 Hey there, Chad Bond, you're here for High University Libraries. Just the other day I got a question from a student who was looking to do research on interest in the National Football League in a particular area, in this case, Los Angeles, California. The best database that we have to actually address that kind of question is SimplyMap. And this video shows you how to look for people who are interested or percentage of people who are interested in National Football League or watching football in the Los Angeles area or any area that you choose. So here's how you do it. So in order to get this kind of data, we're looking for, once again, information about people who like football in the Los Angeles, California area. So what we're going to do is, once we log in to SimplyMap, we're going to click on the plus tab there, and we're just going to create a new tab. And for this, we're actually going to do what they call a standard report. And I'm just going to launch the standard report wizard here. That's usually one of the best ways to do that, just to get started that way. So I'm going to ask this first for location. Let's do locations. Let's do what I want to do by city. What I'm going to do by state, we'll do California. And then once it loads there, you can actually start typing in Los Angeles and then use this location. Next, we're going to click on variables. And when it loads here, it actually gives you a way to browse. I'm actually going to close out of this because I want to search for NFL. So you can actually go down and click on search here. And you can just search for NFL. I've already done this before, so I brought 280 results for NFL. And if you scroll down the list, you'll see once you get down here, here are a percent who watch NFL regular season frequently. So if you want to use that, we can actually click use this variable. And we'll just go down and click use this variable quite a bit. You'll have all kinds of different information down here that you can look at post season watch occasionally. And you can see as we add these, they're adding over here on the left hand side of our page there. So here we have things like watch frequently, if we go down some more. Interest level, someone interested, use this variable. A little bit interested, use this variable. You can kind of see, very interested, use this variable. And so that gives us a nice list there. And if we close out of this now, that will give us our list of variables for Los Angeles, California compared to USA. Okay, so what if we want to compare Los Angeles to another city? We can actually go and click on locations, find city by whatever you want to. We'll just do city there again, and let's just do Alabama. And I'm just going to choose Birmingham. Click use this location and then close that. And then once it refreshes, you can actually have a nice report there. You can download the data if you want to, lots of different things you can do with it there. So if you want to add more variables, once again, go back to variables. And let's say you just want to add census data and you want some information about people in the household and the average age. For example, let's just do use all variables here. For example, close this and then it's going to add all those variables that we selected there for Birmingham and Los Angeles once it crunches the data there for you. And if we scroll down below there, we see where our variables are added. So we've got all kinds of good data there that we can manipulate, download, etc. If you'd like to download the data, just go over to actions, download table, as an Excel file or CSV. You can also email it to yourself as an Excel file, etc. So also if you're working with a group, you can click on share tab. And that will give you a URL that you can actually share to your friends. And this will only work on campus at Ohio University, but would be a good way to share that with your colleagues if you're working on a group project. Hopefully this helps you understand how to better use SimplyMap to try to find variables for sports interests in a particular area. If you need more help, look for the contact link on the business blog. I'll be glad to help you any way you can. Take care.