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Why designers eat advertising people for breakfast: Tom de Bruyne at TEDxDelft

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Published on Nov 5, 2012

Tom De Bruyne (@TomdeBruyne) is passionate about making stuff with the ambition to excite people. Tom is founder and director at SUE Amsterdam, a startup with the ambition to become an international creative agency for the digital era. Tom is obsessed by the game to persuade the homo digitalis into interacting, talking, liking, evangelizing and buying.

He directed the concept and strategy of award winning digital and cross-media campaigns such as KLM Surprise and Nike Take Mokum. Tom's work was awarded several times. In 2012 with a golden Spinaward for excellence in digital creativity with the Medi-plaza campaign for the Dutch Government and a silver Spinaward for the Dutch fundraiser Cordaid.
Tom is Belgian. He studied clinical psychology, but ended up in advertising, through the unpredictable twists of fate. He's been an elected Fellow of the University of Leuven. He likes running, although he genuinely hates to start running. He abuses his knowledge of persuasion design to get himself to run.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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