Nokero Brings Clean Solar Light to "The Bottom Billion" (Starto Episode 4)





The interactive transcript could not be loaded.



Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on May 23, 2012


Did you know that 1.3 billion people in the world live without electricity? The majority of these households use kerosine in can for light. Not only is this outrageously dangerous, causing over a million deaths every year in fires, they also add 30 million cars worth of pollution into our atmosphere each year. A Denver-based company called Nokero is determined to do something about it. I recently paid them a visit to find out how.
Nokero (short for No Kerosene) was formed in June 2010 to develop safe, affordable and environmentally-friendly technology that eliminates the need for harmful and polluting fuels used around the world.

Nokero is a fully-financed, privately held company with offices in Denver, Colorado and Hong Kong. Nokero's Denver office, led by American inventor and company founder Steve Katsaros, generates new advances in solar LED design and technology and focuses on business development, marketing, and public relations. The Hong Kong office compliments these efforts with its decades'-long experience in the consumer products trade and handles manufacturing, shipping and logistics.

Nokero was mentioned in Starto.tv's "Drawing Board" segment featuring Tiffany Espinosa. In it, she explains that social entrepreneurship expands opportunities for crowd-funding and building a customer base because consumers care about America, care about humanity, and care about the earth.

Espinosa points out that the major technological challenges facing humanity have been plaguing us for decades if not hundreds of years, and they aren't being solved by existing organizations. In the 21st century, We the People will have a say about what companies get funded (see Starto Episode 2), and what goals these companies seek to achieve. Profiteers seeking to maximize profit at the expense of all else, and politicians seeking to consolidate power at the expense of all else, have proven to be a formula for disaster. What now?

Espinosa says we can't count on a "silver bullet" to save us; we need to create a collaborative, socially responsible network that makes possible "silver buckshot." The democratization of venture capital (crowd-funding) and the democratization of media (everything on the web) are giving birth to a new American economy and a new global economy, one that can set new priorities that strive for things like the eradication of poverty, the eradication of disease, clean energy sources, and the preservation of our planet's resources.

Starto.tv will do its part to inspire, inform, and equip a new generation of entrepreneurs who can, collectively, do things that no one can imagine today. Let's get to work!


When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...