Pakistan's football-making industry is benefiting from a new technology which allows balls to be made more efficiently, thanks to research funded by the International Growth Centre (IGC).
This project was led by David Atkin (Yale), Azam Chaudhry (Lahore School of Economics), Shamyla Chaudry (Lahore School of Economics), Amit Khandelwal (Columbia University) and Eric Verhoogen (Columbia University). The film is produced by ECON FILMS.