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Published on Jul 27, 2011
The best advertisement I've ever created. When working at Cronin&Co., me and my partner Bob visited the hospital to be inspired so we could come up with a concept that would motivate people to donate money to children's' cancer. Someone at the hospital told us this true story, and there came the concept. We did not invent it, we simply re-told a story of tough men with a gentle and giving heart in moving pictures. Creating this spot is one of my proudest achievements. It is in the MoMA's permanent collection. Thanks to the children, the ironworkers the production company and its director for helping us Madison Avenue advertisers do something great. Don Draper would be proud.