 so happy that you guys are super on time, super early. And today we have a very special cast because like I said, right? Like, I think when, when it comes to running businesses, it's never easy. However, if you can repeatedly actually make businesses successful again and again, it shows that there are certain formula behind it. All right. So the business coach and the business mentor or that actually, he personally mentored me in my own business as well. All right. His name is Jess. How many of you know who is Jess? If you know, can you cut Jess in the chat? All right. He has actually run, in fact, not right. I think seven big businesses in total, right? All these businesses have their own way of success and he is already like a multi-millionaire entrepreneur. But what truly amazed me is even until today, he is constantly looking out for new business model that can help anyone to get started. And he himself is also using this new business that he's going to share with you today. He's going to really help you to crack the code of exactly how can anyone get started because that student that he personally coached as well, right? His name is John. He had no experience whatsoever. And within just a few months, he already started making like four figure every single week, which I think is truly amazing. All right. So if you guys are ready to learn the secret behind how to actually create faceless income, okay? Great. Like you don't need to show camera to show your face in front of the camera because I know a lot of you are shy. A lot of you don't want your boss to know that you're moonlighting or whatsoever. So if you are curious to know how to do this faceless income, okay? If you are curious, can you type faceless in the chat? Okay. I'm very, very curious to learn as well. All right. So I can see Ben is here. Okay. Ben said that everybody know Jess faceless. All right. Fantastic. Now I'm going to spotlight Jess and hi, Jess. Thank you so much for making time for us today. Well, everybody knows Jess. Don't need to talk about anything with you. No, I think people are still like, they know who you are, but they might not understand a little bit more about your journey first. So before we get going into the faceless formula that you help your student to crack the code, right? I'm also very curious for yourself, right? When it comes to your own entrepreneurship journey, like it's definitely not an easy path. So can you share with us a little bit more about it and under what circumstances actually make you to want to start your own business first? You know, in school, I actually belongs to the top three. Yeah, top three in class, but you count from the bottom. Yeah. Hey, to be honest with you, by primary school and my secondary school is so bad until both are both then no longer exist in Singapore anymore. So this can tell you how academic, lousy or student I am. Okay. And I know from the start that if I am very lousy with my study, it's very hard for me to climb the corporate ladder. Yeah. Even like I got a poly diploma, even when I go to the army, they don't recognize my diploma. So they put me with all the what you call the talking thing, you know, all the speak direct one night. Then that's where I realized that no, it's hard for me to work in a company and then climb the ladder. So the only way I know that if I want to be successful is to do my own business. So that's why since young, I already know that no, I have to do my own business so that I can be successful. And since then, you know, I while working full time, I actually do part time business in the evening. Yeah. And that's how I slowly, slowly grow from there. Yeah. Okay. So as you guys can hear, it's definitely not an overnight success, right? For Jess, he was, he was actually working part time first while figuring out your way of running your own business. And once you see that part time business start to take off, that's when you kind of, I think you quit your job to make it full time. Is that correct? Yeah. That I tell you that is majority of how everyone started to be honest. All my success was to, you know, all are used to be working for someone else. They're only when the incomes, as if they are, the income they make on their own, as if they are salary. And that's where they will start to decide whether they want to continue working or not. And then they will quit their job from there on. Yeah. But majority of people all start from working full time on. Nobody starts freeway entrepreneurship 100% on their own. Okay. Okay. Am I freezing? Am I freezing or Jess freezing? I'm freezing. I was freezing, isn't it? Yeah. Yeah. Okay. Okay. Let me, let me make sure that my, my Wi-Fi is connected and all this. Okay. So, so just like what Jess is saying, right? Everybody also have this goal of, you know, wanting to have financial freedom. And that's why a lot of you guys hustle very hard. You go and learn many different things and implement. I think that's fantastic. So it's definitely a journey. You will definitely encounter difficulties along the journey, but don't give up because eventually when you are willing to pursue in this journey, you will be able to make it, right? But I just want to highlight on that. Just when you say you encounter difficulties, I tell you 99% you will encounter difficulties. No such thing as smooth journey. It's basically how you solve the problem that makes you successful. And that's it. You know, my job in, my job every day to do one is to solve problem. That's all. Solve sales problem. Solve conversion problem. Solve how to get more viewers. All these things about solving problem only. Yeah. So don't think that you come into the business screaming, wow, you know, everything is smooth sailing. Or they don't know this. This doesn't happen. Yeah. But the more you solve the problem, everything will become more and more smooth. And once you systemise it, which I know you always like to systemise every single of your business. That's how you start to free up your time, right? And then you can do other businesses. Correct? Right, correct, correct. So I understand that you actually run multiple businesses before, like your own e-commerce to like, even like chicken rice stall, F&B to coaching business and all this. Which business model in your opinion is your favourite? Or which business model do you think is more applicable in today's world? Actually, okay, let me tell you the businesses that I've started. Actually, I'm now in the living room. So my daughter and son is like walking around in case my daughter cry. I apologise for that. Today she's a bit cranky. So anyway, let me tell you the business I run. Actually, not many people heard of this. Number one is that I started, I actually used to run retail shop, but I failed my retail business. So I started with affiliate marketing. So I wanted something that's easy to do. So I started affiliate marketing in the year 2004. That is like 20 years ago, 2004. So that is where I first hit my first pot of gold. Then I realised that actually building database, building email list is very important when you want to do a business. Then from there, I started to venture into MLM, network marketing. Then after that, from network marketing, I went in, I don't know whether you hear of GNS, I went in and then I beat all their sales record. I'm the only one in Singapore that beat the whole Asia record. Can you believe that? Six months, six months from zero, I go to the top. But after that, there is a problem. Why? Because I go too fast. When I go too fast, do you know at that time, every month the company is generating $1 million in revenue? But when I went in the business, after six months, they become $2 million a month. So I myself and my group generate $1 million a month for them. Yes, then the result becomes so good, I become the top in the company, or my upline, or become the top ranking. Then those sidelines all start to become very generous. And what they do is they complain to the company. And then the company, when I remember I received the email to say I got promoted to the top, the next day I received an email to tell me that they want to ban my account. So I was very shocking. I'm like, how come like that? They say a lot of people say I'm doing spamming. Anyhow, drug people, all the lies. Then I finally realized this is not what I expected it to be. I worked so hard to help the MLM company. And yet suddenly someone complained, the few member leader complained that they want to ban me. So that's where I realized that this is not a business, a real business. So that's where after that I start to teach. I start to do the event. So I start to teach people how to go online and do their business. All that. But after doing this, I realized that, wow, require a lot of my effort. I need to talk and train all the time. So that's why I decided I want to do something easier. Then I went into e-commerce because I just sell products. So I had my own skincare brand and my own pick-up pool, my baby brand. And during that time, before COVID, it was very, very, very popular in Singapore. In fact, the baby brand, one third of parents in Singapore all know my friend. But because of COVID, we have the factory all shut down. So basically we also start to face another problem. So then I realized that e-commerce, the hard part of e-commerce is the logistic part. There's many broken pieces we need to join together. Then that's where I start to happen to chance upon F&B. All right. Because during COVID, a lot of my friends were doing F&B. They were asking me, can you help me with their marketing? So I went to help them in the marketing. And who knows, wow, the result is so good. The result is exponent. Some even five times the revenue in one month. Yeah, so good. But after a while, because they cannot handle the orders. They ask us to stop. Then I'm like, oh, I spent so much time helping you. Then you asked me to stop. Then that's where we started. Then myself, I do my own F&B. Yeah, so that's why I started a chicken rice stall. In fact, do you know the chicken rice stall is doing so well, you know, doing so well until Malaysia banned chicken to Singapore? You guys remember that period? Malaysia banned fresh chicken to Singapore? Wow. So that's the time when I was thinking, ah, another setback again. So that's where I stopped law, you know. Yeah, I was thinking, what business I can do that doesn't have all these problems? Like no logistics problem, no staff problem, no government problem, no economic problem, all these things. So that's where I started to think about influencer. Influencer makes very good money, but I don't want to show my face. I'm actually a very shy person. In fact, this is the second time in my life that I'm conducting a live interview. 20 years of my career, second time in my life. Look, I'm super honoured to have you here. Because just like what Jesse, he doesn't do interview, right? So when I asked him about it, it was a little bit reluctant at first, right? Then I finally managed to convince him and then da-da, he's here. So thanks for showing up for us here. So after that, I wanted to go into the influencer route. But I feel that doing an influencer is good, but the problem is that some people don't like to show the face. Then creating content is very hassle and all that. So I decided to become a faceless influencer. Why? Because this way, without using my face, I can create many, many different brands. And that's why now I have many different brands, influencer brands running. And most people don't even know it's my brand. Wow. So this is the thing that I'm really focusing on right now. And going back to here, right? Like if we just summarise what your entire journey, I can see that every single time you have a business, you solve problems, but at the same time, just like what you said, you will definitely encounter certain problems. And because of that, you think of a better business model the next time, so that you will not face the same problem again. So after solving so many problems and encountering so many difficulties, eventually you realise that the current business, which is the faceless influencer business, is the best right now for in this economic situation. Is that correct? Yes. And I feel that in the long term as well, not just currently. Because you know, I've tried so many things with you and I have success in all this. Most people try, but they don't have success. So you feel that it doesn't work. So I tried, it works, I'm successful, I make the money, but there's a lot of efforts involved. Until I decided that they must be something that's the easiest. So that's why this context, this disrupting influencer is something that I'm very interested in right now. And my whole company is just 100% ahead running this right now. Wow. Okay. So do you mind sharing with us a little bit about before the interview, you were sharing about like my way of doing my own brand, my own business as content influencer. Is that right? Yes. Then for your own business model, it's different. It's called what? Contacts influencer. Can you elaborate a little bit more? Okay. Can you type content influencer and contact influencer in the chat? Okay guys, can you guys help to type? Contacts influencer versus content influencer. Someone can use someone type. Okay. So Chloe is a very good example of a content influencer. So why is the content influencer? Content influencer means people who create content, who write articles, who take very nice videos, who take very nice photos. And people follow that because they create very nice content. So their power comes from creating the content. Contacts influencer means it's slightly different. That means that we don't create our own content but we share interesting and very good content out there. And I know that what's going to happen, like I said, let's talk about making money, starting business. I know that or what this content is very good. So that's why I share with you and I explain to you how to use this content to make your business more successful. So there's different. One is that they create their own content. One is their leverage on other people's content. And that's why I'm a context influencer. That means that you never see me create videos. You never see me create photos, videos and all these things. Never. I don't even have much of a social media followers. Let me tell you. So why? Because I'm following, I focus on context influencer. That means that I may share through this content with you when it comes to investing. And then I explain to you why this content is good to help you. So this way, I realize that it saves a lot of time as a content influencer because we don't need to create content and there's so many content in the world. And both influencers, they are all influencers, but they do things differently. Content influencer is about being original and creating engaging content. But context influencer focus more on explaining the concept, the ideas and to make people understand why this thing works. And this content doesn't have to be created by you. So that is the difference between a context and a content influencer. And I realize that content influencer is good, but the problem is that unless you really like to create videos, you like to take photos, you like to tell people what you do, you like to tell people you go holiday, if you don't like all these things then be a context influencer. So I don't like that. I don't like to show people what I do every day or that. And so that's why I rather be a context influencer. And the good thing about being a context influencer is we don't need to use our face. We just create a brand. This brand, my this brand called GRIE After Fight.co. GRIE After Fight is basically a brand that share with you very good content on how to create side hustlers. Our main target audience are those people working full time. But they want the inside income. Yeah, so I will share with you all the very good content on how you can create a side income. So 9 to 5, you work for other people, help other people make money. 5 to 9, you help yourself to make money. So that's what GRIE After Fight is about. So your topic is about helping people choose side hustlers and make additional income. Then does the same analogy work for other topics, right? Apart from wealth creation, other... Yes, yes, like investing also one. Health, we have one student who's doing immunity disease. Disease, what is it called? Anyway, there's this very specific disease. Yeah, health issue, information and all these things. Then we also have one focus on art, children's art. So there's many different niches that you can focus on. So not just about content, the problem with content influencer is that most of them focus on lifestyle. Yeah. Yeah, then everything will also promote. But for us, different, we are very specific on a specific niche. If you do business, we just purely talk about business. If you do health, we purely talk about health. And this is better. You know why? Because advertiser will pay you more money because your audience are more targeted. Yeah, yeah. That's true. Correct, all right. So that's why we can run many different brands at the same time. All without your own effort. Yeah, so that's why it's very interesting. And right now, in fact, today, I thought of business for my daughter. I want to do children's story, content, yeah, good idea. Children's story for her age. Do you know how old is she? Guys, can you make a guess how is my daughter? Very cute. Can you make a guess? She's behind. Hey, baby. Come, come, come. Say hello. Come, come, come. Let me show you. Let me show you. Let me show her to you. Okay, this is my son. My son. Hey, can you see? Can you see? A block right now. Oh, yes. Ah, this is my son. Hello. Okay. And this is my daughter. Say hello. Hi, I'm so pretty. Okay, yeah. So she's actually only three years old. She just turned three like last Tuesday, few days ago. No, even last week. So what I wanted to do is... Now he's getting very curious. So what I want to do is... Someone let me talk to her. So what I want to do is... Because children, they like to watch on YouTube. So what I want to do is that I want to create a children's story, business for her. So I mean, one day, I want to create story. I mean, help teach her how to create stories. You know, so we'll say, okay, let's talk about what kind of story today. Then I want to give her some idea, then let her choose. Maybe today, there's a story about a wolf. A wolf. Want to eat the children. Or you know, want to attack an elephant or that. So one thing, good thing is that, we don't need to create a content. The content is a way out there. I just need to find the content and just ask her which one you like. She likes this one. Okay. Then I'll ask AI to rewrite the whole thing. That's it. Yeah, then we'll create something out of the business out of there. You know, so after that, if once you start building the content, the website and all these things, then you'll be a law advertiser who want to advertise to us. Children's product. So I'm very curious, right? In order for advertisers to want to advertise, you know, that means you must be able to generate traffic and generate leads for them. Like how does this business model help to for anyone to get started? Let me tell you one thing. Let's say you and me is in the same niche. You do investment. I also do investment. I can tell you one thing is that when advertiser want to advertise, they will choose me over you. Oh, why? Let me tell you a reason why. Guys, decent, guys. I want you guys to listen. Later, I'll come to the questions. Let me tell you a reason why they'll pay me more money. They will pay me like 5,000 to advertise and they may pay you just 2,000 to advertise. Let me tell you why. Number one is because most influencers, they focus on what they focus on building followers in social media. Why social media? Media like Facebook, Instagram, TikTok. These are good. These are good. But actually there's something even more powerful than social media. And that's why we call communication channel. So what's communication channel? It's where we communicate with the people directly. So it's like email. Emails, Telegram, Telegram, WhatsApp, Messenger, WeChat, Live, Zorro and all these things. So these are called communication channel. So the difference between content influencer and context influencer is content influencer is an influencer in the social media channel. Context influencer is an influencer in communication channel. So that is the main difference. And it has been proven again and again and again many, many times that if I send a message through emails, if I send a message through Telegram, I can easily promote a product or sell a services or promote a company. As compared to me, as compared to you posting something in social media. Like if you post in IG, you can only get that little bit of people to your advertiser. If I send an email, I can get that many people to visit the advertiser. So the effectiveness is very huge difference. Yeah. So that's why I always tell people don't focus on building followers in social media. Focus on building followers in communication channel. I understand where you're coming from because when it comes to like, let's say social media channels, let's say my TikTok channel, the moment I post a video, doesn't mean that it will reach out to all my followers because some people just don't watch all my videos all the time. It depends on the algorithm. However, when you build your communication channels, be it like your email database, your Telegram and all this, when you broadcast a message, like all the people inside, they will receive. So that's where it's a more direct and more effective way also. So you see, the key thing is, do you know the reason why is because your business is being controlled by the algorithm of the platform. But me, no. When I send an email to you, you will receive the email. It's whether you read the email or not, as I said, whether I send a message to you in Telegram, whether you read the message, the message is already there. You see? But for you, for those who follow TikTok, Facebook, Instagram, the algorithm is the one that tells you whether they want to show your content to your followers. So that's why you are at their mercy. Yeah, that's true. Yeah, you understand? So Ian is asking how to, yeah, so Ian is asking then how to get follower or subscriber. So just to clarify, we are not talking about getting subscribers or followers on social media because for Jess, he doesn't do social media, correct? Yeah, I don't have social media channel. So I build my followers, my subscribers in communication channel. So that's why there's many ways to build, that's why we call it database. That's why we call it database. Many ways to build database. And one of my favorite way of building database is to do a giveaway contest. Yeah, so this is something that I teach in my class and a lot of my students love this strategy. In fact, anyone can do this, even your children also can do it. So what we do is very simple. Let me give you one tip now on how to do it. Just say you are in the children's niche. Let's say you want to build a children's parenting, let's say parenting niche. What you want to do is to attract those parents who have kids. So what you can do is very simple. You can go and do a contest. That means that you go and find some very nice school bag. And that is very, very hot one, very, very in right now. That the school bag may be cost $100. Then in the school bag, you also add in this product, this product, very good product. Then maybe the whole thing is $200, $300. Then what you do is you go to Facebook, you do a contest. Tell people to go and register at your website so you can catch up the data, then tell them to share with their friends the contest, tag their friends. Then they have a chance to win the contest. And do you know that every time when you do something like this in Singapore, you can easily get 5, 6 to even 1,000 subscribers. Wow. And if you do this internationally, you can even get thousands of people to register. But what is your cost? Your cost is only that back. And remember, this is a contest, so only one person will win. And this is something that always drives my business, drives my business to push it forward. Like right now, I have this side hustler, influencer, right? Right after 5. So what I do is, right now what I want to do now is I want to find a software, a software to give away. The software can help you build a website, help you generate content or this thing. And I want to give this away. This software itself is worth maybe $1,000. And if I give this away, those people who want to do side hustler, do you want to register? Because they can have $1,000 software for free. So that's how I build my followers, my subscribers. In my communication channel. This is just an idiot proof rate of doing it every time. Because seriously, and in my class, I actually explained very, very detailed on how to set up this whole thing. Okay, later you'll be shared with us some details about your cars also. Yeah, if they're interested. If they're interested. So like I'm also very curious. Like for people who are completely new, how long does it take to really get up the whole system running and then really start to see leads coming in, database coming into, eventually actually converting them into advertisement money as well. Actually it's quite easy. You see, if you want to be a content influencer, the problem with content influencer is you need to create content. Fair enough. I believe quite a number of people here have created content before. Can I know here, we've got like 100 people over here. Have you guys created content before? If you have, KLK, yes or not. So that I know that you've done it before. Can you go to the chat? You've created content before. Doesn't mean where, can be TikTok, can be Facebook, can be IG, can be anywhere. Have you guys done it before? Oh, only three. The rest have never done before. I don't know before. Okay, okay. So the 90 plus over here, I've never, they haven't done anything before. They shy, they shy, they don't want to create content. Okay, okay, okay. Private content. Okay, okay, okay. Okay, so you see, for most content influencer, the hardest part is creating the content. Then make sure that the content can go viral. Fair enough. I mean, that's your job only. If you don't go viral, then how can you have more followers? So your job is to keep thinking how to go viral. But that's the problem. 99.9% of people cannot go viral. Yeah, that's the biggest problem. So that's why creating content to gain followers of subscribers is the hardest. The easiest is basically to create a contest and give away product. Just give away things only. Yeah, that's all. It's really that simple. Yeah, but of course when you give away things, you must give away something that's related to your business. Not very, but related to your business. That's true. If you do investing, then you're going to give away a candle. I mean, there's no link. You understand or not? Maybe you give away a very good calculator or that baby. So what you should do is to give away something that your subscribers... I'll get audience. I'll get audience. That is right. All right. And when you do that, it's very easy. You just keep thinking of what to give away and that's it. Just see your house, why don't you have the gift away? And it's giving away things easier to do or creating content videos easier to do. Which one? Obviously giving things, right? So much easier to do, you know? So that's why for people who are totally new, if you want to see results faster, select within 30 days, give away as many things as you can. Yeah. But make sure, as I said, make sure that these are the time your audience that you want. But the worst thing to give away are vouchers. Like NTUC voucher supermarkets. This one, don't do that, don't do that. Because you don't know what they like. Like for Korean, she should not give away a supermarket voucher. Anyone can also claim for it. She wanted you need to give away something that people like about interesting ones. That's all. Okay. So remember the student that you shared, John, that he made like $2,000 in a week. How did he do it? Like what is his topic if you don't mind sharing? So he is in the investment. So he always crack his brain to think what kind of investment things to give away. So he gave away a lot of stock tips. Let us give away telegram channel. Ask them people's signal. Anything that is easy, easy, easy. Easy for people to know. So people will just register. You know, up to one time, he had 1,000 people registering. Add to his account. So that he can 1,000 new leads, new followers, new subscribers every day. That's crazy. That's crazy. That's crazy. Because he focused a lot on investment. So after that, because now he views this like 50,000 people already. 50,000 over the last few months. Just by giving away stuff. Oh my gosh. Yes. And that's why advertisers start to come in to tell him that I want to advertise in your platform. So they pay him money. So all he needs to do is just send one message. That's all. Send one message. And then he makes $2,000 per message. Oh my gosh. No, no, no. It's $1,000 per message. But he always send twice a week. Wow. Yeah. And the thing is that all these messages is not written by him. It's written by the advertiser. He just copy, paste, and send. And that's it. Yeah. So he used to be a grab driver in Malaysia. And you know grab driver in Malaysia I will shock the income. They earn so little. Oh my gosh. So little money like $30 Singapore dollar like that. Not like huh? How to survive? Yeah. So now it's no longer a driving grab. Oh my gosh. That's okay. I think. So this whole business really changed his life. Yeah, to be honest. And you also gave me ideas of how I can improve my business as well. Like by giving away things that people find valuable. And that's how I can also get more customers and more leads also. So the key thing now is to think. Like what is it that your targeted customer want? Then you just every month just give away things and test it. The thing is to make it go viral. So how you make it go viral is to go to Facebook or anywhere IG or that. Ask them to tag their friends. Ask them to tag three friends. So everyone will tag three friends. Then the viral effect will come in after a while. Do you ever run ads on your contest You can also run ads. You can also especially if you start when you start up your page on zero followers. Yeah. So you can run a lead gen ads. That's the cheapest ads. Lead gen ads. Yeah. And what I like about this business is earning advertiser money compared to selling products. True. Why? Because when you sell products you need conversion. For one thing is that you know they need to come. They click the link come to your website. They see your website. They see your sales copy. They like it. Then they buy. Then you take a credit card. Then the key network. Yeah. But advertiser. It's very tough. Yeah. Advertiser you don't need to do that. Yeah. I just send the email. Whether you click or you don't read or all that. It does. It's not my business. Yeah. I just send the email to you. Send the message to you. Can be telegram can be messenger in all his things. Yeah. Yeah. Wow. Wow. So basically it really saves a lot of hassle that you don't need to think about whether the people will have to buy from you or not because you are not selling anything. Basically you are literally selling a space to the advertiser and advertisers are your happy clients paying you because you have the database there. All right. I have an audience. Yeah. You have the audience there. A targeted audience. And you know why I love this so much is because you see I do MLM. I do e-commerce. I sell services online. I sell products online. I sell all kinds of products. I sell home appliances. I sell facial beauty products. I sell baby products. I sell baby products. Baby products. The hardest for newbie to come in is to do all these business because of this thing called conversion. These are the hardest. And then when you do advertisement, you do Facebook ad or that, your ads must drive very targeted viewers so that and you know that this person must have credit card, must have money to buy. You know, this is the hardest part. But when it comes to earning money from advertiser, when you have followers in your communication channel, all this thing is secondary. I'm willing to spend. Yeah. All this is secondary because I don't even need you to take out your credit card. Yeah. No matter how lousy the leads I have, the follower I have doesn't matter. As long as you read my message, I'm very happy with it. And look, every time I message you, I open up, I'm very happy with it. Whether you've got credit card or not, it doesn't matter. Yeah. That's why it's so much easier to make money from that. And you can also focus on like, that how do you know which content can get your subscribers to keep on reading? Oh, in fact, I have a training on that. In fact, over the last Saturday, a few days ago, I have an email training for my students. I pitched them how to write email, the jazz linemen. You know now, write message, I'm not going to say even my message. Do you know now, if you go to the chat GBT, you're going to ask, what is jazz linemen email style? Chat GBT can tell you my style eh. Ah, oh my gosh. Yeah, I didn't know. I'm so famous now. Even chat GBT didn't know me. And the thing that he says is very accurate. It's very accurate. So I message people, I don't keep promoting products. I tell stories. I tell stories. I share content. I talk about stories. And that's why people always love to read my message. Oh my gosh. That is so cool. I'm literally doing chat GBT right now. And then it's coming out. Legit. Oh my gosh. I say, what is jazz linemen email style? It's like personal touch. Yeah, start with conversation. Attention grabbing headline. Clear and concise content. And a strong call to action. Value driven. Wow. Yeah, I actually was shocked. Because one of my students told me about this. He said, hey Jess, I can find you in chat GBT. I'm like, huh? Really? Then I go and try. Really can find. You must do enough things for chat GBT to know your style. That's amazing. And that means they really have like a lot of years of wisdom and experience when it comes to writing this kind of, I think, attraction, attention grabbing email, right? That's why your students are able to also learn it better to get it more effective. Correct? So I actually have this content called Neural Marketing. Neural Marketing is about how to touch your viewers, the heart instead of the brain. To get them to follow you, to do the things you want them to do. To ask them to buy this product. Ask them to click the link. Ask them to visit you, to see you. Actually, I have a whole topic on this where I explain to you how to go behind the psychology of telling stories and how to make your subscribers love you so much that they will die for you. So I have it in my class. Okay, I think people are getting very curious. Some of you are curious to let Jess to share a little bit about his class later if you are curious type C in the chat. So in the meantime, okay, Boon Yee is also asking, do you have recommendations on what niche to do, right? Are there certain niches that are probably more easier to be successful or actually any niche also works? How does that work? Actually, the first thing is that I always feel like it has to be your hobby. It has to be something that you like. You know, like, Chloe, if you're not interested in football, I ask you to do a football niche. I think you will fall asleep right now. So the niche always has to be something that you like. That's the first thing. You must have some passion about that niche. Like my son, he likes robots. And we are going to start, today I just discussed with him here, we're going to start the robot influencer business. Everything talks about robot, the different kind of robots in the world. Then my daughter will be, my daughter will be children's story influencer. So it has to be, so the business you do has to be something that you like. No, you're doing something you don't like. Correct or not? Yeah, that's true. So, but of course, if we are nowadays, you don't need to be very in-depth with that knowledge because now we have chat GPT. You just need to have interest in that topic and it's more than enough. Wow. And I think you're such a good role model for your children. They are like, you literally inspired them to explore businesses, like entrepreneurship, making income since young. I think that you are giving a lot of advantage to your children. One of the things that I always wanted to do is that by the time they finish studying, they don't have to worry about jobs. They do the job because they like to do, not because they must do it to earn the income. By then, they would have really had to become fancy income coming in. So my son had about 10 years time, 12 years to go after he finished army. So we have 12 years to build his business. I mean, my daughter had a lot of time. So maybe by the time my daughter go to secondary school, set one, she will have a full-grown influencer, contact influencer, children's business. Yeah, so people go to school, study, she go to school to teach people how to do business. And I think this business model, why it's evergreen is because constantly there will be new content coming out about the latest hot, for example, robot, the latest hot robot that catch the eyes of all the other people. And all you need to do is to share this content and then add a little bit of your own insights. How is it applicable using chat GPT? So like you're leveraging a lot of different resources out there that you don't need to think about what exactly you need to create. That's right. That's right. You know, a lot of people always feel that having ideas is a big problem. But let me tell you, having ideas is so easy. You know what, this thing, let me show you this. Let me share the screen. This is my personal file, so I'll share this file. So let me show you this. What's going on here? These are all the messages or emails that I have done before. Wow, you really archive everything. What is a Bible? Email marketing Bible. Oh my gosh. Yeah. Do you know that I have written, as of now, for the last two years, I have written 664 emails. Oh my god, just in the last two years. And that means every day you are writing one email, like literally every day. All right, all right, all right, all right, all right. Wait, I want to share this with you. Chili coffee. Ah, yeah. Okay. So you see this, this is coffee in China. They add chili. Oh my god. Yeah. And then do you know they sell 300 cups a day, right? I didn't realize that people like spicy coffee. Does anyone think you like spicy coffee? They don't imagine that, right? Then from this one thing, I tell people, do you know that now coming of idea is so easy? Then after that, I do a live demonstration. I say I can straight away come out with a number of things that you have never seen before in the world. Okay, so spicy coffee is one thing that other people have done. So that's why I straight away go into creativity. I go and keep a few points. And then what happened is, the form is combining different industry. So this is something I teach in class as well. All right. So I came out with to play with caffeine. Yeah. That means the brush and then you freshen up at the same time. Yeah. Bluetooth speaker that smells like peppermint candy. So when you want to sip, you add those smoothing music and then you smell peppermint. Then you can slowly elevate your mood. I feel good. Addible goalie. So every, you can sell this product. Then every time people can just put on the food to make it look sophisticated immediately. Then hot spice favorite cubes. So anything that you want spicy with ice. Yeah, you can use this hot spicy ice cube. So you can see in the class, in my class, I teach people to come up with ideas. Ideas immediately that is not available in the world. Or marketing ideas that only you can do it on. So that's why a lot of people now are with LGBT to be honest, doing business is so much, so much, so much in here. Compared to last time. Wow. I am mind blown. How many of you are learning a lot of things so far? If you are learning a lot, can you type L in the text L sentence for learning? All right. Francis is asking you like leave a bit random. Chelsea, I like Chelsea. But recently I like Man City. But I like Chelsea. Chelsea is my all time favorite. Since the root gulip day, in case you know who's root gulip like. Wow. But guys, you can see that Jess is constantly like learning himself, like learning every single day, right? And he's using all those technology and resources. Literally, actually it's already at our fingertips. All we need to do is to really just one step further and utilize all these resources and turn it into a profitable business. And I think what Jess, you show me just now, blew my mind away. I should consider doing that as well. Context influencer, rather than just content influencer all the time. Because I totally can relate to what you say, right? Like sometimes I kind of also run out of ideas. You know what kind of content, right? Great. You know what? I spent so much time creating videos. Doesn't mean that it will go viral, right? So that's the kind of struggles I face also. And but now at least the good thing is that they changed the video. That's why there's so many things we can do. In fact, involved and in fact, let me tell you, I already cracked the code of going viral. Yeah. So yeah, crack the code of going viral. In fact, anyone else here who's listening right now, as long as we can create content, even need to create, just copy someone else's content. I can show you exactly the four steps, the three steps to make your content go viral. So that you can have millions of people, sharing your content over them. Wow. Okay, Jess. I think I should, I need to attend your class. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Can you share with us a little bit more about your class? And I also heard that there are some additional things that like bonuses you'll be giving away. So I actually have one class this coming weekend, Saturday, Sunday, 10 to 6 p.m. Okay. Yeah. So and the thing is that this class, I'm going to tell you first is that this class may be my last class for now. It's because I'm working with another influential company and we are taking this whole workshop, this whole program internationally. So when we do internationally, that means we strain ourselves like thousands of dollars for this two-day class. And it's no longer two-day class, we're making it into online program for a few thousand dollars. So this weekend is the only time when you can come for this two-day class for very, very, very cheap. And here's the thing, I have just enhanced the syllabus to add in AI so that right now all you need to do is just know what to key into charity. And straight away, you get all the fabulous idea that is not available in the world. And you can build your context influencer business straight away right on the spot. Okay, yeah. So, and of course, I have a lot of, because Korea is one of my very good mentee, I also definitely will give you a lot of free, very good bonuses as well. And in fact, I think you will love it so much. You'll thank me for it. And the thing is this, now this class itself is actually $200. But I wanted to open this up to Korea and those that follow Korea. And she has been so nice to every one of you that I'm going to open this up to every one of you to come for the class for free, absolutely free. But this is only one time only, for now only, for today right now. Wow, guys, you love it or not? You get to, is it two-day's class? Two-day's class at, two-day's class at. Oh my gosh, completely for free. Oh my gosh. Okay, I think I really need to attend, okay? So I'm going to put in the link right now, okay? Because just like what Jess said, this is probably the, I'm not sure, right? Once he collaborated with this international brand, they are going to make it international and make it into online course. They are definitely going to sell it, right? Because it's like helping people, anybody to get started, right? Even though they're completely beginning to actually generate income as a context influencer. I think that is truly amazing, all right? And before that to happen, right? He is opening up this class to all of our guys, okay? All of you including me as well for free. I absolutely love that, okay? I already put the link inside the chat. Make sure you, Jess class is amazing, okay? Tessa, wow. Tessa, but I come before, ah? Yeah, yeah, you will definitely learn a lot as well. So for those who have not attended, make sure this is the chance, I think like what Jess said, it's probably the last workshop. And for those who have attended, if you want to attend again, make sure you go and do that as well, because now this is probably the last time that you can get it for free as well, right? This is the last time you will see me train you, yeah? So other than that, because we're going to make it an online class, so people will learn on their own. Now, so I won't be there to teach you all about. This way is the only last chance, so that's it, all right? Okay, and now we have a question. T-Tex, wow, this thing is so special. T-Tex Xiao, it works for any industry. How about ship yard resources? Okay, now, number one thing is that this works better. This business works better when there is an audience. It is super, super niche, like people who like, people who like cable, cable, like you are obsessed with cable. You really love cable so much that you buy also cable. I mean, this one may be a little bit too niche, a little bit too niche, okay? So it has to be more, more wider, wider, slightly wider, okay? Like some of the good ones are fast food. You know, I've seen some US, they do fast food. Oh, then they, you know what they do? They grow to like hundreds of thousands of followers within a year. I say, how come they grow so fast one? I say, yeah, because every message they send out, they give every voucher, fast food voucher. They're like, wow, they're wonder so fast. So this kind of anything that is bigger niche like investing, investment, children, beauty, health, nail marketing, all these arts, this definitely will work with you well. Yeah, so I think as long as you have passion in that niche, and then because there's so much, I think regardless of what niche there's a lot of content that's already publicized online, right? All you need to do is to actually use the content to your advantage, right? You don't need to create them, you use them, and then you basically build your brand without your face at the same time giving a lot of these related content to people who are interested in your niche. I think that is the whole key, right? So let me, let me share with you one thing. One thing really, really powerful one, which I suddenly share, I said in the class, is that what we want to do is, you see, to be honest, I'm a very lazy person. Yeah, I always like to... I am a... Disturberize it. So I always like to lavish on things. I really like lavish. So what happens when you come to the class, right? What I'm going to do is I'm going to show you how to build, let's say your email list, your email database, how to build an email database, concurrently building your telegram database, your messenger database, your WhatsApp database, all at once. What? You doing anything extra. That means that when you start building a database, you do a giveaway contest example. You will have like 1,000 people registered this week. You have 1,000 email lists. You will have 800 WhatsApp lists. You will have 500 telegram lists. You have 300 messenger lists. I'll show you how to do all this things automatically so that the key thing you know is what, is to create a shortcut for me. You don't want to shortcut. This is something most influencers don't know. It's when you advertise, you tell people, oh, I have, like Kori, you have 200 TikTok followers. 200,000. Yeah, yeah, yeah, yeah. But why you have 200,000 TikTok followers? You have 100,000 email followers. You have 500,000, 50,000 telegram followers. You have what, another 80,000 messenger followers. If you add all these things together, you have 400,000 followers. And then when you go to the advertiser, you tell them you have 400,000 followers. You charge them based on 400,000 followers as compared to 200,000 followers. So you can charge more. You can earn more money without doing anything. Leverage. Yeah. Wow. Wow. Yeah. And the good thing about context influencer, you know is what, is content influencer can never exit the business. True. You need to be there in front. You are the face. But context influencer can sell the business. Oh no. Yeah. I think you'll start thinking about it already, I'm going. Because it's faceless, right? You can, anybody can take over that business anytime. Correct. I can't just sell my business. Anyone can just take over the business because it doesn't tag onto my face. You see? Yeah. We won't know. Okay. So I, one of you guys are a little bit confused. Let me just share the page first so that you guys can see. So once you click on the link, this is the page that you can register for free. Okay. So you can read more about it, right? So basically, all you need to do is to fill out your detail here. And after that, right, I think the next page is you can choose to top up, right? Let's say you want the recording of that two-day cost, right? Or let's say you want to have the workbook notes and whatsoever that go through certain exercise together with Jess, then you can top up, right? I think about $18 only like super cheap, okay? Yeah. You have, you can refine. You watch again and again, right? So we, actually. However, if you don't want, it's also okay. Correct. So we actually sell that for $40 in the class. Okay. If you don't buy, you come to the class, it's $40. And the biggest issue I always face is when people come for the class, because I give you to you for free, I can tell you that you definitely think that, this class must be so-so. But when you attend the class after the first day, you will be totally shocked. How come the class is so good? You have so much exercise, you do so many things, and you have a breakthrough. Then you can't ask me one thing. I just cannot have the slides, okay? I have the slides together with the recording, right? I tell you, I don't give the slides because it's my proprietary, my IP. But I don't mind selling the recording, right? So that's why now when you register, the recording, the slides, the worksheet, is the cheapest you will ever see, $18 only. Yeah. So I will strongly suggest that you get it, right? Because after that in the class, you'll be double the price. And then I'm pretty sure you'll come and ask me, and can I buy again? You ask me this question, because I've seen this all the time. Tesla already came for the class, and she said the class is amazing, you see? So that's why I'm pretty sure you'll love it as well, okay? Yeah. So most importantly is of course, even with the recording, you want to make sure you participate fully in class so that you can get the best out of it, right? Because Jess will be literally, I think it's doing on Zoom, right? Yeah, Zoom, Zoom, Zoom. Yeah. So on Zoom, he will be going through exercise together with you, give you certain feedback or whatever, so that you can improve, right? So of course, participate 100%, then get the best out of it, and if you want to rewatch again, then make sure you also get the recording. It will be easier for you to revise the strategies. Yeah. Yeah. Okay. So do you ship outside Singapore? In Taiwan. This one online. This one online. This one online, all right? So this one is teaching you everything online. You can be at the comfort of your home. It's happening this weekend, 23rd and 24th, right? Correct? Yeah, yeah. And the video, so that everything is online also. Yeah. So there's no logistic involved, because Jess, she likes to keep things simple. Yes, exactly. Ever since I started doing online, I feel that I only want to do online right now. So much easier, so much simpler. No need to travel here, travel there. Yeah. So Texas is asking, do we need to download any software or can be done online? Or can be done online? Just have chargeability is enough already. Yeah. And your Wi-Fi, of course. Your Wi-Fi. Yeah, yeah, yeah. I mean, there's nothing. Zoom, it's just like now you're watching Zoom, it's exactly the same. Yeah. Can't wait to find out. So that's why I think the beautiful thing about these pieces model is your cost is so low. Like literally, I think you don't need anything to even get started. Like you just need, like for example, chargeability subscription. Then after that, you keep the engine running. I don't see any business model that is so low cost, but at the same time, high advantage, like high yield. If you know how to do it well, you are able to crack. Like John is making $2,000 per week. I think that's crazy. The chargeability is about $20 per month. He used to do $30 a day. Make $30 a day. I'm like, huh? So cheap, huh? That's great in Malaysia. Unbelievable. Texas asking, the strategy needs to be four or 3.5? The 3.5 is done. It's enough. The previous is enough. Actually, the free one is enough. Okay, guys. Wow, so and cool, right? And then you come for the class for free some more. Okay. Make sure you come and learn. Take a lot of exercise together with Jess and start contact influencer journey. I'm very interested. Any more additional questions? Any additional questions? If you have, feel free to ask Jess right now. Okay. I only booked him for an hour. But I think Jess, you will be kind enough to maybe give us another five to 10 more minutes in case people have any questions. Okay. So now, while waiting for some of them to maybe type down the questions, right? Like, I also want to ask, like, do you think this is suitable for people who actually just want to do it as a side hustle first? Like, they may be like busy with our own work and whatsoever. That's why they want to use it to test it out. Is it possible? Right? Do you think this will be use suitable? Will they take a lot of time? You know what? This one is actually very, very suitable for people who are working full-time out there. You see, last time I used to teach entrepreneurship, sell products and all these things. But the problem with this is some people, they cannot show the face. Now, they cannot let the boss know that they're doing business outside. Then secondly, it's that logistic issue. Some people, they sell products. Then they have to like go to sing polls. They need to go and post, handle returns and all these things. So it requires a lot of time. Well, then that's why after that, I realized that can I find a business that totally don't need to do any one of these ones? And you can also do it whether you are young or old. Doesn't matter your handsome or pretty or not. It doesn't matter. No need to handle logistic and all that. Then that's why I came up with this context influencer business. And this context influencer business, let me tell you why I'm so confident that guarantee that you will see results. As compared to all the other businesses out there. Why? It's because we focus on building subscribers in communication channel. It's impossible if you let's say you have 10,000 followers in your email, your telegram, your messenger. It's impossible that you do not make money. Yeah, it's impossible. Right? Yeah, it's impossible. Yeah. Unless you really, really, I don't know what to say. I mean, it sucks. Again, I don't know what to say. I never see such nosy people in my life before. Right? Because it's impossible that you don't trust. So that's why what we do is we focus on doing the right thing. That's why you see results a lot faster. A lot faster. Yeah, there's a support group after the class. We have a telegram channel. Okay. I can also email as well. We have these two places. You can come and talk to me or my team as well. So we focus on the right thing, right from the start. That's why we don't want to waste time. I don't want to teach you how to create videos, how to do all these influencers stuff. I don't need anything. I will go straight to the point. You go straight to the point. Okay. So Ian is asking, starting may be easy. How to maintain? Do they need to do every day? Go through LGBT every day or what? Okay, you see. You see. This is a question which I want to ask you. Wow. Actually, how much you want to make? Yeah, that's true. I mean, how much database you want to have? Ian, do you want to have 100 followers, subscribers, or you want to have 100,000? I ask you first. Now, I want to ask you guys right now. Can you key in the chat? Let me know how many subscribers do you want to have. Can you key in the chat right now? Everyone, I want everyone to key in the chat. Let me know how many subscribers do you want to have. How many? Ian, it's 100,000. How about the rest? How about the rest? Even 1 million. So let's say you all have achieved 10 million. So let's say you need to put in effort to achieve that 1 million subscribers. Will you put in the effort? You will, right? Because why every time you send one message, it's money? So let me ask you. How much money you want to make? How many times do you want to send? I should be asking you how much hard work you want to put in? You should not be asking me is this hard work or not? I should ask you how much you want to put in? How much effort you want to put in? If every time you put in one effort, you see cutting, cutting, cutting, how much effort you want to put in? You understand, right? Oh, yeah. So how much you want to work is yourself, not me. It's how much you want to make. If you want to tell me you want to make $50 a week, then you just do nothing. Relax, relax. If you want to make $5,000 a week, then let's do some work. It's definitely the easiest business you have ever done. I'm telling you, you've never done such easy business before. And $100K. Vincent said $100K. Let me tell you guys one thing, right? Do you want to have financial freedom? If you want, $100K is the best way to get financial freedom. The moment you have $100K subscribers, it's the moment when we don't play the song. You hit financial freedom. Trust me on that. I've done it so many times. And my student has also done it. Yeah, your first $100K subscribers, and I'm not talking about social media followers, they're different. It's like, let's say your telegram, let's say your email database and all this, which in a two-day class, Jess is going to teach you how to actually start getting them, so that you can hit your $100K subscribers, email database, as soon as possible, right? Because this is what Jess has told me again. He said, you can just need $100K emails. You'll be financially free. I'm like, okay, okay. So in the past, I'm very hard on it. I tell, like, when I create content, right? Okay, even until today, I think I work very hard to create content. Yes, you are, you are, you are. You are. So I really need to go and learn this class so that I can make my life easier. So it's not that I really enjoy content creation. However, if there's an easier way for me to scale my business faster, why not? I think I'm definitely very open to learn this. So looking forward, Jess. What I see for most people, content creators, they will be, they will reach a certain point, maybe like, what should I create today? What should I do to the ballroom? You know, you can pay big. So that's how I share with you the shortcut. Yeah. So for those who have already registered, can type R in the chat. Just want to make sure that you guys have the links. Everything is okay. It's all settled. All right. So register, Tessa register as well. Oh, very good. Tessa going to read a 10 again. She is going to learn more this time because now it's Upgrade version, right? And in the meantime, all right, any more questions? Okay. So text is still asking about how does content marketing differ from, I think Jess actually just started, he already explained the difference. Content marketing is like me, right? You follow me for my own content. You see my face all the time. I have to be constantly in front of the camera to build my personal brand, right? That's content marketing. However, for context marketing, what Jess is doing for himself, for his student, right? His student also does the same thing. Is they don't show face one, right? They literally just use content pieces outside in the world that is very viral, very global already. Then they just repackage it a bit. Context, right? And then the emails keep on coming in because people are interested to file all these contacts, right? Without showing face at all. So investment niche, very simple. You just close content to teach your subscribers. Then your contacts influencer video. So you don't have to do anything. You just take her content and then teach your subscriber. And then you recommend other courses or other people's courses so that they earn some income from there. You can do that. So that's why you can see right now, right? Nothing is created by you. You don't even need to create anything. You just need to grow your subscriber. And that's it. That's it, right? And then you have your own huge influence of people and audience that you can influence too. And that's why advertisers will come to you. Your focus is on focusing on building your subscribers. You don't focus on spending your time on creating content. So that's why you can go a lot faster than content influencer. Steve will say for ugly people like you, you can only be context. No, I don't think it's true. But then I think context is an easier way for anyone to get started. Yeah. So just now Intel is asking the question about your VIP bundle. Do you ship outside? So it's everything is digital, correct? Yeah, correct, digital. Yeah. So the workbook will be able to be downloaded into your own computer. The recording will be sent to you after the two-day live training so that you can rewatch it again and again. So for those who really want to have additional resources like this, then go get the VIP bundle. It will be easier for you to revise also. Yeah, because Jess is going to share a lot of valuable content during the two days. All right. So I think that's more or less about it. All right. So thank you everybody for coming in here. We still have like 83 people watching. I'm pretty sure that they all have registered and they're also very, very curious to come and learn this weekend. So thank you so much Jess for also dedicating your time like more than an hour together with us. And in fact, these two days, this coming weekend, having spent two days time together with them as well. So thank you so much for all your valuable content. And let's make complex influencer a profitable career for all of us. Yeah, yes. All right. Thank you everybody. Have a good night and enjoy your training this weekend. All right. See you guys. Thank you. See you. Bye.