 Describe Cannes in three words. French. People. Everywhere. Three words to describe Cannes. Sun. Revenue is clearly the most important piece here. Innovative. Well, it's very mind-expanding. Rosé. Probably what I'm not supposed to say but Rosé all day. Vulnerable because everyone here has one too many of these. Fun because everyone likes to have fun and you can close a lot of deals having fun in Cannes. Executive because Cannes brings together a very high-level audience. Some in which this is the only time of year that you get to meet with them. Beautiful. It's very colorful. Busy. Productive. Beautiful. Beautiful. Lavish. Productive. And hot. Hot. It's always hot. No one thinks about the walking and the heat. Hot. Hot. Hot. Sweaty. Warm. Of course it's very inspirational. Inspiring. Inspiring. Definitely inspiring. The work that wins awards here is amazing. Cultural and global. And amazing creativity. You do really feel just the energy of being here and as a professional as a creative it's a really nice way for you to get the inputs you need to feel you for the rest of the year. It's a good, fun, hot, party, revenue driver experience.