 That's the Bronx bubble, man. That's the one that the Yankees made famous. The late great George Steinbrenner wouldn't let his team take the field without a Yankee starter jacket. And then also too, how can you go wrong with the gray? If you find pictures of Joe Tory, he was rocking the gray Yankee's jacket. Starter has been a part of all American major sports and it's part of the fabric of making fandom fashionable. It wasn't before the brand, so we're just continuing the legacy.