 Here's a better way to sell say goodbye to the hard sell Hey guys, do you need to do sales? But you don't want to a lot of these I don't want to do sales because I don't want to force people to do something They don't want to do well in this video I'm going to show you how to get rid of that hard sell right make people feel comfortable and make them want to buy Your product instead of feeling like they're pressured to buy it and we're starting right now Hey, I'm JR Fisher and I want to welcome you to my channel if you're brand-new here I really appreciate you coming and you need to do a couple things. Okay, first thing you need to do is Subscribe go down there click that button that says subscribe click that button So you'll be subscribed, but you got to turn on notifications Which means you got to click that bell next to the subscribe button and click turn on all notifications If you do that, of course, I know you're gonna when you do that You are gonna become part of the Fisher family and a VIP so that I can notify you every single time I do a video in addition to that. I want to give you something for free a $97 gift 100% free. It's my e-commerce course All you have to do is go down in the description Click the link and you'll get access to it. No credit card required. All right Let's get on the selling thing and make it a whole lot easier and get better results. Okay, first off What is selling? I mean really what is selling selling has been you know associated with pressure and Difficult and hard to do and salesman, you know with the checkered coats and the bad ties And that's not what selling really is selling is providing a service matter of fact The definition is the exchange of a commodity for money the action of selling something now that commodity could be a digital item It could be a physical item either one. Let's look at some of the steps number one is do your research Okay, what do they want figure out what these people want before you go out and try to sell them something Number two super important be honest don't lie You don't need to lie to sell your product and if you do you're either selling the wrong product or you're selling it or something's Wrong, you don't need to do that Just be honest about what your product is and what it's going to provide to that end user number three build report report is like One of the most important things you can do now when I talk about building rapport What I'm talking about is really getting to know the person and this is super super important because if you Can spend time up front getting to know somebody and knowing what their needs and wants and desires are and they get to know You you have a whole lot better chance of actually selling that person a product So when I deal with people, you know, especially if I'm doing a coaching call or something like that and they're going to be a Coaching client. I want to know about their family. I want to know are they married, you know, do they have kids? Do they have a dog? What are their hobbies and they should know the same things about me They should know what my background is and what my family dynamics are because all those things should match up now Not every product you're going to go in that much depth. Okay, you're not going to do that However, I do it because if I'm doing a coaching Program with somebody where I'm actually going to be coaching them I need to know if they have the same morals if they have the same ideas You know if they have the right work ethic all these things are going to come into play And if none of those things match up then we're probably not going to work out Well, and I won't be able to coach them the way I need to coach them So sometimes I'll come across those people who want to be coached and I'll find out some stuff about them And it's not quite right and I just let them know. I don't think it'll be a good match That adds to another thing is if your product's not a good match for somebody if it's not going to help them Don't sell it to them. Okay number one. That's the number one thing don't sell somebody something that it's not going to benefit them It's got to be a benefit for them. Your benefit is whatever money you get whatever, you know Value you get but it also has to benefit them number four is ask questions This is so very important because I see so many sales people just talking about their product their product their product And they don't really ask questions about the individual these questions are really important I used to be in the automotive industry and when somebody was buying a vehicle I would say to him, you know, what are you going to use the vehicle for? You know, how many miles a year do you drive to use it for vacations, you know And I would ask all these questions for several reasons is first off when I ask these questions I would know what the best product would be for them And secondly, if you know, let's say we were selling them a truck and that particular truck at a certain tow capacity I may ask them. What are they going to tow with it? Is it going to be a boat as a trailer? And you know when they tow where are they going to go to they tell me what lake they're taking their boat to or what camp Brown they're taking their camper to and actually when I'm asking these questions They're starting to visualize all these things with my product and as they visualize it Mentally they're starting to buy the product a little bit more and a little bit more as they visualize all these things because it's really hard To imagine, you know, my trailer my camping trailer and this new truck hook to it going to a campground without actually seeing that picture of my mind So this actually helps me to sell that product to that customer Number five is make them want what you have that's so very important And the way you're going to make them want what you have is just to not just tell them all the features of that product But let them know all the benefits of that product, you know one thing I would always say when somebody says, you know I need to buy a new car and I would say why let's give you an example They would say well, you know, I need to because I got in a car accident and I said oh my gosh What happened and they would tell me they would say well, you know I was driving one day and it had been raining it hadn't rained in a long time and the streets were really slick And I got to an intersection and I stepped on the brakes to stop and the cars brakes locked up And it slid through the intersection and I got hit so, you know One of the things I may talk about on the new car are the safety features of the car the analog brakes on that car How the brakes won't lock up on it because those are things that I know will solve that person's problems Number six is demonstrate usefulness. Okay, that product that service has to be useful to a customer So if I'm talking to somebody about maybe some of my courses, I have Facebook ads course, which is great course Check that out. But I have a Facebook ads course. I talk about the the usefulness of that They can refer back to the different steps when they're running a Facebook ad. They'll know how to do images They'll know how to do text. They'll know how to set up the ad. They'll know all the different types of ads They'll know how to you know monitor their ads how to automate their ads all within this course And that's gonna be very beneficial to them. So I let them know all that number seven use testimonials Over the years I've acquired a lot of testimonials in the number one way I've acquired testimonials is how By asking for them. Okay, so if you don't have testimonials right now, you can get them But you got to ask for them people don't generally just make a video and send it to you about how great you are or Write a letter and tell you how great you are you actually have to enlist and asking them to do that particular thing But if people see testimonials, oh my gosh, they're like, well, wow this person likes them and this person likes them When you get testimonials try to get them from people from all walks of life Now I deal with people that are business people I deal with people, you know had manual labor jobs I deal with people who had no experience selling online and I had deal with people with all different ages So when I do these testimonials in these videos I try to get people that don't look alike and the reason I want to do that is I don't know what my Particular customer in front of me that's gonna buy right now looks like, you know Maybe there's somebody who had tons of experience and you know, they know what they're doing Maybe there's somebody who doesn't even know how to type like myself and they didn't have any technical experience Maybe they're older. Maybe they're younger So if you get all these very different types of testimonials, that's really gonna help your credibility and help your sales Number eight tell us stories stories are so very important and I've already done that in this video If you notice I told some stories and it helps keep your interest If you have a good story about your product tell it if you don't have a good story about your product Get you one. Okay. Talk about how it's helped somebody out or how it's helped you out Maybe it's an exercise program that you're talking about and that exercise program You can talk about how you lost 75 pounds in six months and exactly what you did and all the struggles You went through and that's how you stumbled upon this process that actually helped you lose weight And it can help them too. So that's a story right now that I've associated with my product number nine use trial Questions trial questions are great and what trial questions are is trying to get a lot of yeses out of my customer Before I get to the big yes, which is to actually buy my product So some trial questions may be do you see how this Facebook ads course in Figuring your budget will help you out. Do you like that part of it? They say yes I really do do you see how this software can help you automate your business and get better results for the ads that you're Doing or for the products that you're putting online and they say yes I do and I keep doing these questions about my product and asking them if they see the benefit of that for them Because if they keep saying yes to this that they say yes four or five times I've got a much better chance of actually selling the product now some people say well I don't want to ask them those things because what if they say no what if they say it's not beneficial to them What if they say they don't like it well then they don't like it and you're probably not going to sell Your product but better that you find out halfway through your presentation Then you go to the very end and they just give you a no, and you've wasted all your time Number ten. This is a big one Don't be afraid of nose a lot of people don't want to sell because they're afraid somebody's gonna say no to them And I got news for you people are gonna say no to you that happens This just happens as a matter of fact across the board There's that 80 20 rule and about 80 percent of the people are gonna say no to you 80 percent That's pretty high and if you look at online sales when they click through to your website what's much higher than that It's like 97 98% of the people are gonna say no to your sales page or whatever Whatever your message is only about one or two percent are actually going to convert and buy your product So you got to understand that up front don't be afraid of nose Nose just get you that much closer to the yes, and I'm gonna give you a bonus one number 11 Number 11 is what it's a numbers game. It's just a numbers game. That's all it is You know, there are literally billions of people in the world and you don't need billions to make a lot of money You know, you just need a few thousand they say with a with 1,000 loyal Followers subscribers buyers you can make a living. So basically it's a numbers game You need to just keep putting your message out there. You need to keep tweaking your message Keep tweaking your presentation if it's a vsl keep testing different vsl's test different pages that you put it on There's so many different things you can test. The point is it's a numbers game You need to drive traffic to whatever your offer is do your presentation to as many people as you can and overall You'll start to get good results now. You've got my 10 steps to Being a better salesperson and doing better and you got to admit that makes you feel a little bit more confident Hearing these things and you got to admit It's a little bit easier than you think too because it's not about forcing people to buy things They don't want to buy it's about providing a great product and great service and making them feel good about buying from you Now if you like this video, give me a thumbs up down there Don't forget to comment if you've tried some sales techniques that work or you're having problems with sales Type that in the comment section below. I would love to hear your comments about that And also if you haven't subscribed yet, you need to do so You need to click that subscribe button down there right now and turn on Notifications click that bell next to it and click turn on all Notifications so that I can put you in the VIP group part of the Fisher family so you can get notified every time I do a video Don't forget. There's a free e-commerce course down there too. Just click the link and learn no credit card required It's a 97 dollar value. Thanks so much for listening to this video and I'll see you in the next one Notified every time I do a new video also click on one of those videos there keep watching on my channel