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Prudential Life Insurance Commercial - Hey Dad

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Published on Jun 18, 2010

This is the highest rated commercial in Prudential Insurance's history. It has even been translated into many other languages, and run overseas because the message of a father caring about his son and wanting to provide for him is universal. It was inspired by a real conversation between Chris Bodden (the agency's President and Executive Creative Director) and his son.

Bodden Partners Marketing Communications Agency: http://www.boddenpartners.com

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