 और यह लिएं जाह। तरॉब आप कनागीеперь तरावने नहीं तो आप नहीं जापवसग लुखऊशन क्ई नहीं। तो आप नहीं देखननगना के भी आफ सार्चुगمرि नहीं बचद कहीं लिएं। � towards different types which are available हम 1 ब वान न कम तमामट ताइप्स of जों को छृकें को टिसक्स करते हैं और दैन फिर उसके लिक सट्डवान्तजेः हैं और उसकी कुछ क्चाम पूल्ग को भी टिक्स करते हैं सब से पहले जैसट ताइप टूर को हम उरे लकेशन को डिसकस करने लगे है, वो है आएीस्सौलेतिट � Store के हववलेसे शवार प्रस ढईप यह्तिथ शतर्स आएीसोलेतिट श्तर्स क्या है है, इसको भी हम दीूटेल से डिसकस करते है in general those stores which are located in some isolated locations, they are called isolated stores. In the same way we have, the second type of locations are planned shopping centres. Normally if we try to explain it to the planes of the example of Pakistan, so planned shopping centres are, let's say if we talk, Emporium mall, Lahore, Lucky 1, Karachi, Centaurus, इस्नामाबाज तो ये प्लन्ड शोपिंक सेंटर है तो हमारी क्या ताईप अप लुकेशन जो है तो आईसोलेटिट ती पहले तो यहाभर क्या वो गुई प्लन्ड शोपिंक सेंटर है जिस तरीके से आप ने अगर अबजर्फ किया हो तो आपर स्तार आप आपर स्तार अब मुझरिते है यहाध काईसिस कहम प्लाज़ाट की हम पब पकिस्टान की अपनी मूच्नाम आप बाज़े मेडर यहाद से दुवान और सेंटर अपनी और मुच्नाम उसी लुकेशन की ख़ाड of वहें तो हमारी पास शील ताईप है यह जोके अन पलान्ड बिसनिस लिस्ट्रिक की है यस थरा के नोमैलिए अन पलान्ट बिसनिस लिस्ट्रिक के स� north of the un planned business center of un planned business district की यह तो निस लिकनी भी लिकनी। यह ताीप अप लुकेशन है यह थो के यह यह टर्पेsyi तुवकर स्वार, पर्तिकलर मक्ट जो के अवको स्वार के सेन्तर नहीं है, लेकिं स्वीत की उपर येसला सरा गर मा ला म्रोड के। पला से बात करेे, जोंा स्वो आन प्लान्ट बसंसिर्टिचर्क है. तो इस वन अप दी तो बज़ सारी ताइफस है, अम असको दिसकस करते हैं कुएक्लि, लेकिन अन पलैनट विसन्च्ट्रिक दीज दोमली नाद पलःन, देआ नाद लाईक पलान प्राण च्रोप्फिंक स्यंटरस, आप दे आर नोमिली अद दे में स्टीट, रोद, आईवेस जोके आमारे पास लुकेशिन अवेलिबल होती है तो तीन तरहां की लुकेशिन समने दिसकस की है सब से पहले मैं दिसकस करने लगा हूँ अईसोलेटिट श्टोर्स की लुकेशिन के हैवाले से तो अईसोलेटिट श्टोरं के लुकेशिन निसा में दे बताया गय यह वो ताइप लुकेशिन हैग जहांपर जो श्टीट है वो आइसोलेसिन के मेंद, किसे इसोलेटिट लुकेशिचन कि मछर अबतायै यस तेरीके से, आगर हम बाद करते है, अगर लेई इंप्रु की दीए आपको यस तेरीके से गर आब लिम्तियाज कराचि के स्थोर की बाण करे यस पर नोमally दे है, इसो लेटिट स्थोरस अवेलेबल यस तना, आगर रहम रहम रह� meow कोसको की बाद करे, वाल्माद की बाद करे, सो नोमली देर अपरेटे लिएं तो अईसोलेटिट स्टोर्स की तरा की लुकेशन की अपर, क्या क्या द्वान्तेच यहें? नोमली अईसोलेटिट स्टोर की के केंशिस के लिएंदर, because you are all alone in that particular building, premises, अब जो मरजी करना चाते है, जिस तरा की मरजी फिसलिलिती जाते है, you can adjust, you can adapt accordingly, पाकिँ यहे यहे ली एवेरिभाल ग़ोग कोस जो कस्टमर है, वो आपका ही कस्टमर है, आपके लिए जी आईा है, अब आपका ही कस्टमर है, आपके लिए ही आईा है, so वहांपर पाकिँ की एजीनेस नोमली आईसो रेडी लोकेशन केंद, that is one of the main advantages. अगर आम दिसदवांटेजिस की वात करें, then of course difficulty is attracting customer. कस्टमर यहे सोच रहा होता है, that if I go to a mall and go there and get multiple solutions, I can do shopping, I can do grocery, I can buy clothes, I can do shed trimming, I can do that too. So all those solutions I get in a mall, but not in any isolated store location. So of course it gives less attraction to the customers. So difficulty in attracting customer is always a point. Travel distance is a very important point. So if you are travelling in a mall, then you have to travel in a mall, you have to travel in a mall, you have to travel in a mall, you have to travel in a mall, travel distance is a very important point. As a disadvantage, normally isolated stores, because there are single stores, they operate on single locations, so they operate on a distance location. So with respect to the transportation, it is always a challenge. Then you don't get lack of variety of customers. You don't get a lot of customers, different variety of customers, it is one of the disadvantage. Advertisement cost, advertising cost is very high. Because in the mall concept, or in the business center concept, the cost of advertisement is shared. In this case, you have to incur all costs for you at your own. Then no cost sharing, as I told you before, no one shares costs with you, mostly it is rental cost, mostly it is maintenance cost, mostly it is the cost of structure, so here it is the cost of security, so here it is considered as disadvantage. Then restrictive zoning laws, is one of the disadvantages, let's say if you want to open an isolated store in cantonment, of course you will face challenges in getting approvals and everything. So one of the disadvantages, is when we talk about a particular zone, a particular area, about different laws. Let's discuss an example of this. Isolated stores, large-format stores, normally Walmart, Costco, Metro, these are normally examples of this. And in the convenience store model, if we talk about it, then K-star, or K-mart, 7-eleven, these are some examples of it, or utility stores, because in the perspective of Pakistan, we talk about the examples of isolated stores. After that, we talk about other types of locations, unplanned business centers, unplanned business districts, normally there are four types of unplanned business districts, the first is central business district, let's discuss an example quickly. Normally, this is the type of business district, of course unplanned, but where mainly offices are available. So in Lahore, the area of Gulberg, is considered to be the central business district, or the market of liberty, or any market of Gulberg, that would be central business district. So unplanned normally, unplanned stores, unplanned business districts are there, but of course, C-B-D, central business districts, they are normally located at the center of the city, they are located at the center of the city. Similarly, secondary business district, which of course, is not the main location, but they are next to main locations, and normally, this is connectivity to the highways, or connectivity to the two main locations, two main roads, two main streets, where normally secondary business district is, on top of this kind of location. Third type of location, is of neighborhood stores, like in a particular society, let's say DHA, on top of the location of DHA, neighborhood district, business district, will be considered. And then, string district, all these kinds of unplanned business districts, which are not in the main area, but they are actually the suburbs of that particular area. There are strings, wings of that particular business area. So, our unplanned business districts, there are four options, which are possible. One example, if I give here, let's say central business district, if we talk about Gulberg, this would be like Gulberg, which will help you, if you choose the location of the store, unplanned, but still you are in the central business district part. Third type of location, which was the planned shopping centers. Now, what are planned shopping centers? Which are properly organized shopping centers. In Pakistan, in the last 4-5 years, they have quickly emerged, like in the same way, we will talk about malls, packages malls, centaurs, lucky ones, and in this way, there are many malls, shopping malls and shopping centers, which have emerged. All these shopping centers are called planned shopping centers. And for planned shopping centers, of course, there are a lot of advantages and there are some disadvantages also. So, let me quickly discuss which are the advantages. First of all, you have the major advantage, that is, well-rounded assortment, because in shopping centers, you can find everything and anything. So, you have a good type of assortment, every type of assortment is present. Strong suburban population is present, one-stop solution is present, everything under one-roof concept is present. Cost-sharing is possible very easily. And because this is for shopping centers, then transportation access is very high. Your walk-in customer, who is talking about pedestrian traffic, is very easily available, is present on such stores. And normally, when you visit, you can evaluate that is the real picture. Disadvantages, there are a lot of disadvantages. The major disadvantages are, cost is one of the factors. Where the cost of the shopping center, the per-scare fit cost is too high. I am talking about this main point. So, flexibility is very limited. You have to do a lot of adaptability. You have to be within the rules of the shopping center. Similarly, there are restrictions in promotions and offerings, your environment. You can evaluate from every aspect. So, planned shopping centers normally, they carry more solid advantages as compared to the rest of the types of location. Quickly, I am keeping some examples in front of you. As per the rose wallet field, you can see, it is a good mall available. And this mall, there is a kind of organized or planned business district. Similarly, for example, festival walk, Hong Kong mall, mega mall. When I am showing you these malls, you can easily view packages mall, or Emporia mall, or Lucky One mall. There are similar business solutions. Similarly, there is a Cocoa Walk example. Lifestyle center, business center is one of the good examples if we share about planned business districts. So, we have discussed three different types of location identifiers. And now the retailer has to decide which type of location it carries forward to run its particular store or to open it.