 Okay, so now today we're going to run a Facebook video ad right so I always recommend posting it on the business page first right it goes here first write out the text. The three bullet points you always want to focus on is is number one when it comes to the text and even when it comes to the video, just keep this in mind for future videos it's really there's really a three step formula. To add copy is what we call it ad copy number one you're calling out the audience attention Charleston or whatever like hello neighbors like I'm just trying to get the attention of my local area and putting the name in that is is always good hey Charleston. Hello, fellow neighbors in Charleston or whatever right making it friendly and just and just making sure that that name sticks out right away that's number one, calling out your audience and the number two is telling the story given a tip. Hey guys today, I'm going to share with you three must do's when selling your home. Right on the video. What's that. So that's what I say on the video but I also need to say that yeah yeah yeah you also want to bring it up here because, because some people are going to watch the video some people may just read the text. And not even consider watching the video until they actually read the text and they're like okay well damn let me watch a little bit of it. Right so the text. Yeah so it's it's it's grabbing the attention of two different type of people. Some people like to just read some people like to watch a video. Right so I want to I want to mention it in both places. So number one, calling out the audience number two, telling a story, and then number three, the call to action. That's the basic three step formula for any ad copy is what we call it. So that's for the text and that's for the verbiage in an actual video. What's so important is is is posting it here first right now the text and and actually completing it first before you run the ad because as we go and run the ad, you're not going to be able to change the text anymore. So, so yeah so so right now this text now and in first is the most important now. Now, we don't have to go and set up the ad right now, and we can just write out the text later on today and then set up the add tomorrow that's, that's always an option. But if, but if we plan on going right this second to go set up the ad, we won't be able to. We can we can we just won't be able to come back and edit this text. We can either do this or you set to go live as an ad so Facebook won't let you change the tech more. So actually this is now when we would have to do it. Now, Charleston today, and actually bring down today, bring down today, bring that down. Hey Charleston today I'm going to I'm going to share with you the three must do is when selling your home in this video I'm talking about pricing your money, staging your home and keeping your emotions in check after being bring after bring that part down after being in the real estate industry for the past 20 years. These are the most common mistakes that people make when selling their home. I put together a free PDF, or I, yeah at the bottom, the very very bottom, I put together, enter, hit that space it yeah, I put together a free sellers guide or I put together a free PDF that covers blah blah blah that covers this this and this I put together I put together a free sellers guide that is jam packed with 20 years of knowledge of me working in this space or whatever like something like that. I put together a free sellers guide that that that's jam packed with 20 years of knowledge. And, and, and, and, and, and, and I put together free so that that's jam packed with 20 years of knowledge. I put together a seller's guide I put together a seller's guide I put together a seller's guide that is jam packed with 20 years of knowledge, and I'd like to give it to you for free. So that's your basic three step right calling out Charleston telling a little story, and then the call to action. That's it and then and then again I could I could I could literally go word for word off that same exact framework in the video so I can be talking about the same thing in the video. Cool. And I also wrote wrote it out. Right and that's it and then and then you post you post so now as we post and as we go now back to set up the ad. We can no longer mess with the text. Okay, so, so that's pretty much it. And then and then every now and then putting maybe a couple emojis in there that kind of helps stand makes it stand out as well. In fact, let's do that. Let's open up another tab. Let's just throw throw like maybe an emoji, the emoji, a good basic. Let me send this to you. So right here in the zoom chat. Just click on click on this link and you could bookmark this one to this is just a basic emoji website where you can grab all these different icons website emojis.com. Yeah so just click on it and then scroll to the top, and then copy. Yeah, right there, copy the green one. Perfect and then just bring it to Facebook and then just paste it in somewhere. So maybe next to Charleston, hey Charleston or put it in front whatever play around with it. Yeah, see so emojis are cool. Just to help help the post stand out like it just color makes makes a person stop a little bit. So, hey Charleston. Yeah, perfect. And then maybe even maybe even. That's fine. That's fine because you can always put like a down arrow click learn more to download now, and there could be like a finger pointing down because that's how people are going to see it right they're going to see the text, the video and then the learn more button right below. So if I put a finger pointing down like just a little random things like that it sounds stupid. It actually is, but it somewhat catches a person's attention. So emoji copy.com bookmark that page and then just use that every now and then, you know, so, so on the post now all you do is hit the hit the publish and that's it so let's publish it. And there's really two different ways to run a Facebook, a Facebook ad one way is this way where you actually posted on the business page publicly just like you would anything else right out the text, everything and put it here. One way and then a second way is where we could have went into the ad we could have went straight to the ad and just set up everything in the back of the ads manager went straight there, and pull the video file from your computer and just ran it ran it there and wrote out the text there in the ad as we're running as we're setting up the ad. That's the second way people do it. This way, because if I'm going to spend money on this damn thing I want that post to live on the page forever I want it to be public forever. When you run it the other way. I just unless you completely hate it then of course so well whatever delete it or maybe or maybe run it the way I'm not going to do that now we'll do that later there's just so terrible now that I'm hoping they're like a little bit better as you're going to start getting better. Trust me this is how it starts this is go back to any videos they all look like crap like all of my videos in the beginning look like they still like I mean in the very very beginning yeah all all videos so this is perfect so hit post hit the blue one, and we're good so now we're posting it here. It's good we're going to leave it here forever and it's in it's there. So now let's go to the ads manager. So now we're going to simply run the ad. Just post on the business page. The whole strategy is to is to is to keep it that simple selfie style video at home outside at the office whatever at the bar, wherever like selfie style video giving that type of tip one minute to three minute. And the whole key is to is to be consistent and have one ready every 15 days. No one would run for 15 days. The next one can run for 15 days. So now I'm doing two a month in my professional opinion, two of those videos per month can can can can replace all of the posting that one is doing across every platform. If that person's a local business owner. So with you being a local business owner, although you can help anybody move anywhere I get it. You're really a local business owner though. Right. So if we're farming a few zip codes, I need to dominate this area. Right. So, so, so all I'm saying it could be done that way one video every 15 days that you're actually running an add on. And that's it we're not posting. We're not tick talking we're not doing any of that crap. We're targeting our local area and that's it. You know, like it could be that simple and you can dominate like that simple. I mean, when I look at those videos, I don't know very far from them because you know, there's you hear whether all kinds of stuff going on. Go outside some try try playing around with that with with video outside and getting that natural light. Like those are always good to like that video that I put put on Facebook the other day, right showing my office and just new new new place. I'm outside the light, right that natural light is the best. So indoors it gets it can look a little dark right depending on if you have windows or whatever but but yeah play around with it but but all I'm saying is that that's all it takes I can care less where you're at you could be on a boat fishing. Deep scene I don't wherever as long as the selfie style on your phone. That's what I'm saying, it can be. What I'm saying to you is you have a different, you're in a different industry than I am she might be looking like more powerful than I'm looking. No, we're in the people business we're all in the same business we're in the people business. So it's people that that relate to us. So so the fancier we try to look or or or the more polished one tries to look it just it just depends on who you're trying to attract obviously I mean obviously but but but to tell you the truth it's it's it's kind of who you're looking to attract. Also that that plays a big role to who are you looking to be looking to attract and whoever you're looking to attract, because everyone has an ideal client. So we're not looking for all of Charleston, I'm looking for homeowners, but then even within homeowners, it's even more of a narrow or niche that I'm actually even looking for. Maybe I'm looking for for for military, or maybe I'm looking for people above the age of 45 or maybe I'm looking for people in their 60s. Everyone has an avatar. Unless you're just trying to help everyone, then that that could that could work too. But but it's really narrow narrowing in your marketing. So however you want to look is who you end up attracting. And that's fine too, but all I'm trying to say is that be authentic, be authentic that's all I'm trying to say. And it doesn't come any more authentic than being on that cell phone, talking to it selfie style from home, like it doesn't get any more authentic than that. But if you need to do yourself up if you need to fix your face, whatever, like, if that's what it takes. Okay, cool. Then that's that's what you'll do is just is just the strategy, one video every 15 days, like, however you want to do it up, but but no it doesn't have to be the video doesn't have to be fancy edited like these at all. If that's what your question was. But but but as far as editing or looking pretty like this with with all them subtitles. That's not necessary at all at all. As you go into ads like as you go into ads. And as you as you start talking to your local area. You know, so refresh this page see if that if that video has posted yet. So there it is there so now let's go to the ads manager and let's just run it from there so now we're going to click the green button create and then over here. This this video this is this is the first this is the first one right this is the first actually because the other ones were images. Right the other ones were images. So this is the first video one. A lot of the times it's good to roll out your first video under awareness. But this is a video that we're actually trying to capture a lead so we're going to have to go lead we're going to have to go go lead go lead click on lead, and then, and then continue. Okay cool we'll just yeah we'll just roll out lead, we'll roll out lead. Cool so now we're on that we're in the first step, but this is this is step 1.1 I guess. So right here category you're going to always go with housing so always hit the drop down categories. Always go with housing, and that's it. Okay so and then at the top you always want to give it a title always name each step there's these it's just three steps so if you could see to the left. New leads campaign, new leads ad set new leads ad. You see that to the left of the title. So these are the three steps right so these are the three steps we're going through right now we're in step one so naming it given a little brief description allows you to look at the dashboard in the background, you see the left, all these other ads that you ran in the background. That dashboard it just allows you to know what ad that was. So here I would just name it video right video and what video what video was this this was video seller guide video number one, or video where I was wearing a black shirt, or whatever try to be whatever yeah exactly video three must use perfect video three must use and then and then in parentheses in parentheses I'm going to always go with the objective. So in parentheses what do we choose as the actual objective. We chose leads. So in parentheses I'm going to I'm going to put there so when I look at it on the dashboard I know exactly what add that was. It was that video, and it was under the objective of leads. Okay cool housing and that's it next. So given it a brief, a good title and then and then housing is what you'll always do. Next, that's step one tab tab one, which is what I call it now we're on tab to this is the ad set. So here we choose the targeting. Here we choose the conversion event. Here we choose the budget. So we'll name it at the top after we do everything at the bottom. So let's go to the bottom first. So websites fine conversion event. Click inside that box. We did set up your custom conversion right so scroll down, scroll down, scroll down seller guide leads perfect there's your custom conversion. We're good, and then scroll down, scroll down. And then now we have right below we have budget. So we want to be at anywhere from $10 a day. $10 to $15 a day whichever whatever whatever you want to run with but but the way you want to kind of look at it also is is monthly and and really know that monthly budget what can we really put towards this a month. That's kind of how you want to break it up. Because if it's if it's if it's let's say if it's 300 a month and that's 10 bucks a day. Then I'm going to run this. I'm going to run this at $10 a day for 15 days. There's 150. And then I'm going to run the second video right and then I'm going to do that for the next 15 days and there's another 150 that's my 300 for the month. Right, or whatever so so so do it that way so 28 started always started the next day at 6am. And I tell you the truth, it's kind of you're already an afternoon your time. You're reading afternoon your time and I always like to give Facebook 24 hours I always like to give them at least a minimum of 24 hours to approve the ad. So if anything, why don't you start it on the 30th started Saturday morning Saturday morning 6am Eve goes live. Perfect. And then end date just push it out 15 days. Push it out 15 days. And then let's plan on talking, let's plan on talking in in in 13 days. Let's plan on talking about this that we can always talk whenever the hell you need me. But regarding this ad will talk in 13 days. We're going to review it right we'll look at it if leads are coming in then then we may consider leaving it on and just extending the end date. Or if it's if it's even a good ad we can even duplicate it and run another ad off of this one so we can get an angel with it. But but that just all depends on how it's looking in 13 days. If it's looking like complete like a complete flop, then we just shut it off and start the second ad. No big deal. In the very beginning, this is all part of testing. Like this is all trying to end and we're penetrating a local area. So the branding is just starting as well. So the lead is one thing, but the branding the fact that the fact that your neighbors are now going to start seeing your face. That's the value to that you know I mean even if that person hasn't clicked yet even if you didn't capture lead on that person just yet the fact that a few hundred people down the street are now going to see your face. That's different that's a different type of person that's a different type of marketing that's a different type of lead. You know so so I'm so I'm so fired up for you. So scroll down scroll down, scroll down, scroll down. We're good on that so we went August 14th okay cool we're good on that. And then and then and then the location so let's change out the United States hit edit on the United States. Hello. Yeah, click on that edit and then and then go in Excel United States exit out and then type in your location. And so, and then make sure you switch that drop down above people living in yet. So go ahead and type that in type that in and then we want people living in this location will live in in. And then so now we already have. Okay good we're good there we're good there we're good there. Okay perfect and this now we have now we have some some something to go off of for the title of this step. So scroll to the very top. The title of this step could be we could put in, we could put in $10 a day $10 $10 daily, or $10 a day, whatever $10 day slash, and then and then maybe the address, the address will just do dash. Yeah $10 a day dash, and then the address so you know you know exactly where you're where you're targeting. $15 $15 15 day. Actually no I guess that's fine. No it's perfect. Okay cool. So are you going 30 miles. Yeah. Okay cool. Okay so that right there Eve that right there I don't know if you went with that on our last ad but, but I want whatever it was I want you to stick to the same exact targeting. We did that last time. Awesome. Okay cool so that's that's the stopping ground that's that's what we're going. So okay scroll down. We're good. We're good website conversion event. The calendar, the date to the end time that the location. We're good. So now we hit. Actually, you know what I'm so sorry manual placement go down. We want to uncheck everything so we're going to always go manual placement so scroll down scroll down always go manual placement we're going to uncheck Instagram. We're going to uncheck messenger. We're going to uncheck audience network. And then right here below, we're going to uncheck, we're going to uncheck the in stream. So these, these boxes uncheck in stream uncheck reels uncheck search uncheck in article. And then that's it so scroll down anything else that's that's all right there's no more. Okay cool we're good okay scroll back up. Why did we not want on like Instagram. The reason why you don't want to Instagram is because the two reasons it's more than it's longer than one minute. So won't it won't show good in an in the ad placement, because it's a three minute video. So it's too long. And then second, when when you do run Instagram, you want to run it completely separate. So here, let's say this was going to be an Instagram ad we would uncheck everything and we would only check Instagram. We would run this as an independent completely separately Instagram ad. Right just so when you look at the numbers you can you can know okay damn did I do work or did it not like you can really, you can really analyze that the metrics, looking at it separately, versus trying to bundle it all in here and trying to look at the metrics all together. When it's like, no, I want to separate them like that's a whole different platform. Let me run that ad separately. The image has to be a certain size the video has to be a certain length, right under a minute. So, so you want to do those ones separately. And we can always do that next for sure. We can always that for sure but but but shoot shoot a one minute video should a one minute video for that. So the way you did it here vertical, that's good for Instagram as well so do a one minute vertical video for Instagram and we'll run that completely separate. But but then also in the future. You did this one vertical, which I wanted you to do horizontal for Facebook, but it's okay, it's okay, it's okay. But in the future. Yeah horizontal widescreen for Facebook. And then for Instagram, it's vertical one minute ideal, no longer than one minute vertical. Okay. So, so we're good here. We're good here. Hit next. I mean, yeah, yes, go down and click the blue one. So we're good here. Okay, so now this is the last and final step. So at the top, you can go to just name it video three must use same thing video three must use. Perfect. We're good there. And then the Facebook page. That's our page. And then the add setup right below the drop down add setup. So click on that create add, and then you'll click on use existing post. So create add use existing post. And all you're going to do is simply select post and find that post. So it's right there at the top. And we're good. So now click on that. Click on continue. And then now we need our, our, our, our landing page link. So just open up another tab. Grab your, your landing page. And then we're going to link it over here. Okay, so there's our link. We're going to add that to the learn more buttons. So go back to the ads manager. Scroll down. So we're going to scroll down and then right below. You're going to see. Yeah, so right here. Go ahead and add button. And then paste in, paste in that link right there. And then just click the blue button. Okay, cool. So we're good. Okay, so now scroll down and just make sure that you're tracking. Make sure the tracking is okay. Okay, we're good. And sometimes, sometimes when you're down the tracking that box website events, sometimes that's not checked. So sometimes that's, that's wide open. I seen it many times. So all you got to do is check it the website events box, check it and then, and then choose your hit the dropdown and choose your domain and your green dot, you'll see the green dot. So just choose your domain and that's it. So it needs to look like that and then publish. Okay, so one last thing real quick. And then I got to jump on another call hit publish. And then now what we want to do so we just, we posted it on the business page first, we came over here, we set up the ad to go live at 6am. Now what we want to do is we want to, and look, and sometimes it gets stuck like this. Sometimes it gets stuck like this. So when it gets stuck like this, the blue publishing one of three, when it's when it's stuck at blue, open up another tab and just go back to the ads manager. So go to your bookmarks ads manager. Okay, and all we're going to do is push it through over here. So click on ads manager. And then over here, blue review and publish three. So click that. No, no, no, the button in the top right. So review and publish. That's where you push it through. So click on that. And then you just simply click the green thing. It's a green button. Yeah, publish. And that's it. So now, now you'll see in the bottom right, it pushes through turns green, and you're good. Now last part, click the three lines on the top left. And so the moment you put out a video, the very, very next thing, after we publish the ad here, we go and set up the audience so click on audiences. We want to track the people who watch a percentage of that video. So now it really starts now it's game time now it really, really starts this is the beginning of your branding. The images, those are those were I look at those as test ads those were play around ads from this point on we're putting out video from that from this point on. So, so really what you want to do is you want to start tracking the audience that watch a percentage of it so click the blue one create audience, and then custom audience. And then over here, these are, these are the different sources where you can actually create an audience but in your case, your business, all you're ever going to really do is website and and video. And where do you have an audience for website, which is, which is a seller guide page visitors. If you can see in the background. Can you see in the background seller guide page visitors only. Do you see that in the background. In the background, do you see that. Oh yeah business only. What's that. Yeah seller guide page visitors only. Yeah you see that right so so we already have that audience so we don't need that so from this point on it's really just videos videos and different pages to as you create open house agent attraction pages things like that then then website, but in this case is video for sure so hit next. And then over here, you're going to hit the drop down so engagement hit the drop down. So you want to go off of 15 seconds anyone who watches 15 seconds of that three minute video is in this audience 15 seconds is a good amount of time for somebody to recognize someone's face. And then retarget them and show them another app. So click choose videos. No no no choose videos. And then you'll find that video. So you're in a different page you're in the Portugal one so right in the top right choose your page. See if it's over here. There is a video check that scroll down hit the blue button. Confirm, and then give it a name. So the audience name. This is three, three mistakes or what was it. Yeah, video type and video and then yeah three. And then in parentheses in parentheses 15 seconds. Yeah, perfect. Create audience and that's it. So now we're going to start building this audience. So when we go 15 days later and run our second add our third add our fourth add we're going to continue to retarget those who've been watching these previous videos. That's how you create the omnipresence click done. That's how you create the omnipresence that's how you create the branding especially when you're targeting a local area. By the time we're on our fifth six seventh add that whole town's going to know who you are, like literally because we keep, we keep penetrating thousands of people and showing them your face over and over and over. So that's what builds the credibility. So post it on the business page first, run the ad and then set up the custom audience any any questions on that. Awesome.