 Hell yeah, what's up guys this curse pike my friends call me big C back in action today I want to talk to you about a topic that is all over YouTube and here it is People are quitting YouTube and they're quitting in droves and I'm not talking about Small youtubers or medium-sized youtubers like myself or maybe even yourself. I don't know but I mean we're talking big AAA youtubers that have been doing this for years and they have millions and millions and millions of subscribers and They're dropping out. They're turning their channels off They're quitting or they're going into like a holding pattern where maybe they just upload like a basic V-log every once in a while But they're not doing it and they're not doing it passionately like they did before So the heartbeat moments that I'm gonna cover I'm gonna cover two videos one by Creek. They're call me Creek Yeah, that's it Creek craft And the other ones by Rick veto. I don't follow Roblox, so I don't exactly know his name But what he says is very interesting. So we're gonna cover both those videos I'm gonna show you some heartbeat moments from both of them and more importantly, you're gonna in my opinion You're gonna get a takeaway and that's this if you look at YouTube as a job where you have to Schedule your posts and upload them and certain times and you got to have all of these things that have to be done on schedule You could run the risk of burnout You could run the risk of no longer enjoying it whereas some of people that do this because they love it and they're not stuck Schedules and timings and and all the minutiae that comes with running a YouTube channel and there's a lot believe me Well, they tend to keep going so keep that in the back of your mind. Let's go through the two videos I'm gonna start with the Roblox guy here Creek craft And then we'll go from there. All right, so the first guy is Creek craft and great video He's got nine point something million subscribers, but the way he starts this video is really really good It's got this cool start. Let me show you here You'll see here on the right side it says moments and it's got this nice slide show of big YouTubers that are either stepping down or in the process of stepping down or half step down Let me start with that and then we'll go from there. I'll make a full screen because it's that good Tom Scott meet Canyon Dan TDM captain sparkles Stampy just PewDiePie. I mean holy smokes So there he says it some of the original guys that you grew up with you may have grown up watching their videos and Minecraft or Roblox There's let's players whatever it is a lot of them are quitting and here we go Let's take a look at why I'm gonna go switch forward to about a minute 29 this video Listen captain sparkles the Minecraft youtuber I okay, so he covers some of the names that I do but here it is here at 318 This is the first big moment where it actually makes sense as to why some of these people are quitting watching them in high school They were teenagers, you know, they were like early 20s. Yep, and now they're dads. They have families Yep, they have like different priorities in life. They're not just making funny dumb Minecraft videos anymore So there it is part of it and and this is to be expected is people get old like a guy like me who makes videos in his 40s I'm a what's called a man child Sorry mom. Sorry dad. I wish I turned out differently, but a lot of people they grow old they have kids Etc. But here it is. There's some more to this like here it is when you're a kid Let's look let's move forward to this one He makes a very good point when you were a kid the majority if you ask a kid these days The majority of kids want to be a youtuber. They don't want to be an astronaut. They don't want to be a fireman They don't want to be a police officer if they want to be a youtuber here He is discussing that and then we'll go from there because a lot of kids actually I think in fact listen the majority of kids true was a study done and the majority of kids When asked what job they want to be whenever they grow up they say youtuber a content creator a streamer They don't say you know like police officer actress. They go they don't say anything like that They say youtuber, right? Right, and this is true. You either they ran a big study the other day Asking kids they want to be youtubers and sometimes It's while it's hard to make it as a youtuber and I've only partially made it as youtuber from being honest It's a lot of work. It's difficult and let him let's see him discuss that in my next heartbeat moment youtuber is very very very difficult and I promise this is all going to tie back in as to why you know, a lot of us are You know stepping back and then Retiring but you see a lot of people think that being a youtuber is just kind of like playing games all day You know, so there's another part when you just when you're young and you want to be a youtuber We often think hey, you know I just want to play video games all day And then you start doing YouTube and you realize there's so much more to it. There's thumbnail making there's video editing There's motion graphics. There's you know Making sure you're got the right computer specs and you've got the right equipment and setting it all up And when you're a small youtuber when you're starting out, you don't have a team You don't have like the tech guy and the graphic guy and the motion graphic guy. You're the guy. That's it You're the whole crew so when you think about what a small youtuber Especially a small youtuber that wants to grow into a big youtuber has to go through Very important to keep in mind that it is very difficult and there's way more work than you originally expected Let's go forward and check out another really cool moment here that I liked Here's a candid day in the life of a youtuber. He goes over what it takes Basically gonna hit on what I just said there, but in his own words. Let's listen to what he has to say Up until three years ago. I was doing everything myself recording videos editing videos everything making thumbnails everything was done by myself and My schedule was insane. Like I was literally hurting myself mentally and probably Physically too just because of the schedule that I had you know back in 2017 and 2018 I would literally wake up at like 9 a.m. Yep stream for a few hours in the morning Record and edit a new video immediately after eat lunch somewhere in there and Then after finishing a video, I would stream again for another couple hours so if you listen to what he just had to say there while You wake up you start streaming or whatever type of you know, whatever you do if you're a youtube video maker Or if you're a comedy maker you start writing and then you sketch it up You you you call your friends and you meet up and then you go film it and you do your first take And then you see what's good in the can and then you go back and you re-film second takes and then you edit it Or you do a rough edit and then you edit subspecial like it just there's so much work to it And first those are you that are wanting to get into YouTube? Maybe even want to make it into your career It's the best career. Don't get me wrong, but there's so much there that you maybe you just maybe more than you originally expect So keep that in the back your head. I'm gonna skip forward here to talk about His lifestyle here. He goes into what his day consists of a little more in-depth So I'll just skip forward to 749 and listen to this Five-hour sleep one day. I was I was about to go to bed. I just couldn't do it anymore. You know, I broke down I was crying. I was upset. It was just like I couldn't Physically do it anymore because I'm listening and now he's gonna talk about the grind And that's the thing about YouTube right about about the grind you have to Constantly be on the treadmill because the moment you step off the treadmill The YouTube algorithm and the audience will however you want to phrase it, right? You're at risk of being forgotten You're at risk of losing your relevance. You're at risk of fading away Right. So listen to that. So even once you make it and and you're watching this you may make it I mean you you got to stay busy. You got to stay on the grind and I Mean that's just something that you know a lot of people just don't expect So it's good to hear it from someone like him who has made it makes tons of money And he is not quitting by the way, which is great. Creecraft apparently he's still going but it's nice to hear from other people What they've gone through so there you go Those are the moments that I've selected of course you can go to h.ki and watch them all yourself You can skip through them as you see fit the ones that make sense. Click on them the ones that don't don't I'm just gonna go back to heartbeat here and then I'm gonna go over here on the left side I'm gonna go to my heartbeat and now I'm gonna show you the second video that really resonated with me And this one is here by Rick Beto. There's fewer moments So it's not gonna last as long but his is unique in so far as he has a theory as to why people Quit and don't quit and why he doesn't want to quit despite having lots of views and having a very you know Frenetic hectic life. So let's click on his stuff here again. I'm in my videos Okay, so I'm make gonna go through it here I'm gonna start off at the beginning. He talks about Tom Scott and Matt Pat big user big youtubers Pardon me leaving YouTube. Let's click on that for the past few weeks a bunch of big youtubers Tom Scott and Matt Pat In particular are quitting YouTube times. Those are big names and he's gonna use those as Basically some of the references. So when he talks about things, he's gonna try and keep that in the mind that these are some of the youtubers that he's Got in mind when he gives his suggestions. So watch this now We're gonna skip forward to 225 and he's gonna talk about the stress in the process stuff that was covered by Creek craft there as well. So let's just go ahead and click on this one process of what it's like and the stress that's involved with making YouTube videos now I Don't feel the stress because I make videos on things. I'm interested in right there So that is the big takeaway. I got he makes videos about things. He's interested He's not making videos because he's got a schedule and people have told him to and his boss wants him to make it Or he's making it on a topic that he knows might get a lot of searches, but doesn't really appeal to him he's doing it for him and Obviously, he's a little older. He's probably got he's probably got a fair bit of money And he probably had a fair bit of money going into YouTube. So he may not have had to go through that initial grind that you know the starving student might have to but Very important at least at some point you want to start making videos that you Want to make and that was the takeaway from that one Let's go forward a little bit here and he's gonna talk about why most people quit This is another very important takeaway or a very important heartbeat moment. Let's go Most of the people that make these videos have really specific upload schedules right on the nose So listen to that and and that's definitely worth writing down If you have a solid upload schedule that you can't Break from then it feels like a grind you're basically locking yourself into a job and While that might work at the beginning eventually you're gonna burn out from that I can tell you that because I have to make five of these videos a week for George at freedom And it feels like a grind. Sorry George. Just kidding sort of But jokes aside he he's he's right on the point there and he goes on to elaborate it here. Watch this It follows my channel knows I put videos out whenever whenever they're done I put them out if they're done at 9 45 in the morning I put it out if they're done at six o'clock at night. I put it out when I do live streams I do live streams on Thursdays on Fridays on Sundays on Saturdays sometimes at nights You hear that so at least at this point in his career And let's say maybe he you start off in the grind and you're doing it You know it like a soldier you're up and you're doing your thing and you go to bed And you go you repeat the next day Eventually at some point you can relax your schedule and just do it when you want to do it upload it when you want to upload it Don't worry about all those youtubers and all those big youtubers telling you you got to upload at 6 a 604 a.m. On a Thursday because that's the best time of the year or the month of the week to upload And if you don't do that, you don't know what you're doing forget all that stuff his advice resonates Let's keep going Becomes a job a job never becomes a job I might have missed the start of that heartbeat by a split second But don't let it become a job or if it is a job right now for you Take your foot off the pedal and go back to doing it while you love to do it think about that Jerry McGuire type Cnd where you you're not doing this for the money. Are you it's not just the money, you know Do it cuz you love it so there you go Don't let it become a job and then here let's see what he says about finding new topics And how does he personally keep going? How do you keep doing this? How do you find new topics? And I said I just think about things that I'm interested in whatever comes to mind Walking around and I was like, oh, that'd be something to make a good topic on or anything. I want to explore There you go. That's his that's his ideation process. I granted it may not have been what he started with at the beginning He was you know big into music and top Top music songs of the 70s and top rock songs like he had it structured But now it's less structured and it's more what he wants to do Maybe it's maybe he's gotten to the finish line or he's made it so to speak when you make it You make it and then once you make it you can start doing a hundred percent what you want to do And that's what's happened and remember the topic of this discussion is why people quit YouTube why all these big YouTube's are quitting and You know what if you got a good thing you don't always want to quit it If it's a thing and you make a money at it and you've lost the passion and the interest in it Maybe this is one way to get it back Let's go a little bit further the last little bit I want to talk about are the comments the views and how that stresses people up and his advice as to how to deal with them comments because that's another thing that people stress out about they get they put themselves they have self-imposed pressure on on releasing videos at certain times then they look at the comments they look at the views and They get incredibly stressed by that and I always say If somebody writes a negative comment, there we go them if somebody writes a positive comment, it's about them There you go So the last thing Comments stress a lot of people out and especially when you're starting out and you get like one comment on your video That comment means a lot right like somebody took the time to watch your video What did they have to say now constructive comments constructive? Comments are one thing, but we all get the negatives the trolls guys just ignore them You know what just like he said if they write something like that and they take the time out of their day To to take you on or say something awful about you it reflects more on them than it does you so try to keep that in the back Your head. I know it's not easy and especially in today's social media World where likes and views and engagement all this stuff is what kids talk about instead of you know Other things like they used to 20 years ago Try to keep that in perspective Consider Rick Beato's advice consider Creek crafts advice consider this all keep going on YouTube Don't turn it into a job. Don't quit if you don't want to let's do this. Thanks for watching