 The big opportunity for publishers especially now is to come up with interesting packages for advertisers that encourage and incentivize advertisers to take additional insertions of the same ad at a lower price were they to bunch the insertions say within a month. This way I think the publisher would also benefit with additional revenue and I think the advertiser would benefit with additional 40% viewership. This report will create the foundation for the industry to grow from strength to strength. I think the combination of this data with data around digital television as well as radio will lead to multimedia statistics and multimedia measurement and the relevance of print media will be highlighted even further in the years ahead. While the world is going digital, in India print publishers still need to do a lot more to go digital. I think that was evident in the fact that only 5% of the people are reading, 4-5% of the people have been reading the e-papers and digital papers. So that's a big growth area for us. While we continue to invest in building the basic readership on the print side, we will have to do a lot more to go up on the digital side as well. But all in all I think very good report and a good foundation for the industry to start up on. It was long awaited as everyone knows in the industry and this was about almost 4 years. And in this period if you take our brand like Vijay Vani which in that period started from 2012 and as of now this approval will be complete in 6 years. So in this period exactly the previous IRS got into turbulence and many complications and now with new data and new numbers and more specific like for example for our main issue and variant copies there is a bifurcation and if digital has been incorporated more robust and more in-depth analysis have been gone through that's what I would like to see. This product includes data which we call it technically. It's very very important for the planner to actually understand if I am putting my confidence. For example if I am using one FMCG product and then there should be another FMCG product. The planner will be in a position to understand the reader's response to what type of brand. So basically that is the place where people should use the publications. Whether they are talking about the numbers, my readers use this product. So this is a household, you can get into this household, you can take into the message can be divided but whether designed accordingly in that way favoring them. So things will help them actually.