 I'm Dominic Pailing, I'm a compere for this event which is Supercharge Growth with the right brand story. Meryn Rigley is going to be our first speaker, Meryn heads up our tech account, Meryn is a master storyteller. She's going to hand the baton on to Gareth Davis who will be our second speaker, Gareth heads up our digital team, Gareth will then pass on to Fabrice, Fabrice Etienne is the international marketing manager for Ripped Relevance. The last speaker will be Dara Nasa, Dara is the head of agency sales at Twitter. Technology businesses are generally in some way related to creating the technology which is fueling this explosion of new ways of communicating but actually they are often the most scared and conservative brands about adopting these new communication techniques. Getting cut through and getting the visibility that these businesses really desire in order to kind of take themselves to the next level and as the title of this event goes to Supercharge their business, visibility is core but visibility is only really going to be achieved if you can kind of create what I call meaningful engagements with your audience. My name is Fabrice Etienne, I'm the international marketing manager for Ripped Relevance. Facebook needs to be treated not just as an extension of your corporate website but really a mirror of who you are as a company. Here you've got a good example on some of the bugs there. You'll see our corporate news in terms of case study, CEO talking to a conference as well as sitting next to it, parties and things that we do in the office and who we are as a company. My name is Darren Astor, I head up agency sales at Twitter. The hashtag is what interests you most and actually a colleague of mine was speaking at a conference and he was speaking to someone afterwards and he was speaking to this senior professor at university and he says I use Twitter to connect with leading experts in autism in the world. That's what he did and he said there are 41 of us so basically there are 41 people he classifies as experts and they just discuss what they want to discuss around it. From social media the share of leads come from social media, over half from Facebook then it goes down to Twitter and then it goes down to LinkedIn. However in terms of the share of conversions, Twitter are leading that way in terms of conversions because we just try to be highly relevant and targeted there. So one of the questions I have about the always on, we're finding people just stopping so they should on weekends, stop, you know you've got a wife and family or kids and partners and what have you, we don't care if they don't want to tweet, we hope people do have a life and we're people actually pushing back, I'm wondering whether anybody else is seeing push back. If you do have Garrett's tone of voice that he'll be tweeting maybe professionally and personally and following people both professionally and personally and if people follow him because they're tech enthusiasts but see his tweets of a weekend when he's annoyed about public transport or a restaurant I think as I said before it brings a human element to him that he actually cares and he's using the platform genuinely rather than because he feels he ought to. That idea of someone at the head of an organisation saying we need to have a strategy which is managed centrally but implemented locally and then taking control but taking control in almost to give freedom to the markets to develop that voice is definitely the right strategy I think. The one thing I would say exactly from Garrett saying is that get your tone of voice sorted but just be there because if you're not there your customers will get either angry or they'll view it negatively and you've seen that time and time again. What we've definitely seen and I think particularly for small businesses trying to get cut through I think hashtags are fundamental in all of the communications particularly through a platform like Twitter because you need to get visibility quickly and the best way to do that is to jump on and use content and assets that people are already sharing because ultimately that already has a movement and people engaging around it around any hashtags and I don't know if Dara will say this but I think Twitter recently told me that one of the first things that people do when they log into Twitter regardless of the platform is to check out the trends and the hashtag trends so actually if you can kind of if you can see a hashtag that's trending that's relevant to your business and organisation particularly for a B2B one use it in your communications because that's going to get into people's feeds and people will check out that out and it's kind of a first very very easy and simple step to creating that visibility that you need to drive the engagement. If you want anyone to explain trends or Twitter to you get your man he's just nailed it and so that was really good so thank you.