Loading...

We, on Death Row / (in English with Italian subtitles)

6,188 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Apr 18, 2011

Toscani and Benetton say the international "We On Death Row" campaign was aimed at drawing attention to the controversy
surrounding the use of capital punishment in the U.S., where support for the death penalty is nearly as universal as opposition to it is in Toscani's native Italy.

The campaign featured close-up portraits of convicted killers. The photos are stamped with the words "Sentenced to Death" or "We, on Death Row" along with the small green Benetton logo.

The campaign stirred up a storm of controversy: the state of Missouri sued Toscani and Benetton for misrepresenting hemselves
while interviewing four death row inmates in that state. Protests from uneasy consumers and from the families of the inmates' victims prompted retailing giant Sears, Roebuck & Co., to unceremoniously drop the profitable Benetton line.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...