Visual Media Chapter in a Business Communication Textbook Adds A Powerful Medium: Television





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Published on Sep 9, 2013

What's New in Teaching Business Communication? Visual Media Chapter Adds A Powerful Medium -- Expert Speaker: Courtland Bovee

This video discusses an important medium that has now, for the first time, been integrated into a business communication text's visual media chapter.

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video. And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

Just as Courtand Bovee and John Thill were the first business communication authors to cover social media, they now once again lead the way in new topic coverage by adding a unique section on video production as part of Chapter 9, Visual Media, in their text, Business Communication Today, 12th Ed. It guides students through preproduction, production, and post production, with simple hands-on advice at each stage.

Students can learn even more about video production by visiting a website described in one of the book's Learn More features that offers a wealth of advice on producing quality videos.

As more and more companies rely on video for internal and external communication, learning some basic video skills will make students more effective and more valuable communicators. You are strongly encouraged to include video production as part of your full-spectrum business communication course. Business Communication Today, 12th Edition, would be the ideal text for you to use, because it's the only business communication text that offers coverage of business video.

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