 Hey, it's Emma, your GoDaddy guide for today. I'm gonna help you brand your business with my co-host, Justin Neely. Hey, Justin, what's up? How are ya? I'm good, how are you? Phenomenal. You know that old saying in marketing. What's that? If you're speaking to everyone, you're actually speaking to no one. No one, right? So you wanna really niche down. Follow your niche to get that rich, right? That's a little dad joke there. Oh, catchy. When I think about branding your business, obviously there's a lot of questions. Where do I start? Where do I begin? First thing that comes to mind and that I get asked by local heroes a lot is target audience. How do you know what that is? How do you define that? That is such a tough question, right? So when I talk to a lot of entrepreneurs and people just starting off they, and I ask them like, who's your audience? Who do you wanna serve? And they're like, I wanna have everyone as my customer. Give me all the money. All of them, everyone. And that's such a bad idea because not only is it super expensive to try to acquire everyone, you become just a generalist. You're not really known for anything. I would start by figuring out who you actually like to serve. Who is your most preferred customer or your favorite person to serve in your business and really make a story around that. So if you were my target audience, right? I would say Emma, she lives in California. She really loves to serve and skate. She loves coffee, but she likes to spend a lot of her time on social media and really build a story around that. He really gets me. Right, soulmates. But so when I go and create my messaging and my content, I create it for you and your story and your pain and what you really wanna solve, right? Which makes me feel valuable. Right, and it's for you. Yeah. And that doesn't mean that you can't help out Jessica or Sally or Billy when they come in and want your services. Don't forget John. And John and Eddie, right? But they can still serve them but your messaging has to be about Emma. So that makes a ton of sense to me. But also just now another question's brewing. So that seems like a goal, right? So goal one, find your target audience. But it's more than that when it comes to branding your business. So what do you do next with goals in general? What other goals should I be keeping in mind at this stage of my business? Well, you wanna define what's important to you. What is your goal? You should have something that you're trying to achieve. Otherwise you don't really know what success is. And I would really focus on small wins. So first off, like get a website is that first step and then get your first customer and then you get your first 10 customers and then kind of grow and grow and grow. And that kind of snowballs effects because a lot of business we talk to, they get scared of all the things they have to do. Instead, start small, figure out what that first small win you can do and then grow from there. I do the same thing just when I wake up on a Monday morning. If I think about everything I have to do for the whole week. You're going back to bed, covers over your head. Yeah, I was like, this isn't gonna happen today. It's not actually Monday. One of my favorite things about speaking to local businesses is like they're so unique, right? So I imagine when it comes to branding your business, that's something you wanna take advantage of, right? Like what is it about my coffee shop or my retail store that makes me unique? What makes me stand out? Is that part of building your brand? Absolutely, you have to be unique, right? If you imagine a line, and on this line we have crazy and the middle is mainstream and on the right is prolific or unique, we wanna be basically right there. So like with your idea that the business I'm stealing, the coffee and kickflips, that's kind of on that unique spectrum, right? There's a lot of just coffee shops but there's probably no coffee and skate park shop. Well now there will be because he's revealed our secret. Coffee and kickflips.com. So you wanna kind of make yourself different than the rest because everyone in the mainstream, it's commodity, right? And that's why we build a brand, that's why we try to be unique is to try to set us apart and really be someone that someone wants to follow and then kind of following up on that. I'm gonna lean on you for a lot of this is social media, like your brand. I was waiting for this part. That platform is just so phenomenal at growing your brand and your reach. So if I'm a small business owner, I'm gonna lean on you. What are some of the platforms that I should be on if I really want to build that brand? Yeah, so you wanna be on Facebook, Twitter, Instagram. Also don't forget your Yelp and Google listings. These are the most important for a local business. But to your point about being unique, you already are, but you need to voice that across your platforms. You're speaking to, yeah, that specific ideal customer rather to come into your business. And then when you're on social media too, you have to make sure that it's not about you. Yes, it's your company. Yes, it's your brand. But your brand is there to serve your audience. And if you position them as the hero, you win. Absolutely. Let your customers sell you. Let your customers get your next customer in. 100%. Because it's word of mouth, which is social media. Yep. All right, so that's our app. I wanna give a huge thanks to my co-host, Justin. Thanks for having me. Yeah, thanks for showing us and teaching us how to brand your business. That's great. Is everything. I'm sure you have questions and comments. 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