FIFI UK Fragrance Awards - 17th May 2012





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Published on Jun 27, 2012


Known as the 'Oscars' of the fragrance industry, the 20th Annual FiFi Awards 2012 took place at one of London's most popular venues -- The Brewery on Chiswell Street.

Over 500 industry guests including a host of celebrities such as Kim Kardashian, Richard E Grant, Nancy Dell'Olio and Caryn Franklin attended the glitzy and glamorous event.

The evening started with a Champagne Reception held in the King George III room where guests mingled before being ushered to the Porter Tun room for a sumptuous Dinner. The room was splendidly decorated in true British style - red, white and blue - in celebration of the Queen's Diamond Jubilee and the forthcoming Olympics.

TV personality, George Lamb, compered the evening's ceremony, held in support of the industry's charity Look Good...Feel Better, and guests were entertained by 'Boy Band' Blue, who sang a selection of their hit songs.

The Fragrance Foundation UK's Chairman, Peter Norman, who proudly stated that this major event is celebrating its 20th Anniversary, gave the welcoming presentation. This was followed by a touching tribute to the late Evelyn Lauder who was the Estee Lauder Companies' Senior Corporate Vice President and Head of Fragrance Worldwide and also the Founder of the Breast Cancer Research Foundation.

Peter gave a special mention to Linda Key, The Fragrance Foundation's Executive Director, to Lorraine Wilson-Morris and the esprit team and The Fragrance Foundation Award's Committee for their help and hard work in making this year's Awards a great success.

For the last two years, the Fragrance Foundation has presented a special FiFi Commendation Award for innovative marketing and promotion of the industry. This year's award was presented to Lorraine Wilson-Morris, co-Founder of Esprit Magazine, which was launched in 1988. Lorraine said: "This is such a shock, but I am really over the moon to be honoured with an award for a job I love doing."

There were 18 award categories and the evening culminated with the announcement that Elie Saab had been chosen as Best New Fragrance for Women and Gucci Guilty Pour Homme had won the Best New Male Fragrance category.

Read on to find out who won a coveted crystal FiFi Award in the other categories...

Elie Saab -- Elie Saab
Best New Female Print Advertisement

Mont Blanc Legend -- Mont Blanc
Best New Male Print Advertisement

Kenzo Flower Tag -- Kenzo
Best New Female Fragrance Commercial

ckone shock -- Calvin Klein
Best New Male Fragrance Commercial

Balenciaga L'Essence -- Balenciaga
Best New Female Fragrance Design & Packaging

Mont Blanc Legend -- Mont Blanc
Best New Male Fragrance Design & Packaging

Danger Parfum -- Roja Parfums
Best New Female Fragrance in Limited Distribution

Neroli Portofino -- Tom Ford
Best New Male Fragrance in Limited Distribution

Precious One -- Angela Flanders
Best New Independent Fragrance

Rose de Mai Bougie Parfumee -- Roja Parfums
Best New Home Fragrance

International Flavours & Fragrances -- Shams -- Memo
Perfume Extraordinaire

Daisy Eau so Fresh - Marc Jacobs
The Peoples Choice Award For Women

Armani Code Sport -- Giorgio Armani
The Peoples choice Award for Men

Justin Bieber -- Someday
Best New Celebrity Fragrance

Retailer of The Year

Gucci Guilty Pour Homme -- Gucci
Best New Fragrance for Men

Elie Saab - Elie Saab
Best New Fragrance for Women

Angel by Thierry Mugler
Fragrance Foundation Hall of Fame 2012

All the proceeds raised from the glitzy evening's auction and raffle prizes, generously donated by supporters of The Fragrance Foundation, will go to Look Good...Feel Better, the beauty industry's charity. The ceremony's top prize was Two Tickets for the Orient Express Laurent-Perrier Dinner, which included a seasonal tasting menu, complemented with fine wines, Lauren-Perrier Champagne and Liqueurs. The evening's Raffle and Auction raised just over an amazing £30,000.

The late revelers' VIP 'After-Show' party was held in the King George III room, which was sponsored by esprit magazine, who are celebrating their 25th Anniversary this year. The revelers partied until the early hours.

The 2012 FiFi Awards' Sponsors:
Arcade Europe, Clive Christian, Debenhams, Elle, esprit Magazine, Estée Lauder Companies, Fortnum & Mason, Givaudan, House of Fraser, Men's Health, OnlyRoses, SAS & Company, ShortList, Stylist and The Perfume Shop. Furthermore a 'Thank You' to all the companies for their generosity in providing contents for the Goodie Bags, Auction Prizes and Raffle.


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