 that's another thing most folks don't know like they'll come to me when the trend is over and I'm like bro you got a window man you you got a window let's talk about that window man why is that because you said been talking a lot about momentum yeah this thing like truly why is it so important to catch it in that window you have to because again trend another reason is called a trend because it ends you know what I mean it's a it's a trend for the moment and so most most trends are going to run about 45 to 60 days you know I mean that's that's the lifespan of a trend um and in that moment you have the opportunity to turn that into a hit record you know I mean um thing about is like I like I tell people there are trends there are probably but I don't know 50 000 trends going on right now on tiktok right but out of that how do you take that 50 000 turn the one you're working on into the number one you know I mean and so I think people think it's easy and it's not it's not like when hours and hours just because it's a trend doesn't make it a number one record um justin scott collage just because it's a trend doesn't make it a number one record that takes expertise that takes real know how it takes real money um and it takes real networking and so that's what we've been able to do is we've been able to take those out of those 50 000 trends we've been able to take our trend and make it number one multiple times you know I mean and so if you come to me and this has happened DJ chose he came to me when the trend was over and he actually he came to me when it was going but he didn't want to pay my fee so we put that out there he didn't want to pay my fee I was like bro this is what I charge you know I mean he didn't want to pay so then when it was dying he came like bro I need jobs like what you needed me back then but I was like I think I can help now and fortunate for him and me because I was unsure too I was like man maybe we can turn this around and we were able to turn it around and we end up taking it gold you know I mean um but and he would have came when it was moving it could be platinum who knows see that you know I mean that's what's so important to me because so what I realized working with artists from roundups is when they experience this big crowd yeah they it feels amazing everything's moving right right they're barely touching anything some of them actually like get weird and like step back from everything and just don't do anything like I've heard people say stuff like man you know I kept getting all these comments on tiktok and I just stopped going on tiktok for a while like oh that's yeah but the frustrating thing as someone who's now seen quite a few things is let's just say I've never done 100k streams before all of a sudden this thing in my mind goes crazy and I'm in like two million streams on the song right but you jacquory are like bro this should be 50 million streams right but they don't know that in that window is the difference between it being 50 million and maybe 10 million or 20 million like it's like being in the zone in sports right you really gotta lock in dollars today you're gonna get back 20 dollars in this window usually you put in five and you only get two back today you get 20 but it's not gonna happen for but for so long so like that fee yeah if you're gonna pay that fee but now is the time to pay it right yeah like you got you gotta catch it you gotta catch in the moment it's it's best to catch it as soon as it starts like it's best to catch it from the very beginning because that makes it easier to find the source number one you know I mean um because finding the source is very important is is is very important to find like what started this you know I mean um but catching it from the beginning is best you know but definitely just know like after 60 days it's just about a wrap you know I mean like it's very rare that trend trends happen twice right it's very rare I've seen it but it's extremely rare what when the constant like looking for that source do you have like any special things or usually you just got your team scouting the internet well luckily like um TikToks uh in real search search is is really good you know I mean so it is comes down to the technology you know I mean luckily like the technology is good and it makes it easier to find yeah you know I mean like you can search like key words for like so like there's a song uh I think it's called throw it that's going viral right but the song is you don't need no beat you better hype is hype your best so I can type in hype your best the other and find it versus having to know the name of the song you know what I'm saying it's like so luckily because their their search engine is so good it makes it a little bit easier let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager a music professional in general trying to help an artist blow their music up I have something that's a game changer for you and it's completely free as you may know we've helped multiple artists go from zero to hundreds of thousands of streams we've helped multiple artists go from hundreds of thousands to millions of streams chart on billboard go viral all of that stuff and we've now made the way we've branded multiple artists and helped them go viral completely free step by step in brand man network all you have to do is check out brand man network dot com you apply it's completely free but the thing is we're not going to let everybody in forever so the faster you apply the better your chance of getting accepted brand man network dot com check it out back to the video okay before we leave this subject because you know talking about justine's god at being a tiktok song and obviously way number one people have been talking a lot lately given all this tiktok slander out saying that tiktok isn't it you know it had its moment is done it's so much harder to break songs right right in short my perspective is right yes it was that for a period of time where a few things were just happening the algorithm was open and now it's a little bit harder but it's about doing your job too right yeah what's your perspective on tiktok in terms of like yeah just the the state of tiktok for breaking right music today so yes you missed the moment you know i mean i was screaming at i was telling everybody do not miss this more because i knew it was not going to last this is what people had to understand tiktok is a business just like any other business their their initial goal was to track as many people as possible how do i do that by giving away eyeballs i give away the views meaning that my algorithm is wide open i want to show you to as many people as possible now once you all are here okay now it's time to make the money so now these eyeballs cost now you have to spend money tiktok ads you know what i mean so now you're paying for these eyeballs but with that being said it is a competition who has opened up their algorithm to steal you back from tiktok youtube shorts instagram reels algorithms wide open right now so it's like if you're paying attention you just have to well you have to pay attention like so for example i started a tiktok uh i'm sorry i started a instagram page family page december 24th we are now saturday february 15 16th so about 50 days in i haven't spent any money the page had no problem i started the page at zero in the last 50 days the page has reached 2 million accounts all i'm doing is posting content you know i mean and it's still don't got no followers just like how tiktok you don't have to have no followers all you have to do is post good content and the algorithm is going to make sure it gets seen because they're trying to make you come back from tiktok hey man come on back over here we're giving it away that's what's happening right now so you just got to pay attention to where they're giving away the audience and right now that's youtube shorts and that's and that's reels back to music on tiktok you missed it you should you should have been here when it was popping that we were screaming get on tiktok but you know us black folks we was like oh are they dancing now it's still possible it's just not as possible you know what i mean so it's still there like so on the same token i i started a family tiktok page too um and we had two video i have a video on there that has four million views and i have a video on there that has like a quarter million views so i was still able to get some some you know traction on that page on almost four and a half million views in total on that page um no money spent and see the the thing about that though is like had i been an artist all i would have did was put my music inside of that content and that would and if that if i had done that that would mean in the past 50 days having spent no money 6.5 million people have heard my music you know i mean and i tell artists it's it's it's that simple it's consistency in content content consistently that's all it is you know i mean but also you have to you have to be an artist in a sense of you have to put the music in there indirectly if i'm just trying to flush the music down a throat it's going to be a lot harder but if i'm making good content and indirectly showing them my music in that content then i have a way better chance of them hearing my music and discovering like content is all about discovery i'm using the content to be discovered so for me right now i'm building a family bread so i'm not selling them anything directly i'm just showing them my family i'm introducing them to my family and in the past 50 days like i said about six and a half million people have seen my family you know what i'm saying so it's so possible but don't rely on just tiktok if i had relied on just tiktok i would have missed the two million people over here on reels right you know what i mean so you gotta watch yeah yeah don't don't rely on just tiktok you mentioned justine a couple times yeah and the tiktok and all that stuff you meant and he said something earlier that i wasn't aware of you said the song first came out in 2014 yeah the song was released in 2014 released yeah why do you think it started pop now do you think it has something to do with the grown-ish well well it wasn't that um man that's another lesson i teach artists bro is like you just gotta put the energy out there and and as the more energy you put out there the more possibilities you create for the energy to come back and so justine is a great example that k cam is a good example that so i'll start with justine song came out 2014 right the reason that it has popped again the the spark was uh a content creator that works on a netflix show decided to use the song as part of their tiktok you know what i mean so like they were creating tiktoks for their shows tiktok page they used the song and that was the initial re-entry into people's minds and then from there people took it and started creating with it and that's and so justine had zero to do with it but it would have never happened had she not been putting out music you know and so the same thing i go back to k camp if you weren't like a solid solid k camp fan i think from around 2016 2019 you would have thought he wasn't even releasing music but the whole time he kept putting out and this is probably him at already part of ways and part of ways in 2015 but he was kept putting out music music music music and then some little girl decided to do a dance to his latest song k cam had nothing to do with it but he had everything to do with it because he was constantly putting it out there you know i mean that's what artists had to understand like magic does happen like miracles do happen like you put it out there you never know what individual is going to take your song create one piece of content to it that's going to change your life and so that one uh person that that show hired to make tiktoks change the scene life and that one little girl that decided to make a dance to k camp song changed k camp life again you know i mean and so it's like it ain't always on you you know i mean it's like what what is religious but it's like god will fight your battles and all you have to do is just be present and then you know something to come along without a bless you and just change your life yeah i i like that because the idea of just continue to put the energy out there yeah it sounds like abstract but it really does apply when you put those situations in there and what something to happen with us is so at this point we've had charlie demilio post yeah maybe four or five times never paid her right that's crazy yeah and the first time was completely accident but the next few times there was we had some strategies and kind of like how to increase the possibility but the first time what happened was we had this song on tiktok this is like 2019 um and we're working it it starts to take off and it gets to around 10 000 videos artist budget runs out right the next song charlie demilio finds it before we even really do anything but yeah discover they're do the first song yeah so she never first posted to that first one now you have that person in your vicinity yeah right and console me like justine right she wasn't pushing that song anymore but years later someone went down to rabbit hole of justine because they might have found they probably found a new song they were like what else does she have right and so you never know and it really again it sounds like this abstract thing but it really is practical as long as you know you keep putting energy out there and you know for hopefully you have ownership of that stuff yeah yeah that's another that's another piece to it like you know when she put that song out she was on atlantic but when she left atlantic her mother's an entertainment lawyer so when she left atlantic her mother was able to get those masters back yeah so so she owns that song and so every stream justine spocky that's beautiful