 Hello, I'm Martin Gaddiz, and this is its ITU Telecom World 2013. I've just been moderating a panel on from voice to data to cloud. We talked about the evolution and transitions of a telecom business model and we had people representing different points of view from consumer protection to enabling the raw technology enablers looking at the sources of value and also some of the regulatory and policy issues. There were several interesting things that came up. For example, is the current business model for broadband truly fit for purpose and do consumers really have access to the necessary information that makes buying broadband transparent? Do they know whether something will actually work before they buy it? What kind of new business models could telcos engage with that would let them partner with over-the-top service providers? Some very interesting and unusual questions were raised. So, for example, today when somebody dies, for example, on Facebook, their web page stays there, could telcos offer services to say, let's over-the-top service providers know that their customer's gone? We raised a whole bunch of interesting new possibilities. Another possibility that was raised was perhaps the peering and interconnect model of the whole telecom's business is due for some kind of shift or reform. So, maybe content delivery networks will take on a much wider or broader role and raise a lot more money from over-the-top service providers as they try to deliver cloud services to their end users.