 This is the Qualcomm booth and this is the ARM Cortex-A72 Octa-Core tablet. This is the box tablet, it's an 8-inch 2048x1536 display resolution tablet. It has Qualcomm 652 processor with the Octa-Core A72s and A53s and it has CAT 6 carrier aggregation 2x20. So this particular tablet which essentially has the same hardware specs you could say as an iPad mini, but connected with CAT 6 LTE and it's built by BOX which is a white-level ODM and it's available for any carrier or national retailer to pick it up as a store brand tablet that can be retailed for essentially half the price of a LTE-based iPad mini. So we're talking about half the price but this is ARM Cortex-A72 Octa-Core. Absolutely. It's the best-in-class, highest-performing processor core from ARM that's currently available. It's the A72. This is awesome and we're here at the mobile compute area. So who are you? What do you do? I'm Seyushu Mathopidhi. I'm the Vice President of Product Management in Qualcomm. I'm responsible for the mobile computing product line in Qualcomm and we have several products and technologies that we're highlighting here. As I said, we have a huge white-level ecosystem that we support in the tablet space in addition to supporting branded OEMs and this one's a white-level tablet from BOX. What we do is we infuse Snapdragon products, chipsets with key technologies that enable differentiated tablet experiences and one of them is immersive audio. Here's the BOX tablet where we're able to show you immersive audio. Obviously in a tablet, because it has a larger form factor, you can have stereo speakers that are a little bit one-apart. So high-fidelity stereo sound, you can play using the 650-2 processor, it's built into the processor. But in addition, we also have value-added immersive audio capability and let me play this for you. You'll see that when we play a sound clip, you can, and this is high-fidelity stereo audio. However, if you enable immersive audio, then it takes the sound to the next level and I'm not enabling that now. So what happens when you do that is it creates a surround sound effect. Even though you don't have 5.1 speakers, it feels like it do because the stereo speakers with its immersive audio capability emulates or simulates the experience of surround sound. So we talk about 3D audio, kind of. Yeah, absolutely. When you watch it, you will experience 3D audio, you will experience sounds coming from behind you, even though there's only two speakers on the tablet. Nice. And this is implemented on the SOC? It's implemented on Snapdragon and it is Qualcomm technology. So these are the types of differentiated experiences we're able to offer over what is typically available on a tablet. And here's another experience that we have, it's called adaptive display. And this is essentially the capability where your tablet, if you're watching a movie, the experience of the video that you see is adapted to the ambient light. So here you're watching and the light here is not that great, but you can still see the video very well. Now let's say you move into sunlight and I'm simulating sunlight by putting a flash here. When you do that, you can see that actually the contrast and the lighting on a per pixel level is completely changed so that you can actually see the video even in bright light. Nice. If I take away the light, you can see that there's a very big difference in terms of what it looks like. And when I put the light, you can see that it becomes brighter. But it's not making brighter by changing the display setting. It's making it brighter by enhancing the actual brightness of each pixel so that the contrast is higher. So when I move it, you see, in ambient light, you can see when I put it, it becomes much brighter. Nice. So all this is implemented on the 652. 652. So we have many technologies that improve the audio capability and the video capability on tablets that are built by Snapdragon. And that's what we call the tablet home theater on the go experience because more and more people are consuming video content, movies, TV content on the tablets when they're away from company. And this Armcourt takes a 72. The 652 is shipping since the beginning of the year, right? Since mass production is ready. It's the fourth quarter of 2015. It's been shipping for about five months now. All right. And the end devices are also available. Absolutely. 652, as the name suggests, is our mid-range processor. So what we're able to do is actually at a mid-range level bring premium experiences and performance to the consumer. So you're doing a 72 octa core big little as a mid-range? Absolutely. Because at our top range, the processor is 820. And that's based on Qualcomm's own Cryo 64-bit processor, which is much higher performance than the A72. All right. But this is also low power consumption. That's right. Absolutely. So we have extremely sophisticated power management capability on Snapdragon that allows you to be able to offer 30% to 40% higher performance from a battery perspective.