 Aloha, and welcome back to JSA TV Live, the newsroom for tech, telecom, and data center professionals. I'm Buffy Harakitas, and we are wrapping up our final day at PTC 23 here in sunny Honolulu, Hawaii. And joining me today is Steve Legg, he is the president and CEO of NetNumber Global Data Services. Steve, welcome to JSA TV. Thanks, Buffy. It's been a great show. I mean, it's so great to see you here in sunny Honolulu for PTC, the biggest PTC conference to date. So the conference floor has been buzzing all week long. So Steve, why don't you tell viewers that might not already know a little bit more about NetNumber Global Data Services? Yeah, thanks, Buffy. It's been a terrific week here at PTC and lovely sunny weather. And so NetNumber, we're a telephone number intelligence solutions provider. So we have telephone number intelligence data for over 2.9 billion telephone numbers. And a lot of those, we have real-time information about the network information that is associated with those numbers. So we've been doing this for over 20 years, and it's been a great show here to meet with our customers and hear about the latest trends and the things at the top of mind for our customers. Yeah, I mean, it really has been a great show. Tons of meetings going on, great sessions on the floor here, but some big news here at PTC just yesterday was launched NetNumber Global Data Services' new RCS routing solution. So congrats on that launch for your new service to the market. Why don't you tell viewers a little bit more about the RCS routing solution? Yeah, thanks, Buffy. So we're really excited to finally be able to launch this solution. It's been quite the journey. It's taken us some time to pull this together with our partners and finally being able to launch the service this year and here at PTC was really special. The RCS routing solution is really an RCS routing and discovery solution. So what it allows our customers to do is identify a mobile handset that has an RCS application running in real time and not only that, identify who the underlying service provider of the RCS solution is. So oftentimes the mobile operator associated with that handset that the subscriber is using may not be the RCS service provider. So the data allows our customers to be able to, one, identify if that handset is RCS enabled and two, who is the service provider associated with or providing that RCS service. So really important and unique service to NetNumber. And how does this solution deliver a more robust omnichannel messaging experience? So as brands are looking for a better omnichannel experience, being able to deliver targeted messaging in the right format for the right technology that the subscriber is using, being able to identify that RCS enabled handset is really key to making sure that the message can be delivered. And if it's not RCS enabled, it allows the brand and the provider to be able to send a message that is the right format for that handset. So this new RCS routing solution really does provide a much more greater degree of granularity for service providers and carriers to be able to send RCS efficiently and know it's going to be able to be delivered to those handsets. And what type of companies, across what type of geographies, would best benefit from RCS routing service solution? So the carriers and service providers or CSPs worldwide would be the consumer of the data. And this really is a global service. And as I said before, it's not only a global service, but a real time service. So I'm really excited that this has come together for us. So I think over the next couple of quarters, we'll really see this helping to accelerate the take up of RCS globally. Well, that is super exciting. And I mean, you were able to launch it here at PTC23 with over 5,000 of our telecom industry friends and partners. So congrats again on that. I mean, aside from that launch, 2022 was such an amazing year for NetNumber Global Data Services. I mean, we had the launch of the new brand, and we were in Indianapolis. It seems like yesterday, but almost half a year ago now to launch that brand. So why don't you tell viewers a little bit more about the transformation of NetNumber into NetNumber Global Data Services and some of that information about the launch and where the company is headed as we take our journey into 2023. Yeah, 2022 was a big year. We spun out our software business earlier in the year. And then NetNumber was acquired by Avery Partners in July. So that was a transformational moment for the company. And now being able to have that backing of Avery and experienced comms investor and being able to make investments both organically and inorganically in the business is terrific. So the rebranding was an absolute key part to that, taking us forward now with the revitalised NetNumber and I have to thank JSA for the work that you put in there for the rebranding. It was terrific. And I think we all agree that the new logo and the rebranding just gives us that new fresh look and focus with the market as we go forward here with the GDS business. It certainly does. And it was so fun working with you and your team and putting that all together. We're really looking forward to even more exciting things ahead in 2023. So Steve, is there anything else that you'd like to add today about NetNumber Global Data Services? Yeah, we've got a really exciting 2023 plan. So the RCS announcement is the first of what we think will be quite a number of really important advancements with the portfolio through the year. I think we've seen here at the show a recurring theme that fraud is really a hot topic and has been for now the last couple of years. But I think in every meeting we've had here and we've had lots of them. There's been, as you mentioned, a lot of attendees. This is, I think, the biggest PTC ever. It is, yes. So fraud has been a hot topic and that's something that in terms of our product line will continue to advance through the year. And we've got quite a number of big announcements lined up around that area of the portfolio. Nice, yeah. So combating fraud, plenty of announcements ahead. Where can viewers go if they want to stay up to date on NetNumber Global Data Services? So netnumber.com and yeah, look us up and please reach out. If you've got any, if you're in the market for any voice or SMS routing, please reach out. Fraud Services, look us up and get in touch. Yeah, get in touch netnumber.com. They're very active on LinkedIn, Twitter, Facebook and Instagram. And they just launched a monthly newsletter too on LinkedIn. So be sure to subscribe to that. And thank you viewers for tuning in to another fabulous episode here live from PTC23. Happy networking.