and they're dope and they're cool. I'm gonna tell them about you I don't that's not a part of my job. I'm gonna tell them about you or I'm gonna do a extra 30 minutes on tiktok Scroll and look up our ideas for you because of the way you move or the belief in a project whatever whatever So If you want to get the most out of people It takes you it requires you to move a certain way. Yeah, yeah Now with that being said