 Welcome to JSA TV and JSA Podcast, the newsroom for tech, telecom, and data center professionals. Buffy Herakitas coming to you from Glamorous, Las Vegas for Channel Partners 2022. And joining me today is Hallie Sherlin, Channel Manager for American Tower. Hallie, welcome to JSA TV. Thank you for having me, I'm so excited to be here. Yeah, so how's the show going for American Tower so far here in Vegas? It's going really great. This is actually only my second show, but one of the main takeaways from the first time we came is that you have to plan. As far as when it comes to what vendors and partners you wanna meet with, the speaking sessions you wanna attend, as well as even the breakout sessions, you have to plan ahead. So needless to say, we've been pretty busy. But if I were to give any advice to anyone new attending Channel Partners, it would be plan ahead for sure. Definitely plan ahead because this is the biggest show each and every year. And you mentioned about some of the sessions and speaking engagements that you've been attending. Yesterday you had one of your executives from American Tower speaking on one of those panels around 5G edge in the channel. Can you give us a little bit more? Yeah, we had a great turnout with that session. We had our Vice President of Product Innovation, Eric Watko, and he was speaking with the CEO of GTS, Mark Stackpool. And it was moderated by Meredith Karam. It was a great session. We had a great turnout and it just further demonstrates our commitment to having the best solution for our data center services. Yeah, and American Tower just recently launched its channel program not too long ago, back in 2021 last year. Wanna give us a little bit more details about American Tower's channel program? Sure. Well, we're the first in the industry to launch an edge compute centric program. What we've heard from partners in the past is that they're struggling to find reputable data center space. So we solved that problem by giving our partners exclusive access to sell our data center services. Our edge data centers are mostly in tier two and tier three markets. And that's different because most of the larger data centers, the traditional providers, they put up data centers in the large metro areas. And so the tier two and tier three markets are generally underserved. So that's where American, that's what makes our program so different is we're in those smaller markets and we offer our partners data center space for a broader customer base. And since the launch of American Tower's channel program in 2021, you guys have built some seriously great partnerships with some of the leaders in this space, like KoloTrack, our friends there and some of the other leading players. Why don't you give us a little bit more details about some of these partnerships that you're building and how it will help further American channel's presence in the channel? Sure. Well, one of the things that a lot of our new channel partners have in common is they all have a passion for technology and for building strong customer relationships. So with American Tower's channel sales program, they can take two different routes. They can take the reseller model or they can take the agency model. It really just depends on their business model and what their customers are looking for. Yeah, sure. So so exciting to have American Tower here with us at Channel Partners 2022. I'm so excited for your channel program and all the partnerships that you guys are building within the channel. And it's so great to have you here, a female representing American Tower, one of the biggest brands in our industry, such an honor to have you joining us today in American Tower. Where can viewers go to learn more about American Tower's channel program? Well, you can always check out our website, americantower.com slash data centers. You can also check out our LinkedIn pages, American Tower data center solutions or just our American Tower data center page on LinkedIn as well. LinkedIn is the best place to keep up with current events and what's going on in the events that we're gonna be attending and new solutions that we have. So yeah, definitely connect with us on LinkedIn. So connect with American Tower on LinkedIn and Hailey, thank you so much for joining us today. Thank you for having me. I'm JSA TV, another fabulous channel partners edition of JSA TV here at Channel Partners 2022. Thank you viewers for tuning in and happy channel networking.