 You know, even more on that front, uh, you can't scale up quick enough because you have to teach them how to use the systems, right? And so she said to the new woman that was going to come in to run our service So she can go on to help at a higher level because she's earned that right And the woman coming in said well, what's your cpo like? And she goes he sits on the couch on sunday sunday afternoons and responds to service tickets And she's like no way and she's like yeah, he does and I do I literally do not twitter I go into our service system and answer service tickets and if I put my name on it people I've seen them people like that's not steve earlick and I return respond. I say yeah, it is me By the way, this guy's to see you over a billion dollar company now, so you have to do that, right? It's like you have to do that It's it's you got to understand the the mind frame of all your customers good bad ugly You don't really learn a lot. I say this all time. We don't learn a lot From the guys patting you on the back You learn a lot from the guys that are calling you with the a hole like