 I'm in the Olympus booth with Ray Ossvedo and I am a very recent Olympus Convert came over from Nikon and I was curious what kind of cool stuff you guys have at the show here today at Photocon LA. Well we have everything on our lineup but we are also showing our two most latest products and one is our Pen F camera, our beautiful range finder design mirrorless camera. Let me stop you real quick because I've always wondered what the difference was between like the OMD series and a pen and I don't know what it actually means to be a pen in Olympus Land. Sure, obviously a lot of similarities but fundamentally the OMD class of camera, the ones that resemble the SLR style. You have a prism or a view finder that is directly in axis with the lens line. A range finder style by history if you will always has the view finder off to the far left and allowing a user to very easily look through the view finder but have a free eye that's able to see the scene and anticipate what's coming in and out of the frame. Now both of these view finders though are looking right at the sensor so you're not getting an off-axis problem right? No, definitely not and it's not like the film range finders that did have that issue if you will. So this is just a personal preference which you would rather use? Yeah, yeah, in different styles. The range finder historically is the street shooter's camera and allowing them to just roam around and very quickly grab shots and be less obvious as to what they're doing. So would you be more likely to use prime lenses with a pen camera? Absolutely, absolutely and we have a number of them, five in our lineup, very fast primes. So yes, in this case I have a 17mm 1.8 lens which is an equivalent 34 so it's the classic view for street shooting. Very very good. It looks a little more retro too, right? Absolutely and that's by design. We had a film camera, 40 or almost 50 years ago now that was called the Pen F and it was a system camera, interchangeable lens camera which shot half-frame film but it looked very very similar to this. Okay cool, so how much does the Pen F run? The Pen F for the body is $1,199 and again you mix and match lenses, lots of deals on lenses as well. Yeah, one of the reasons I did go with Olympus is because there are a lot of options not just from Olympus but also from third parties and other companies we won't mention but it gives you more flexibility. Yeah, Olympus was there at the origin of the mirrorless category of cameras and so we've had a long head start in this category and as you said there are 6C plus lenses out there in the market available for it. Well speaking of lenses you have a giant beast in your hands now, what are you showing us here? Yeah and this round set our lens line up beautifully and this is our fixed focal length 300mm f4 lens. Olympus calls this the highest resolution lens we've ever made and this gives you an equivalent 600mm f4. Holy cow and this thing is, what is that, 10 inches long, 8 inches? That's a great question, I haven't measured it, it's about 11 or so. It's big but it's not big like you'd expect a 600 to be. Exactly, relative to the traditional SLR lenses this is a fraction of the size and weight and cost. Now you've got it hooked up to, is this the OMD E-M5? This is the E-M1 camera and I often have it attached to this because it has the bigger built in grip and it's a manageable package if you will. You've got to let me hold that in my hands for a second, can you trust me, I just want to see what it weighs. Yeah, definitely, definitely. Holy cow, yeah that's not light but dang. The lens itself is 2.7 pounds, the camera is about a pound. I'm going to hand that back before I drop it because I don't want to buy a broken one. But yeah, incredibly fast focusing and sharp lens and it also focuses as close as 45 inches from the front element which is amazing. Wow, for that size of lens. So you'd be picking up the eyeball of the eagle on this one. We could do that, we could do that. Alright, how much did you say this cost? This is right at $2,500. And on an SLR type lens like that what would that cost you? About $12,000. Holy cow, so that makes it sound pretty reasonable. Plus hand holding because with this camera and a couple of others we've got as much as six stops of stabilization available. Wow, well this is really cool, I wish you guys the best of luck and like I said a very happy Olympus camera owner. Well that's great, thank you, we appreciate it. Alright, now I want to give a shout out to Nanda Sims of the Olympus Google Plus community that I'm a member of and hi guys.