 How the local brands have successfully scaled their operations and become national players and some of them have become global players It's a topic which is very close to my heart because in my career in foods and personal care I worked on local brands, I worked on national brands and role-grants and understood what are the differences What are the steps? What are pitfalls which can make or break this journey? All of us aspire to take our business forward, but there are a few things which make a lot of difference So let me first start with my journey. Let me start with a brand, which is very very dear to me is MediMix So MediMix was found in 1969 almost 50 years back by Dr. Siddharth who was a practicing Ayurvedic doctor in railways When he was practicing realized that a lot of patients come with lots of skill ailments and it can be treated if we can take the Ayurvedic Actives and make them make consumer use it in day-to-day life So he worked hard or looked at some of the most active Ingredients and develop a series of products so that the consumer can use it in a day-to-day life And as a consequence you can start to get treated when there is an ailment But actually prevent the ailment which before it occurs So that's how the journey started almost 50 years back in a small house and then gradually the business scaled up Now from a small business Which which which existed in one part of Tamil Nadu in the Chennai over a period of time the business scaled up Thanks to great product and the consumer love today I'm very happy to tell you that from Handmade small-scale business. We have two full-fledged factories which are making products More than 2000 metric tons every month we have moved up to a an automated process And in this process we have won several awards While that scale up has happened the brand has evolved Brand has become more contemporary far more connected and moved beyond a small local brand to a national and has cross boundaries