 How do you make more money? Specifically, how do you hack into your customer's mind so then that way they would pay for more without thinking? Today, we're gonna be making a video on a hundred and fifty cognitive behaviors that you can use in your restaurant So then that way you can make more money. Hello guys My name is Wilson your friend in helping you build a profitable restaurant now I get a lot of people emailing me asking me for strategies tips and tactics on how you can actually Make more money in a restaurant environment. Now if you're running a struggling restaurant Most likely it is because you're not utilizing the strategies that I'm about to share with you today Now if you're planning to start your own restaurant or sell food online Then these strategies these tactics principles that are proven over Generations would be super useful for you and today we're gonna be diving into two of them And I'm gonna give you an example of how it works and how you can actually apply it to your restaurant So you can immediately see an effect. Okay, let's dive right in the gallery of the hundred and fifty cognitive behaviors These are psychological hacks that happen in the back of our minds So if we understand these items and these behavioral items We can actually use it to our benefit through designs through pricing tactic through our sales strategy So as we are scrolling through these, let's say for example, we click on to one of these behaviors Zero price effect. So what does it mean? It means that free things tend to have higher value due to risk Elimination and you can click into this makes it super easy for you to understand zero price effects three things Tends to have a higher value due to risk elimination. Now you can also talk a little bit more about the description When customers pay for something they calculate the risk of any dissatisfaction They might get from that product. They have no expectation of free products whatsoever And that's the reason why you would see a lot of different companies Utilizing the zero price effect for example offer free shipping free shipping can be here huge differentiating over your competitors and as you can see here It tells you a little bit more about how the application is in the business world so instead of someone paying $6.99 for shipping and if you offer free shipping for your Business then it becomes a much much more Attractive offer for your customers and as you can see here It also goes into different examples and what category it has and the impact that has for a business What you can use and how you can use it you can implement it today And I have actually selected two examples that I want to dive into a little bit deeper about how you can utilize this For your restaurant business first up. It is the charm pricing people subconsciously prefer pricing that ends in 9 and 99 so this is the charm pricing Psychological behavior that we should be aware of now. How do you apply it to your restaurant? Okay? This description is saying that people tend to think that goods Sold for the pricing ending with nine are much better value than those with rounded prices This is how our brain process numbers very very quickly and mix snap Judgment about prices and values without any cautious awareness. So when we see something priced at 299 We don't see 300 we see 200 bucks and that's how my wife lives every time we go and shop and buy stuff and Literally when she sees 299 and I ask her. Hey, is this cheap or not? She's always only 200 something something dollars and I go nuts because I'm like, yo, man, that's 300 bucks. What are you talking about? so Definitely you can use this as a menu item and how you can actually price your items using round numbers over The the absolute number so then that way it can appear as a little bit cheaper So that's the reason why you see examples of menu items being 1499 or even like 1497 and that just makes it seem like that. Oh, it's only 14 bucks not 15 bucks Let's say if you are ordering an upsize, you know what 299 that seems like it's two dollars something not three bucks So this is reason why we see this so Commonly used as a strategy charm pricing and then there is something called the motivating uncertainty Effect, what is this? This means that people go crazy about the unpredictable rewards. So When people have rewards that are unpredictable 25% off freebies five dollars 15 and these are unexpected. They're much more likely to take action. So How does this work as a research that was done? The task was to drink a large amount of water within two minutes There's two groups that was actually assigned to this group a was told that they're gonna receive two dollars if they complete the task and Group B was told that they're gonna receive either a dollar or two dollars Randomly if they complete the task and guess what group a the completion rate was only 43% whereas group B the completion rate was much higher Substantially higher at 70% so what does that mean? That means that when you have random Rewards it would actually make your customers react differently and much more likely to actually take the action So you can actually apply this kind of discount for your restaurant as well So an example would be there's a restaurant that provides an envelope with a discount voucher at the end of each meal and in Order to use this voucher. There are certain rules to follow. You can use it the next time you visit the restaurant You can't open the envelope with the voucher. The waiter opens it on your next visit You never know what kind of discount you're gonna get and which is the reason why you're much more likely to take the action The rewards vary from getting nothing to an extra dessert side dish 20% off and a free meal And once again, you can utilize motivating uncertainty effect in your Restaurant and these are psychological behaviors that are happening in the back of your mind without you thinking So just imagine you having this slight edge over all your competitors You implementing these strategies that I'm sharing on your customers It doesn't seem like a sleazy tactic. However, these are psychological proven methods Stack a few of these methods and strategies in your restaurant and for sure you're gonna be able to make a ton more money So as you can see here, there's more than a hundred and fifty cognitive behaviors created by my friend Michael From Brainiac and so if you guys want to get access to this we are actually having a sale for him Go on to the site down below and you're gonna be able to see that you can get access to this for Right here Brainiac, you can actually click on this link Brainiac and you're gonna be able to get access to all 150 cognitive behaviors definitely check them out super super effective This is something that you know, it doesn't only apply to restaurants But also in any areas of business eyes I completely fell in love with it after seeing it because it is so so valuable and it's so easy to understand making these really complex Psychological behaviors super easy to understand definitely go check them out guys. I hope you enjoyed this video Something much more tactical for you to use definitely go to check them out in the link below. I'll see you guys in next week's video