 And the reason it works too well is because Big Pharma really, really hates it. The last minutes, the night before, they had to cancel the entire events. So Big Pharma put their hammer down and said, no, we cannot let this guy talk about Rife Machines at this conference. And they canceled the whole event. Not bad. Yeah. And these guys, they're pushing the boundaries of medicine and health. And they're like trailblazers. So, you know, they've invested time and money into this event and this happened. So, you know, these things happen. I never knew that it was like that real. But, you know, that was the experience. Right. So sometimes it works so well that you may encounter a lot of resistance in that sense. Right. Like people out there don't want this to get out.