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Published on Jul 3, 2013
This is the first of a 6-part series of brief videos. No audio accompanies this video. The materials covered in this video cover the importance of personalization when sending any correspondence to potential survey respondents.
Video materials adapted from Dillman DA, Smyth JD, Christian LM. Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method. John Wiley & Sons, Inc; 2009.
with permission from Dr. Don A. Dillman, Department of Sociology, Washington State University