Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Mar 30, 2012
Speaker: Jonathan Laor, CEO, Applicaster
Applicaster has been empowering world-leading formats and cutting-edge broadcasters for the past 3 years, marching them into the post-PC era of cross media. Cross media is not about broadcasting on all screens. It's about utilizing different screens at different times and locations to create 'content-craze' - exciting consumers, holding their attention longer, creating social hype and ultimately becoming more profitable. Only a few formats have mastered the new concepts (like The Big Brother by Endemol and The Voice by Talpa) and have made the leap past the 'digital divide'. This session will examine best practices and discuss the framework needed to push commercial broadcasting and TV programming into cross media today.