 Hello, how are you? My name is Hafsa Muhammad. I'm a fashion designer. I'm also a fashion entrepreneur and I'm running a fashion show that is called Isli Fashion Week and we are inviting everyone actually and whether you're a Muslim or non-Muslim, but although it's a more modest tea and it is happening at Sa'ali Muslim Club, 18th March this year, inshallah, and we expect you all to be there and those who are with me today, this is Eve. She's a model and she's a designer also. Hi guys, my name is Hosna Samu Ibrahim, owner and founder of Dona Muslima. It's a modest fashion brand based in Kibra. So yes, I would love to invite all of you to Isli Fashion Week, which will be happening this coming Saturday on the 18th at Sa'ali Muslims. You're all invited and you can purchase your tickets online and also at the gate. In case you don't have any plans for the weekend, come and enjoy some modest fashion. I'm a creative designer myself, so I don't really conform to the norm of societal pressure about how a Muslim woman should dress. As long as you feel comfortable and modest, that's modest enough for you and modest tea is derived in Islam, it all comes from the heart. Your connection with God, your relationship with God will guide you to dress modestly. But yes, that's kind of the fashion you're into. Come and check out some of our designs. Thank you. Hi guys, my name is Evelyn Jerry. I am Miss Kavika of Kenya, right now, the reigning and I was approached by Hafsa. Because she was looking for a plus-size model and she didn't get one. I'm the only non-Muslim model in this show and also representing the Kavi girl. I appreciate the fact that they decided to accommodate the Kavi girl and we would like to encourage more Kavi models to come up and as we have been doing the training, one thing that has occurred to me is that there's no difference between a Kavi model and any other model. We have been trained the same. We have been doing the same kind of work and it is important for us to, as Kavi models, not to expect special treatment because we are Kavi, to do the same amount of work that every other model does. And at the end of the day, you are the one to earn your respect and everyone else will treat you better. We'd like to invite you for E.C. Lee Fashion Week. We have 10 designers. It's going to be beautiful and I know people have a different they have a different idea of what a Muslim should wear and I want you guys to come and see for yourselves how creative we all are and it's open for everyone. I am not Muslim, I'm Christian, but E.C. Lee Fashion Week is all inclusive and it's female only. It's female only. So I would like to encourage the adults to come up, showcase your designs and yeah, that's it for me. Probably maybe I can just ask, we've seen many fashion weeks here in Nairobi and in Kenya at large. What is going to be one of the things that will make E.C. Lee Fashion Week unique? Yeah, E.C. Lee Fashion Week is actually very, very unique and in its own ways, one of it being it is first ladies. You can't find anywhere a lady event where there's, you know, and we see also we destructed men and men were like, why are you destructing us from the event? And they were like, we told them like your big destruction, Axel. So and the other thing is like, you know, and I'm a fashion designer whenever I need a platform actually. I'm a Muslim. I'm also a fashion designer. I'm being looked down upon because, you know, and whatever I'm bringing is boring to them. And, you know, and again, whenever I want to attend the big high fashion, they will always tell me like there is a certain amount you have to pay. So that also encouraged me to make it like to bring all the designers together so that we can pay little. And even she can as well talk about that. And we are paying as little as we can afford to, you know, showcase our brand. Yeah, my question to is what inspired you to come up with the show and also to be precise, ladies show. Why not? Yeah, ladies. So let me start with the ladies first, because that is one thing that a lot of men have purchased our ticket. So we are refunding, actually we are doing refund. And we tell them, give it to your girlfriend or your sister or something. So we did it, ladies, because whatever we are showcasing is only for ladies. We are looking for the market of ladies and it is coming also. Me, I'm talking and me as a designer, actually, I'm a sport designer. But, you know, I do burkini, you know, you guys maybe know burkini, but there's something called burkini also. Yes, more dusty ones. Yeah, also I'm doing gym fitness so that our girls can go without any, you know, feeling less. The other, why we made it ladies is because our market is ladies, whatever we are selling is ladies. Each collection we are doing on everything is for ladies. But next time, inshallah, since that we may want to, I will add some men, inshallah. Let's add one. Maybe I can add on the reason why we are doing ladies only. For us, especially as Muslim women, we, one of the reasons why this is only a ladies event. We want a space where we feel safe because, apart from the fashion show, there are some people who will be performing, there's some entertainment. And as Muslim, there are also some Muslim reserved women who, of course, will not want to be in the midst of men. So we want to put the bomb by two as ladies and also most of our collections, the designers are going to feature Ramadan is starting next week. So most of our designs are going to feature Ramadan collection and Eid collection. So it's more to showcase for the ladies and just a safe space for ladies to come together, discuss our network and also just have fun. Yeah. Yes. Yeah. Yeah. Maybe I can just ask something about is this a one-time event or is a recurring event which is going to be happening every year? It will be, it will be a recurring event every year. It's that's why we are calling fashion week. It should be even twice or twice in a week, you know, in a month. You know, this is our first time. Yeah. But it will be very recurring every year. I know one of you, Nasra, also did a show of course. Some of you, maybe you were there. Did you learn maybe something from her or maybe some of the people who are watching this video will say, ah, maybe one of you, Nasra, Fanyahivi, Piawaoka, Mok Fanyahivi, Hivi. Nasra event, I wasn't there by that moment, but I would love to be there because we are supporting each other. You know, we are very few in this industry. Nasra is a good friend of mine, but I didn't do it. She can be a role model, but before that, I was doing a Burkini, me myself. I used to do it alone every year. Then I decided this time, why am I not giving chance to, you know, call. I used to call it a Burkini, but I changed to Isli because I saw many girls who are very talented from Isli or Muslim or it's not necessary a Muslim, but, you know, who have that anger? They are so hungry to come and, you know, showcase their thing, but money is slowing them down. So that is why I did. And where are we different? Do you ask? What do you ask? Where are we different from the modest? Yeah, modest are female. She invaded all, you know, and Nasra is a comedian. So if you go back there, you can see a lot of comedians who are coming. But if you come to Isli Fashion Week, you will see more of like the leader even is a designer. That can tell you more, right? Yeah, but I know hard feeling for Nasra. I love her also. Sorry. And like for me, I was part of Nasra's show as a designer. And it's not a competition. We all are trying to as a designer, we're all trying to get ourselves out there. We're all selling the same ideology of modest fashion to Muslim and non-Muslim women who like to dress modestly. It's not a competition. We're all pushing the same agenda. She did her event. We went or we were all went and supported the designers. I was among the first modest fashion show I entered as a model. But with two, two, three years, I decided to venture into designs. And the one last year I entered as a designer. And it's basically we're doing the same thing, just trying to put ourselves out there, put our creation out there for people to enjoy. Maybe she was there. You can ask her. No, no, you can ask her that question. Where was it different though? What did you see different? Right? Yes, it's different from what we're going to do this weekend in terms of, as I've already said, this is a ladies only event. From the other one, yes, it was totally different. She brought her guests. They appreciated what we presented. And with this one, it's going to be more of networking for the ladies and there are some big personalities also coming on board, which will be unveiled later on our platform, the Isli Fashion Week. So yes, it's different in the sense, not in ideology, but in the sense of the message we are sending as Isli Fashion Week. So the other day, you know, who don't talk about it. I don't know if she's going to be part of it or she's going to come as a guest, or she's going to come as one of the people who want to find out the projects. Yeah, Huda is a great supporter. If you know that, if she see a young girl doing something, she's the first person to support. Apparently, she's sponsored an event, yeah, and Rich Beauty. And we are here sending thank you so much, Huda. We really appreciate it because I just texted her where nobody else believed in me. She believed in me. I texted her. She doesn't know in person. I've never met with her. She has never done. But I texted her. I told her I'm running this and this. Can you kindly come on board? And, you know, I don't ask much. This is, you know, what I'm saying. She's told me how much she was in Dubai by that moment. She's sent it until today. You can see her, you know, without me telling her, she's pushing it, she's posting it. But I don't know if she's coming, but her assistant told me like they are coming because they are a part of the sponsors. I don't know about Huda if she's coming. I would love I'll send this to Huda. If she's watching today, I will invite her. I would love to see her on board. Yeah, thank you very much. One more time, talk to anyone. I'm by Bado Harja Co. convinced. It's your time to convince them to come. Oh, my God. My question was, do you think the reason to why you've decided to host the female for the fashion show is because of the culture oriented about the most? Yeah, yeah, yeah. OK, I don't want to. I don't want, you know, to say it more to culture, but deep insight. That's what you touched, right? And, you know, and it's more, it's yeah, it is more to culture, but can you just take that one away? Yes, yes, because I don't want to be labeled. Let me help out and say that even, let me say, a good example is like for us ladies, we just really saw my boarding school, your girls, you have so much fun with boys are not around, right? Very true. So we want to create that space where ladies can just come and be themselves, voice your opinions without being judged and feel confident, interact with other ladies, learn from other ladies, because it's we just want to create a safe space for ladies. Apart from learning and interacting with others. Yeah, so there is another person who's 100. He put, I think, 20,000 worth tickets for his fans only. And we really send in thank you so much also to him. And what advice or something? I don't know. What did he ask? To talk to the fans about Malaysia, to maybe have to listen. Oh, OK. Where they can rest together. Anyone who are interested, please kindly come and support us. It's our first time, you know, not everybody can support you. So we love you. Come on board, support the designers, you know, and you know, but our ticket is as simple as, you know, 1000 Kenyan money, you know. You see, if you only remain in, so we will love you to come on board. And thank you so much for your time. My girls, tickets is 1000. Oh, yeah. VIP is 2000. And you know, the regular one is 1000 Kenyan money. Did you have something to say or we just end? Yeah, so we like you guys to come on board. And I actually concur with what they've said about women coming together and supporting each other. And also, there's that feeling when you are just with your girls, you are free, you're able to be yourself. And I'm hoping that all ladies can come and like and actually learn from the modesty fashion and see how we can all dress well and creatively without necessarily exposing ourselves. OK. Yeah. Thank you so much for your time. And we wish you all the best. Thank you.