 Is my style exaggerated because I am aware of my presence being online? And do I use that as a way to kind of leverage what it is that I'm trying to do? Yeah, okay That's a good question I think it's kind of a chicken and egg scenario because I genuinely like this stuff You know you could scroll through my Instagram feed and it's just a bunch of menswear dudes because I genuinely like figuring out how to make the jacket or the shoulder on a jacket fall better or how to get the difference between a Good Blake welt versus a Goodyear flex weld on a pair of shoes or something to that effect And so I genuinely do kind of geek out about this But part of it too is that I absolutely understand that I'm representing a brand or representing masculine style when I'm doing things Too so much of this is even more so the case because I'm in Salt Lake City Which like I said before is not really known for its menswear You know I wear something like this here and I get attention for it And I've learned that in most parts of the world the way that I dress is something that draws attention But that's even more so the case when I'm at home and I have chosen to kind of embrace that pressure I like it because it makes me Understand that I'm always representing my three tribes and so I like that It's a little bit more exaggerated because then I am always conscious about whether or not I'm representing those tribes Well, so if you if you like the pressure of it if you're fine having that kind of attention put on you Go for it. I would say even go more a little more exaggerated than you would otherwise Yeah Good evening. Um, you talk about three different styles and approaches to how we supposed to dress. Um, what are some items? Which would meld all three styles which you would recommend to keep in a men's wardrobe? That is another good question and not to shill my stuff because I do have this as a product It's the 30 staples and it's something that you can pick up on the site But there are there are some things that irrespective of your archetype every man should have in his wardrobe Especially because they either kind of transcend those or because at some point in your life You're going to need them and so for the most part those are things like a simple Navy or a gray suit a good pair of dark jeans a solid t-shirt a good leather jacket a Good Oxford cloth button-down shirt a good pair of work boots and a few others that they all kind of fall within the three Archetypes and then they irrespective of where you are as long as you're in Western culture They will always look good and you'll always just look like you're dialed Yeah So I want to address this from a cost aspect I went to men's warehouse one time and I wound up paying about a thousand bucks for one outfit And I feel like that was completely ridiculous I Think the general correlation is that? dressing well cost money Where is there a you know, what's a happy medium there does it I? Guess what I'm asking is if you go to Bell's or you know an easy store like that. Can you still? Make yourself Look good. Yes. Yeah. No, it's a great question The big thing that it comes down to is the value in it And I'll tell you that guys who are in a developing stage in your style shop at H&M Shop it forever 21 shop a target don't spend a lot of money because you're going to go through stuff quickly because you may not like it and don't hesitate to Try on things that make you a little bit uncomfortable And don't worry about the cost because you can get stuff for for pretty dang cheap And so there are certainly ways to shop cheap at the same time Once you know what your style is and you start to double down on it You really start to get good at it or when you're buying those staples Then it's worth the value to invest in quality things and most men I feel like kind of reject that where you know, I have guys who they will spend 50 grand on a boat and 60 grand on a truck to tow it and they will spend X dollars in insurance and everything else for wakeboard gear and all these other things But they'll come into my shop and say yeah thousand bucks for a suit man I just can't afford that it's like well, of course you can you just don't understand the value in it I'm not saying that you personally don't understand the value in it But most then most men don't understand the value in our clothing and that's because we're not good at it If you're good at it, then it's not that big of a deal to wear a pair of shoes that cost $600 because I know that these will last me for 30 years. I'll give them to my son I may have to re-sold the shoes versus buying a cheap pair from Aldo and having to replace them every two years One because they're crap and two because the style isn't going to be consistent It's not going to last that long So I would say take the cheap approach in your 20s one because of the financial situation that most you guys are in And two because you're in that developing stage in your style But don't stick there see the value in your clothing and see the value that's communicated by Investing in quality clothing once you understand what it is that you want to wear and and you're doubling down on it Does that answer your question? Okay, cool. Hey, how you doing? I'm just curious. Is there any way that you can? possibly buy an Amount like for example five pants five shirts five jackets and carry on mixing them over and over so that you How many times can you mix that outfit? That is great because I have a very very very limited Cubbered space. Uh-huh. I live in a boat. So I've covered and that's it. Yes Okay, I've got t-shirts, then I've got jeans and then three pairs of shoes and I'm done I love it. No, I love it. That's a fun challenge and that's I think for most men We don't want a wardrobe that rivals our wives. We just have no interest in that, you know I'm kind of I understand that I'm unique and that I like shoes. I like clothes I like owning a lot, but most men don't and I don't think that that's that's unique or an anomaly The best thing to do is focus on simplicity and how that works with versatility I can't wear a jacket like this More than once a month because then it becomes pretty obvious that I've got a limited wardrobe and I'm on repeat If I have a blue suit or a gray suit, then I mean think about like Don Draper in Mad Men How many suits does he own? I don't know. He's always just wearing the same gray suit You know, it's not the same gray suit because the dude makes a ton of money But you're not really focusing on that particular item You're just focusing on the man who's wearing the clothing and ultimately unless you fall within the rake archetype That's what you want. You don't want people to see your clothing. They don't want to think wow That's a great looking suit You want them to think wow you look great in that suit if that difference makes sense And so by focusing on simplicity by focusing on fit by focusing on a color range That's usually between white gray and blue and then by focusing on solids as opposed to patterns And that's when you can maximize on all that versatility You can start to mix and match different things And so it looks like you're getting a whole bunch of different outfits out of limited pieces as opposed to everything being used Is just a one-off. Yeah, so does that answer that? Okay What's the best way to find out what style is right for you Like what factors should one look at himself and say hmm is it like music or? It's a good question Because it's not necessarily Yeah, it's I Would have answered ten years ago that it's music and that is one of the questions that I ask my clients I don't do a whole lot of coaching anymore But when I do I ask them things like are you consider yourselves to be an introvert or an extrovert? What kind of music do you listen to what's your ideal night out? What's your ideal career? What are your aspirations? What are your own personal limitations? I don't think there's one golden question, but it's being able to understand yourself well enough that you're willing to Incorporate all of those aspects and then see your clothing as a way that can help you Overcome the things that you don't like yourself and then get better at the things that you want to improve on because again It's so important to understand that clothing is just a tool It's just a means to an end if you define yourself by your clothing That's your job is to define me by my clothing. That's not my job It's my job to define myself first and then use my clothing as a way to communicate that to the rest of you And so the better the better way to look at it is how do I want to be as a man? What are all my aspirations? Who are other men that fit those aspirations? And that's again part of that tribe aspect and then how do those guys dress do I do they all dress the same? Okay, that's easy then I'll dress like them. They all dress a little bit differently Okay, well then how do I blend those different elements and that's where you take that Developing approach and experiment with different things see what you like see what other people respond positively to as opposed to negatively to and then once You figure out what works double down on it. Yeah, make sense. Okay, cool Tanner thanks for coming out first off from Salt Lake City happening for a way So kind of from like a practical standpoint I really enjoyed the part where you talked you showed pictures of you know 17th century men versus like George Washington They're kind of wearing the same thing and But one there from a clothing aspect what specifically Makes a clean outfit look clothing like powerful as a pair to not I think someone could wear the same thing you're wearing and not look powerful if they didn't put together, right? From a practical standpoint, right? Could you like know sort of like a few guidelines? Absolutely. Let me go back to that slide Because there are a few things at play here that Make this work Okay So one is the power of contrast you guys heard of the contrast principle It's one of those things that influencers and marketers use a lot if you're interested in understanding this There's kind of a fun study that you can do by yourself fill up three buckets with water one with lukewarm kind of room temperature water One with really hot one with really cold You put one hand in each of the more extremes and then you put them both in the same bucket of water and They're both going to feel very different even though they're both in the same environment The one that was in the hot is going to feel cold and then vice versa It's the contrast principle the same thing as it play with your style And if you think about this so much of Washington's aesthetic here is incredibly refined. It's very dandy. It's very dainty, right? It's got the powdered wig. He's got the He's got the lace up there same thing with down into sleeves It's a skinnier fit, but then we've got the things that we traditionally associate with the military He's got the epaulets up here He's got the taller collar which visually puts all this weight up here at his shoulders And so it gives him more of that masculine v-shape that we're after we understand the context of where he is that it's a little bit more rugged of an environment and then you also know just based on your own Historical context of the fact that he's a soldier in the field that the texture of the clothing in this is Going to be much rougher and much more durable than something like this This is going to be silk versus this may be something like a waxed a wax cotton or a really heavy wool or something to that effect And so even though the silhouette and the outline or some of the details are still very similar in the rugged environment versus the refined You've got these more rugged elements along with him being injected in the rugged environment itself that provides that contrast principle And that's what to me makes him look even more powerful than some of the guys who are completely dressed down And I think that's one of the reasons why Historically officers had that balance of being refined and being set apart Because they are in this environment, but they're not defined by it like the regular foot soldiers are does that make sense? Yeah, and so you use though those social principles along with the natural principles as a way to create an aesthetic that Communicate so much presence and so much power that in this kind of environment. It doesn't work Right. Okay. Cool. Who's next awesome stuff guys. It's all the time we have Good stuff for you