 So, we are going to see about creating delightful human experiences using social center design of course right. So, from the jazzy title which is split up all the terms here. So, it is about social impact, the human design and then delightful experiences right. So, these are the key terms that we are going to see in the entire presentation ok. So, designers have always designed a lot of things for giving it impact and say revenue for the companies and customer impact marketing. So, most impacts we are trying to bring it up, but what have we done for the society right if you see common people or the community of human. So, that is the question we wanted to raise here. So, for this we are having a look at the new process called social center design process which has three modules basically inspiring, identity, credibility. We will quickly see how the process works or by case study that was done by us. So, the first thing what you have to do in the process is to frame your design challenge. So, in your day to day life you have seen a lot of problems right. So, if you see here it is a traffic jam right. So, we used to compute through the traffic jam, but we never thought that this is a problem and that is not a swap or let us say garbage dumping right. So, we have seen garbage dumping everywhere, but have we ever thought about doing a design solution for this problem or few places. There is a place where there is access to food and there is a place where there is access to food. Have you ever thought about connecting these two dots on the design perspective or let us say people in the streets without proper sanitation, proper hygiene, food or shared delivery. Have you ever thought about all these social problems that are hindering us which we come across everyday. So, the first thing you do is to get inspired from the society we have been done, millions of problems right. And then the next thing you do is to form a team of mixed people. It is not only about designers who can make workers out of the problem. Many people who can code, who can develop, develop a map or something like that. It is all a problem. People who can find it, people who can contribute right. So, there are lots of stages. So, you need to come up with a design team like this. So, this is our team. Many previous companies team. So, you see and then the people of this. This is like people who are who can code, who can design all the stuff. So, mixed people of mixed people. Then the next thing is that you find your audience. So, whom you are going to design right. So, there is a traffic problem in this case where all the wrong people right. And then it has to be very particular. You cannot design for something here. Something happening in the hyper plan for interviewing people in China right. So, you need to know what is the, what is the target audience who are facing the problem. And then the most important part of this whole process is getting used into the lives right. If you are doing something for a village people, get into the village, stay there, know what is the problem, actually live through the problem then you have to come up with a solution right. It is not about interviewing other people. It is about interviewing the right and the wrong people. So, once you get a lot of insights right. So, you take it back to the team. You prioritize group and strategize it. You say what is it, how far is priority? What is the lowest priority to be solved in the problem? And then you actually prioritize it in the video. And the next is obviously brainstorming. You come up with all kinds of solutions for the problem right. It could be financially not possible. It could be approximately not feasible to take up, it could not be feasible or impossible. That does not matter. Come up with all possible solutions for the particular problem. Once you have sort of found solutions, become the most viable and prototype to integrate the people's feedbacks. You get awesome feedback from people and then you integrate it and then you actually build up your solution better. So, the last step is implement, monitor and evaluate the impact. So, there are lots of NGOs who have already all these things for the same few examples. So, this one is called Project Fitness. This is like multi-utility cardboard project that was done for school teams. It can be used as an ideal level and you know, back-back. So, this is called Hippo Waterloo Project for people in Africa done by NGO organization for you know, picking up water from the wrong places. This is called LifeStraw and Acronco Waterloo, where you can just suck the water from any water source and it's not going to get purified, right? It's all focused on the very particular set of people who are facing the problems, not the whole world. That is actually the main thing about it. And this is called Wayfinding App for visually impaired people, okay? For post-spaces. So, when you are into an illustration or if you are shopping or on a date, right? So, it actually gives you four-many steps you have to take to the counter and stuff like that. So, this is one more interesting part called Fiddle for the visually challenged kids. So, it is actually coming to play language with the phone. So, if you see, if it's in the shape of a fish and the play language just says F-Y-S-H. So, they can easily understand another one. This is called Auto-Box, a smart phone that works for the elderly people. So, if you see, it's very much focused on the elderly people because we are all used to smart phones, right? So, this is like having a place for them in the center. You put your phone in the center and you flip the pages and you just try to figure out how it works. So, these are all very easy and very nice solutions for us to do this kind of thing. We picked up a nice problem from the society. How do we make supermarkets building counters less crowded? So, building counters being crowded is not a big problem, right? Have you ever thought that it's a problem? Yeah. So, if you see, long use for building one of the products for the customers. So, that is the problem of depth. If you're like purchasing only two items in the shopping mall and you have to stand for 30 minutes in the mall in the encounter and you'll be in trouble for you. So, maybe if we are interested to understand what about the elderly people and what about the particular challenge people will need to stand for long term, right? So, what would be the quick solution? So, when I post this question, people will be like, this is not a big deal. We can increase the number of building counters. We can put express counters. Of course, we all know about express counters, right? So, we can modify items if we go to the express counter. But it would not work. If it worked out well, right? We would not have a queue there. So, we came up with a set of questions that has to be posed to the users. So, we went to malls, like which was a real release and then spa, all those parts of the city, which are right. And then we posed all these questions to them. We had a lot of audience, like, you know, housewife, a particular professional and then a senior citizen. Senior citizens are mostly, you know, I can stand for a long time. It's like waiting for me to stand for this and so on. But then we went to the shopkeepers, went to the shop managers, went to the workers and asked, what is the problem? Why are you not taking a solution for this? They said, we actually have been brought a solution for this, and it was not worth it. There were findings from the people. We actually stood in lines for 30 minutes to build the products, the peak hours and stuff like that. And then all the findings we came up and then we were, you know, forming a brainstorming session and then we connected all the dots. So these are the things we identified. We wanted to focus on the solution for purchasing the signals. It has to be beneficial for the elderly and the physically challenged people and it should benefit the business. It should not be cost consuming or, you know, it should not be like, you know, not physical at all. It has to be a proper optimization of the process and also easy implementation. So this is our teamwork work for the design solutions. This was, apparently, all the solutions we got, the like how it was for all kinds of solutions we came up with. And then the final viable product that you thought would be a mobile app, this kind of product, or go and pay through the app, right? So very simple solutions that would easily be implemented. This is there in the US, but, you know, India hasn't operate this kind of infrastructure yet. So we made up a product, and if you see, a user is using it in the supermarket. He's trying to figure out how to use the app, right? And then, so this is what we thought. We got the feedbacks and people said that don't make the single app or simple supermarket make it universal. The user can use the same app for every single supermarket. So once you enter, it actually detects the store and then it automatically selects and connects to the inventory of the store. And then you can start scanning your barboards and adding it to the cart and then you finally behave in each account. This would be an universal app. So this is not the only solution that was there. So we had a lot of other solutions too. If you see, this is a barboard scanner and that's to a shopping cart, but this is no cost-consuming. If you see this scanning kiosk, this is already done by Tesco in USA. See, you can go and scan the products and then you can build it. Or, which one's the markets? This is also done by Tesco in some of the airports in the US. So this is also very easy with it. See, on the ending of editing mode, I would like to say you need to make your solution viable and then you think about what can be easily implemented at the right time so that people are actually getting used to it. There's nothing more rewarding than giving back to society that they are living in and make a difference that we do in communities. Thank you. Well, ending ideas. Or did you have any idea apart from the app? The point where I'm coming from is why does any solution has to end with an app? Not necessarily. We wanted to make the most easily implemented and the quickest solution so that people are not going to be long-awaited. Do you have examples of other solutions? The scanning kiosk, which I showed you earlier, that was also what we thought. I've been researching it. It was already there, but it was a little bit better. Let me rephrase it. Apart from technology, will you have any solution? As a designer, as a technology person, you want to do something from the digital world to make the process more optimized? Something similar to what the person has asked just now. So, what I think is people who have got the ability to scan things in the supermarket and get things through mobile application are those people who can do it from home itself? That's what I think. So, for example, this big basket is something like that, right? We can order it from home itself. Why would they go to supermarket and do bar-boarding stuff and all these things? Yeah, very valid question. So, there were models in Shanghai where it was connected to the IT people, the IT offices, and then there were models in the bar basements. People were going to work for people who were in the breaks. They go and then they see the models are fully occupied and then there are lots of queues when they come home. That is one thing which we thought should be reduced. And then coming up, coming to the elderly people, right? We actually saw a lot of people coming with their grandchildren and then scanning the queues, resting all the time. You know, you actually don't have to really be able to stand for a long time. But you see, it actually takes half a lot of material in the end. So, that was one more key thing which you wanted to focus on. Sorry, I have one more question. I think you have started with a society centered business and something like that. But I think this case study falls into more into business solution rather than society because it's a problem created by the business people. So, what society, what we are continuing, the examples which we have shown, the water bucket is there. That is all done by the NGOs or organizations which are full-fledged. We just wanted to adapt that process for a simpler solution for people to understand and think about how to bring about solutions in the society. With the help of designers and the business standpoint, it's not a problem. Okay, whatever it was, either the case study is not going with the idea or the idea is not matching with the case study, that's what I think. So, we actually have another app for people to connect to to a stage also. So, maybe I can explain it to you if you are interested. See, you have standards to identify different quality and high specs and if registration is in the amount of time. Okay. Why not do the simple solution by having a brand to move in and you keep on practicing the separate research solution and start a new company? Sure. See, it's most of the time I want to start a research on all those things. The time is gone when it goes and making each product standing manually. Yeah. So, the time is wasted by the manual information, right? Right. So, anywhere to materialize something on the hardware, okay? So, why can't I create why can't I just do it? I'm obviously the kind of solution. And when you keep the bar called up visible to the scan, this can help instead of not buying an app, you can't... Engage is mobile and I don't think most of the people are smart enough to use a smart phone. So, that is the reason I told you. So, that is not the only solution which you can provide for this problem here. We see there are lots of other solutions already implemented successfully in other countries also. So, it could be yours. At the end of the day, you should actually integrate the society into mobile, right? That is what the pending mode of the whole presentation is about. Yeah. Hi, Rasha. Yeah. That was a great solution actually. I actually have something simple for sitting next to me. So, I thought... So, my idea is very simple. Maybe, it's starting mobile premiums. Why can't we have a digital basket? Yeah, sure. We can have a basket itself. We can have a standard while we drop an item to it. We can have a standard. It's expensive. You need to have a standard to have a standard. And that's right. These are the most used products. No. See, there are hundreds of solutions for a single problem. There is no harm in doing it. I'm not giving it a standard. See, everyone has their own ideas. Yeah. You are not going to complicate the issue. Yeah. You are talking about many things. Simple, straight communication is this. Maybe I'm not in the part of your brainstorming team. I'm not smart enough to use my own smartphone. But the thing is research means now. We are really searching for the value of resources. You need not start from a new idea. So, it can take the available things to make it more useful for your convenience or making other people feel happy. So, if you can't keep the basket safe, there will be many items which are hard and hard and other things. So, you can keep them visible. So, every age person and understand is there a way to keep it up. We will stand when the problem has been cash or carded. Sure. So, there are a lot of problems. Yes, I'll just talk to you later. So, yeah, different persons have different opinions and obviously there are different solutions as well. So, I just say my solution is simple. So, here the digital basket itself stands out and each and every person do not have to wait all the long. And we have the technology that we have devices where we can pay the amount there itself. Like swiping the cards to the device. We have the delivery persons like two e-cards, we have the same technology. So, there won't be a lot of environment to take in. There will be a response. They will be moving around and they will have this device and they can just enter the basket number so that they are able to get out there and they can solve it and they can solve it. So, as you already said there are kind of users that has made the long devices with different options. Because maybe that will give us a view of which of the devices are wired and looking into the option that probably is in the basket standard. Like you are saying elderly persons might not be very comfortable using the standard. So, we actually tested those kind of people also. So, we went to SPAR because it was in malls. So, we went there. They were like, ok with them. Then, three of them completed it. It was like the first idea that we have got for back lock or for processing. So, yeah, that is all. We feel like the pain is so big now. For going there might not be able to use this device. Because they are very smart phones, yes. So, we have made our life easy, but I don't think it has made life easy for most of the people. So, you actually you know the target audience and then you actually come of the what they call the SPAR and then take your solution and get the feedback. So, it's more of a more useful for them. Yeah, I'm afraid if you don't have that. Thank you. Thank you so much.