 George Bruno with the 21 report. We're at the 21 convention the final event of the decade, and I'm having a conversation with Anthony dream Johnson our president welcome. Hey George glad to be here. Yeah, the show big fan. Great. Thank you Well, here we are again at the end of another event. Yeah your thoughts Wild I mean it's been a wild soon amazing decade in the decade now last event last interview actually the report This whole year has been wild for a variety of reasons even off the bat doing three events is a rare for us Last time we did that was 2012. We did Australia London and Texas Austin Austin, Texas So that was seven years ago now. Mm-hmm, and that was tough back then. Yes But the company as tough as that was especially doing, you know three continents like that The company was a lot smaller than yeah, that's not the case anymore So it's a lot more complexity with the company and ongoing basis and then doing three events like this was a big deal One of them of course is new the Patriarch Edition earlier this year in the spring We finished strong, you know Poland's kick-ass and then this event was supposedly what I hear the best ever Yeah, it's hard for me to judge that they're all um, I view them as like my children, you know Yeah, so it's like how do you want more better than the other? but Yeah, it's an evolution to keep you maturing getting more advanced this event was his top quality start to finish and It's amazing, and I heard this from so many guys guys. I really trust you that I've seen a lot of events Yeah, not just one or two but like six seven eight. Yeah like that I feel out of all the ones that I've been to it was the best one yet. Yeah, and the crowd The attendees were amazing. Yeah, I think we had the best speakers the best attendees the best venue Poland was a little bit better venue, but I mean, I don't know even that's even that knows Comparable both the both of all the venues you see were amazing. They're at Poland and Orlando. Yeah Yeah, it's just a really good vibe really good flow and good energy good ideas good content good speakers the speeches are all kick-ass Yeah, and it was a not just kick-ass but like next level Guys, there's one after another coming in is you know raising the roof like the roof on fire. Yeah, speak. Yeah, it was amazing Yeah, you know the attendees it was interesting, you know, hi, what is your name? Where are you from, California? state of Washington Seattle Reno, I'm like, what's with all the West Coast? Yeah, Colorado Yeah, we pulled in a lot from the West Coast and International to those guys from England Canada who knows yeah, a lot of guys in that and we had a a television documentary team From where the Netherlands? Yeah, I think they work for the basically the PBS of them the Netherlands Yeah, so with the New York Times come out to those nice Yes, big fan had a couple other independent press people come out and it was interesting Yeah, it was very interesting and everything this one, you know flowed really smoothly. Yeah, and Behind the scenes, you know in front of the scenes or whatever you call it So it was it was awesome. It was so positive like you talk about hope optimism positivity. Yeah, that was this event Yeah, I wasn't like thinking that on a day-to-day basis leading up to it But that's exactly how it turned out. Yeah, that's how it should yeah, I noticed there was a lot of What I call sanity during this event clarity and sanity, right? Yeah, I always like to say like my channel is the home of sanity clarity and reason yeah, and I felt that that ruled During this event. I did yeah for four straight days Yeah, it was it was intense man. Yeah, and it was good to see that and I think everyone felt that that's exactly the kind of Feedback I've heard from the attendees. Yeah speakers the volunteers the staff And we're still at the end of it now. I mean, there's the party going on right now the farewell party the ambassador speaker party Yeah, what an amazing year. It's just I'm gonna take time to process it fully. Yeah event in the whole year. Yeah, but Holy fuck. Yeah. Yeah, the room was packed. Yeah, I mean if I if I Because I only got a chance to sit in on a few of the speeches and what I would go into the room There was not an abundance of chairs available. I mean it was just you know Every seat was filled. Yeah 2019. We had more attendees Overall than ever between the three events. Yeah, this 2019 Florida event the final of the year was the second biggest We've ever had who's a pretty fucking solid. Mm-hmm, and I think next year. They'll be even bigger Yeah, they pretty much they keep attendance one way or another keeps ramping up year to year Yeah, especially in the recent years. Mm-hmm, and that's this awesome. Yeah, our event can scale You know pretty well eventually we need to change things if it's too big But for now, we're still like, you know, 100 to 200 in some range. Yeah, and those events are super high quality They're exactly how I want them not only in the quality, but the the personal touch you get talking to everybody Not everybody kind of the intimacy you have. Yeah, three four days at a time even five We had the most these attendees on Wednesday night So Wednesday Thursday Friday Saturday Sunday, right even tomorrow the speakers and you know also all them You know a private meeting. Mm-hmm, so it's it's like a fucking summit. It's like a retreat, you know It is it is the dream summit and call it. Yeah, absolutely. Welcome to dream world. Yeah, right. Yeah I've worked that well and the Staff and volunteers you had a nice full staff. Yeah. Yeah, it was good things. I'm really good Yeah, every lovely little good speakers staff volunteers attendees Yeah, that's that's probably the reason why people think it's you guys are saying it's so good because you see you saw us a Syncing or a sync synchronous. I don't say the fucking word but a syncing a synchronization. Basically, yes of the all these things working at the same time Yeah, and that's that makes you know, I'm a big fantasy of jobs Yeah, I really think he tried to do that and his work with Apple and all the things they made the products the computers all it's even software And with the convention for me, it's very much the same way people think it's like there's some random conference It's not it's really high quality. Nothing random about it. Yeah, I've heard this from speakers We had we hired a you know the sheriff's department to cover the security event He was saying that he's been to hundreds of conferences. Yes, either at them or working. Yes protecting them Is like this is easily, you know one of if not the best conference that I've been to in terms of how it's run Yeah, and that's another thing that differentiates the 21 convention from any other event in the world for men We run it that tight of a ship. Yeah, and that's either a speaker looking at it Like wow, this is really good or even like a sheriff's deputy. He's just like, you know working the job And I love that I love making everything that we do the best that we can period Yeah interviews reports videography foot photography lighting, you know speakers content ideas all of it to the max every fucking time And you're part of that too. This show is awesome. Yeah the With Tony Bruno working kind of like as a expediter a speaker liaison, whatever you want to call it Yeah, he was like clockwork. Oh, yeah, yeah, Tony's on a man the Bruno Is great. He was he was telling me he was texting me. You got to get here. You got to get there He and he was on it. I like to say a double the Bruno double the fun. Ah, there we go. Yeah Security was amazing Security was amazing. It was well thought out. It was strategic. It was well planned for more controversial figures. Yeah, and You know Malania was the first to find Malania was the first speaker We had that had a history a long history of a pretty extensive one of real threats Violence yes, yes protesters. So that was we had none of those problems And I think it's in part because of the way we handled that also because he was a recent addition But I think we handled it pretty well Yeah, the words that I that I had heard secondhand right out of his mouth was I have never felt so safe Yeah, we run the greatest and safest of safest event in the history of the Manifest here I believe it and what February this year. Yep. Yeah, absolutely and it's proven to be true. Yeah, absolutely Yeah, happy. I mean a lot of the attendees carry guns firearms speakers. Yeah, that's awesome. I love it Yeah, I love and speakers carry. I'm like fuck. Yeah exotop a plus speaker. Yeah. Yeah bonus points, of course Yeah, of course and Tony too. Yeah, I guess we're great. Absolutely. Absolutely I Technically I loved everything that was happening this year. It was good. The lighting was good You had the big monitor up there for the PowerPoint presentations. That was great. Audio was fantastic Yeah, they got really complex today, too. The red man group. We had 10 guys on the same time. Yes I saw that. Yeah, we had eight before that in the first episode, which is a lot Yeah, usually we do six or seven. Yeah, and then last minute I was like, all right I was swept through a fucking nine. He's like, all right. I'm like, let's do 10. Yeah. He's all right Yeah, and they figured it out. They had just enough microphones for it. Yeah That was an awesome panel. That was easily one of the best red man groups we've ever filmed. That that red man group with Donovan was Incredible You're on the Donovan or Hunter? I was on the Hunter the second one. Yeah Yeah, and I watched the Donovan group. Yeah, and he was on point. Yep I told him Pat Campbell would be proud. Totally. He's cracking up. Totally. Yep, and I read it was really interesting I felt like his He had such a wide range of questions and a lot a lot of times people would be concerned that I Had heard in the past concerns about getting political. Yeah, and One of his questions was well, we have a nice big election coming up in 2020 and he got political Yeah, and it was he moderated that topic so well. Yeah I think the issue of politics is it's easy to get carried away with politics as an issue for men and the man's fear Yeah, there's a lot of relevancy politics. I think is a is a masculine issue. Yes, it is You know men create governments to protect their families things like that They had Donovan did a really good job of it The questions were intelligent relevant and precise and that's how it should be handled We shouldn't dictate to guys, you know if they're part of the man's fear and what we do right what they believe is stupid Right, but like DDJ said DDJ put it perfectly from the red man group. You know the web show we do obviously Feminists have been politically active and typically very hostile towards men and fathers for a long long time Yes, you can't not be political in response to that. You're just it's absurd, right? It's it's not just absurd. It's delusional. You can't act like it doesn't exist. Yeah, it has to be addressed It's an issue is allegedly exactly and it's an issue of politics, you know Whether it's you know family law or larger-scale stuff like elections and stuff That's the issue that affects all men and fathers. Yes Whether you like it or not and no matter how much you want to you know ignore it or pretend it doesn't it does Period and you've been through that a lot of speakers have yeah, absolutely What are your hopes for 2020 now that we Kicked off a whole decade. It's the final event Two thumbs up for this event. Yeah, now we're approaching 2020. Why is 2020 a significant year? 2020 is gonna be massive for like a thousand different reasons I mean 2016 was a big year for my company as well as the country, right? Obviously with Trump in the election All that that was pretty big surprise. I think almost everyone. Yes 2020 I mean, I won't be surprised if Trump wins. I'm gonna obviously vote for him a huge fan Yeah, I think he's gonna kill in a landslide but the the tension leading up to that I'm sure it'll be huge equal equal to the probably the landslide he gets out of that assuming it does and I think well As far as the man is fair in 2020, I mean, yeah, I mean for example, you know I realized recently that the 21 convention we're doing in Florida next year is the 21st 21 convention And that's on top of starting doing the second Patriarch Edition You know second time doing the first ever women's convention the 22 convention make them great again Yeah on top of doing Poland again, that'll be our fifth European convention And then obviously at the end of the year, we're gonna cap it out with the 21 convention 21st edition. Yeah So that's a big fucking deal. That's three and a half You know the 22 convention and the patriarch will be combined. Yeah into the same venue and weekend but separate events But even so it's three and a half, you know four events. Yeah, and that's that's more than I've ever done Let's ever done is obviously three So that's a big deal. That's a challenge for me not to start the company But for me personally and that's gonna make me step up to the plate get stronger grows a stronger grows a man And be the best man that I can be the best entrepreneur the best man The best friend that I can be and the best speaker and all the associated responsibilities I have which is I've similar vocal hats for being entrepreneur and I have a lot of hats Just like you do at the event your speaker your interviewer you do your speaker ambassador Yeah, you have like a bunch of hats. Yeah, and you've been here for this could just a couple years now. Yeah since 2017 Yeah, that was the 10th anniversary time flies. Yep. That's right. That's right. Yep So it seemed like when we did patriarch I Blanked and then we were in Poland. I know right Poland went I blinked and then we were here Next year for events. Yep. Wow, I'm excited. I'm really excited. I mean all the events are each one is unique and has its own distinct special Attribute or element going on for us. Poland is Poland. It's your only European event Poland's an amazing country in its own, right? Mm-hmm, and we're building up basically momentum in that country in that part of the world again Like we used to have back in the 2010 and 2012 we did European events But really combined starting the 22 convention is, you know, amazing every woman I've showed that to is fascinated with it Mm-hmm the web page the idea of the concept make them a great again. Hi They're done. My thoughts are is that it is going to be a Publicity gem because it's so different. It's so newsworthy. Yeah, so It's gonna be awesome. Yeah. Yeah, it's for me It's a lot of fun and that it's gonna like trigger people. I don't like yeah upset them But I also know it's gonna educate and help people I do like sure and that's like the majority of them the vast majority of Americans right and people with right is Santa any any degree of sanity and clarity If you're a woman you should act like a woman and learn how to be feminine if you're a man You should act like a man and learn to be masculine. Mm-hmm. We're doing that at the highest level in the world For any, you know specific educational elements and conferences and stuff So popping that off it's gonna be just fantastic and combining it with a you know Rebuilding of a new Western patriarchy that we're now the second edition of at this point. Yeah Well, yeah, that's my life on a daily basis is putting these organizing these things talking to speakers, you know, planning these things Unblessed I You know, I fell at 17 years old. I just kind of fell into this. Yeah, I've been doing it ever since and I Don't know how to stop. So I just keep fucking going. Yeah Yeah, I love and I'm guys like you and sock egging me on like yeah fucking go just keep going Just keep going absolutely. Yeah, or foot on the gas pedal the same. Yeah, yeah Yeah, and I love you know, you're the agent it's a keynote of 22 calm But you use very close to that. Yeah, you have a large female audience Yes, I think you have a lot of good things to say every young woman. Yes, and they need to listen to you I have a lot of female followers. Yeah, a lot of female followers, and I think they I think they appreciate our message they do as I have introduced them to the players and No pun intended Yeah, like damn George. Yeah, right throwing the sharks. Yeah, exactly. I mean my thoughts are everyone knows it's almost like I remember when little toys and prizes would be in cereal boxes and and you know they would say collect the whole set and it's almost as if each each guy is a little like a celebrity and has his own little kingdom. Yeah, and My followers all know who each person is it's kind of funny how they Yeah, they they know it like like a like a baseball team. Yeah, exactly. That's like a basic a team It is a team. Yeah, but a big sports team. Yeah Gosh, maybe 2020 we should come up with like a deck of Like trading cards. Yeah with like a picture and on the back are like the stats or something like that And each attendee gets like this deck of cards or something so many speeches and stuff like yeah Yeah, that's interesting batting average or like You know much count. No, but I'm super excited for it I mean thinking on 2020 it's as an overall year for the company. Yeah country and everything going on Yeah with men and women election politics man's here and the feminism isn't that yes It's I mean, I think it's a you know metaphorical bomb that to go off right and we're in the middle of it in a lot of ways Yeah, so we'll see what happens. We're we're riding the wave. That's what we are, you know In one sense. We're riding a wave in another sense. We're creating a wave. That's right as well Yeah, and that I think that power goes in both directions. Yeah, you know Absolutely, you haven't socrates at 22 cons in the awesome, too. Yes. He's a new father of young daughter Yes, I think oh, that's what I was to say too about socrates. I'll send it to you if you haven't seen it He gave a talk and as I mean I was thinking about it. He gave a talk in 2012 Austin, Texas the 21 convention we had in Texas and It was called the relationship talk the relationship talk your father never gave you and I think you should do something That for the woman the relationship talk your father never gave you. Yeah, as a woman. Yeah, young woman Yeah, there's something similar to that. Yeah, I think Your younger fans that are women are probably look up or something like that. Yeah, so look forward to it I will consider that that would be that would be pretty awesome. Yeah. Well. We had a wide range of speakers. I mean sock spoke on He did have a Segment on how to change a diaper. Yeah, now that was groundbreaking But powerful because it's hard to be in a man. Yeah, like a military bag for two. Yeah, like a go bad Yeah, it's funny. Yeah, yeah like a little emery kind of pouch for us. That was interesting. Yeah, yeah, and I thought that was actually He gave some he what he did was he established himself as a go-to guy as our attendees Move on in life Get married have children The first time they have an issue with their children, I know they're gonna call sock They probably will. Yeah, his popularity is gonna grow like really grow. Yeah as these guys get married and become fathers I've seen that I think and he's been speaking at a convention since 2011. Yeah, I've seen that for eight years now That is the case. Yeah, and I'll probably be that guy too in some sense I'm sure you upper sock sure Tanner or somebody. Yeah, so I have a nephew now Little being a little baby. I saw the pictures. Yeah, and that was a real gut check a reality check in a very positive sense. Yeah, like It's a little scary. Yeah, it's such a small fragile human being absolutely my blood. Absolutely and Yeah, I can see coming you and you and soccer call in a couple years. Yeah, right? I'm looking forward to it Right, that'd be a good call. Yeah little tense, but good. You have used a phrase this year That you haven't used in previous years and and that was What like you would say like men fathers and sons or what's the three Men boys and fathers men boys and fathers. Yeah, that to me is the man's fear That really is what the man's fear is about men boys and fathers. When did you start saying that? Not long ago. I think a few Maybe a few months ago about yeah And so what that that came to me because I was thinking about in Poland. I did a talk on a keynote Yes, the event it was called the man's fear. Yes, I'm on YouTube pretty soon. Yes And I basically gave the first as far as I know the first ever Presentation professional overview of what the man's fear the fuck it is. Yeah, other than this, you know This filth and trash on Wikipedia. They put out. Yes So I gave it my best effort to describe what it was. Yeah, the players involved the communities Then the issues things like that and I I started thinking about what it is and I'm like, yeah It's a community. It's a positive movement for men boys and fathers Mm-hmm, and it should be dedicated to the positive future of men boys and fathers Which is zero hostility to women and girls. I mean, that's nuts But men need that we don't have that right now, right and the man's fear is the first ever And I call it an emerging movement too. It's still in the process of being built That's doing that. Mm-hmm. It's it's it's like Jack Donovan talks about, you know, men organizing for their own interests And we don't do that enough. Mm-hmm. I think the man's fear is that for the first time ever in probably Recent world history there or ever. Yeah, we've never done that. It's You know movements are typically women do this, right? Obviously with feminism and stuff And I think it disastrously and it's that disastrous your reckless and irresponsible way and even malicious in some cases But men have never done that at best. It's like a civil rights kind of thing That's not specific to being a man or a boy or a father or something like that Men are not and there's reasons for this. I think you know in biology and evolution. Yes We're not typically primed to group together like that, but we should We're a specific class of human being we're half the fucking human race Mm-hmm, and there's you know, Ben boys and fathers to think is the the easiest I think that's why you like it, you know, you hear that you're like that makes a lot of sense It really does because it describes the you know It's a very easy way to articulate half of the human race that by the way matters a hundred percent Whether or not, you know, you respect it appreciate it. It does period It was a pivot and it was significant coming out of your mouth. Thank you very significant Yeah, and it represented a change and a Notch of growth. Thanks. Absolutely Yeah, I started this company and you know working in the Mansphere as an event builder and such at 17 Yeah, so and back then it was mostly about pickup. I mean fundamentally it was like self-improvement for young men Right pick up was the main outlet of that. Yeah, it's a little bit of health and fitness and style It's actually style back the first conference. I like a style talk. Believe it or not tenor will be proud Cool. It was not too bad for the time. Yeah, the air it was in the Mansphere But yeah, it's evolved over time and I've evolved with the event and you tend to use in the speakers So to see it mature in advance is it's you know, it's fucking awesome Yeah, I'm proud of it and happy to see it period on the externally outside of myself Say that three freight that three part phrase. It's men boys Men boys and fathers. Yeah, I see the Mansphere as an emerging movement for the positive future and For the men boys and fathers And it's also an emerging movement, you know, the first ever for men boys and fathers organizing together for their own interest Yeah, primarily men and fathers obviously, but yeah, you know warren ferrell is talking to you recently on the phone He almost came to speak at the event. There's a super tight timing. This was like two weeks ago or something. Yes, and I don't know who he is dr. Warren ferrell. Yeah, I And then in like the men's rights awaying that a man's fair is a legend This guy's been around since like the early 80s probably or something like that you know doing work in this field and He has a number of books on these issues for especially for the crisis I think he has a book recently called the boy crisis if I'm not mistaken on the title. It's a really thick book, too I had heard about that. Yeah. Okay. All right. So that's him. He does really good work on, you know Real statistical issues that men and boys and fathers face. Yeah in America specifically Yeah, and the kind of guy who's gonna break down the numbers and then articulate it in a really good way Yeah, and he's older too. I think he's He's even like 70s one or something like that. Mm-hmm. It's pretty advanced age for our community Are we gonna get him here? You think I think so. Yeah, he's interested in speaking. Yeah, be great. Definitely Maybe patriarch, maybe yeah, the name the name was a little bit I was like, oh fuck like I don't know if I can even say that but literally that's I interpreted it Yeah, the name is very polarizing obviously, but we talked about it through email and he's gonna consider it but the main event I think he will speak up and He's spoken in a previously other conferences and stuff. Yeah, and he'd be a great fit here You know, I'm not gonna agree with everything he says or the foundations of what he does Well the foundations I probably will right but the way he the work. He's doing is fantastic He's actually making real progress. I think he's gonna win. He's gonna get it I think he's creating what it's called the he's working on for like 11 years now the White House Council on like men and boys Which you know, he said he almost got through the Obama administration But the last minute they asked it, you know the surprise Yeah, but the Trump administration through Pence and them or they're taking it seriously Yeah, they're gonna love it and this country needs that men and boys. That's just the first step I mean, that's not that's a huge win. Yeah, no doubt. Yeah, but even something like that That's just one step in the right direction. Yeah men and boys and fathers have been treated like shit in this country for fuck No, it's how long right that's got to stop. I had to mention this when I you know, everyone mentions Wikipedia Talking about the man a sphere and just out of curiosity. I looked it up. Yeah, I Didn't wreck it Nothing that we are doing Resembles anything that was mentioned in that Wikipedia entry. Yep That's what I told him to go fuck themselves or whatever in the press release. I don't know anyone I mean, I know everyone in this organization. I don't know any alt-right people here. I don't know any misogynist Yeah, I don't know any white supremacists. I don't know Like like what are they talking about? It's got nothing to do What we are doing. Yeah, they're delusional I mean, these people are not in any way interested in the truth. They don't care They're biased to the point of absurdity. Yeah, and then they write this delusional crap. Yeah, it's an effective way to do They're slandering us basically. Yeah, and then, you know moderates and people who are not familiar with what we do They see that and like, oh, holy shit. Yeah, I'm moving from misogynist Right. No, right people who hate us because they don't they don't agree with us, right? They can't handle that because right and children. Yeah, they're children in adult bodies And they turn out as his assholes. Yeah, so it's a hundred percent untrue. That's a hundred percent bullshit. Yeah, yeah Absolutely. Yeah, so that's why when I made that my first press release is you know, president of the Mansphere I addressed that immediately in the press release because it's like numb. I mean, it's Wikipedia, but it's Wikipedia Wikipedia at least up to now has like a status For trying to be unbiased and it's like this is you know like encyclopedia for the web Yeah, and then they have this dirt, you know dirt bag trash on their article for the Mansphere That's just nonsense. They cherry-pick stuff, you know, it's the internet It's got millions of men involved in the Mansphere over 25 years You know, of course, you can cherry-pick fucking anything and drop some story So wow, and then of course feminism, you know, it's like this glaringly positive article, which is bullshit. Mm-hmm. What else does no? Yeah, exactly. Wow Making men boys and fathers great again a conversation with Anthony dream Johnson Thank you, sir. Thank you, George. What was your experience so far with the 21 convention? Oh I was dead. I was dead professional all across the board really good energy with a lot of people and I just like this is very positive Positive direction this George. This is a this has been a first-class event. It's fantastic. You guys run a really tight ship I've been to a lot of conventions over the course of my business career And I can tell when things are well run and when things aren't and this is a very well run operation It's pretty incredible to see where Anthony's brought it especially from last year Which is my first year here and to see the upgrades he's made. It's been incredible I've got my notebook and with every speaker. I've written down about two or three lines under each of the speakers of just Just the key prime stuff that that's good. That's great. It's very surreal Yeah, I'm really enjoying it. I'm happy to live in such an era Where is such a thing like this is possible? I have never seen a group of guys like this a group of 200 men were focused squared away Working on their values just never met a bigger group of wonderful guys It's kind of neat because I've been to a fair amount of conventions in my day But you never see one where the guys like here you can see Ed Latimore talking to Tanner about boxing Yeah, you just sit down and then you tell your boxing experiences everybody's kind of pinging off each other Yeah, it has been fantastic And it's been four days of guys all on the same page working the same direction fascinating meaning some of the people Hearing their stories. Yeah, you got people traveling from other parts of the world to come here just to see yeah some of the speakers Yeah, the thing is impressed me. Everybody here is very serious. Yeah, they're taking it. You know close to their heart What a great convention. Thanks George