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Uploaded on Aug 30, 2010
This season fashion and food collide when international designer Henry Roth fronts a new campaign poking a bit of fun at the fashion industry. Spearheaded by a cheeky television commercial, the new lamb campaign is a parody on spring fashion and has the potential to get a few fashionistas hot under their designer collars.
Opening with a highly-stylised spring inspired catwalk, the spoof begins with a model wearing a 'Yummi Lambaguchi' rosemary and garlic-bulb inspired dress, sashaying her way towards the camera as Henry Roth announces "so let's get a taste of spring glamb".
This sets the scene for the rest of the commercial which showcases leggy models on the catwalk garnished with outlandish and clever designs from the likes of 'Carva Lambpattie', 'Cutlet Dinneragain' and 'Valambtino' to spruik Spring Lamb as the season's must-have.
The campaign hits our airwaves on the first day of spring -- Wednesday, 1 September.