 Hey everyone! In this video, we're going to show you exactly how to draw the map from the Design Sprint in extreme detail. The video you're about to see is one small part of our Design Sprint online course, where we go into crazy detail on exactly how to run and sell Design Sprints. So, really hope you enjoy it. If you want to know more about the Design Sprint online course, down below there's a one and a half hour free web class where you can learn a lot more about Design Sprint and a lot more about the online course. If you've any questions about the map or the Design Sprint process or what other videos you'd like to see, just let us know down below in the comments. I hope you enjoy this. We've spent the first morning of the first day of the sprint really hearing about all the different kinds of problems and focusing on the problems that we really want to try and tackle in the sprint. And now we're going to really find a particular area of the product to actually focus on and think might solve some of those problems. And that's done in the map and the target. And there's an update as well here in the Design Sprint 2.0. In the original book, a lot of focus and a lot of time was given to drawing the map with the group. And what we found after doing hundreds of sprints was that the more time we gave to the map didn't necessarily lead to a better outcome. And all the map is really for is finding that target area that we want to focus on and aligning the group so we all have the same picture in our minds when we're talking about the product or the system that we're working with. So we've really reduced the time given to the map to somewhere between 25 to 45 minutes instead of really half a day. So that's the main difference with the map but I'll still go through the actual process with you now. So the map can really be something as simple as this like really just showing the steps a user goes through or the process flow of a product really just so that everyone can see the main steps that happen not to really get into the granular details. So this is a nice example of a super simple map. So the exercise is generally pretty simple but it can be really tricky for you as a facilitator to actually do so I'm going to give you a few extra tips as well. But the general exercise is that you start with the marker in your hand, write the actors on the left, the users, the people who interact with the system, the objective of the users on the right. So what's the end of their journey? What are the things that they need to do and then complete that journey through your product or service and then fill in the actual steps in between. So how do they discover your service? How do they learn more about it? And what are the steps involved with actually using the service and really try and do this just in the time frame that you've decided. So we've got suggestions for you in our facilitators. Check this that you have as part of this master class, but you can also adjust the time if it's a simpler service and you think you can do it in shorter time. Try giving it a shorter time and seeing if you can get it finished and really just trying to do all of this in the time it's given. Otherwise you can find that you just go into too much extra detail if you give it more and more time and it's not actually ending up being useful. So let's look at how this actually applies in our example in Jake's Magic Laundry Service. So we start by writing the actors on the left. In this example we've got the customers who need to get their laundry done and us as a company, so Jake's Magic Laundry Service, Jake's Delivery Drivers, so us on the other side. And this could be, you could have more actors than this but it's often best to try and start as simply as possible. And then the objectives, so for Jake's Magic Laundry Service the objective of the customer is to end up with their clothes delivered back to them clean, so they have clean clothes. Really as simple as this, as simple as you can make this it will be just easier for you as a facilitator and for your whole team in the long run. Then it really helps to fill in what happens in between if you write these headings. Discover, learn and use. Really then help you just fill out those things in between. And in Jake's Laundry Service you as a facilitator then would be standing at the board and really starting to put some suggestions down to really help people keep moving. Your job as a facilitator in the whole sprint is to keep people moving and get people to actually bring out the problems and solutions and thoughts themselves. But you can start this off and it's a really great example of how to do this in the map if you start and it's always just a suggestion, a starting point people can then say yep that's right or no it doesn't actually happen that way it happens like this so you starting it off really encourages people to contribute rather than just leaving a blank whiteboard and asking people to tell you what you should write on there it's really great to just start things off. So in Jake's Magic Laundry Service maybe we also have how do people learn more about us there's a marketing page then what do people do how do they actually use it so the customer needs to choose a time that they want you to come pick up their laundry then they need to hand the clothes over then it actually gets taken away and washed but maybe then we realise while we're writing this that maybe before that the actual service has maybe we need to make a decision about who picks up the laundry so you can really just start writing and then rubbing out and filling in and adding things as you go just try and keep writing keep that flow and then maybe the clothes after this dropped off back to the customer and then the customer has clean clothes now there might actually be a lot of other small things that are going on in here like the user maybe actually does need to choose what kinds of things they need to get washed but this is not these little extra levels of detail in all of these actions aren't necessary details so you really just need to see the main flow because the whole point of drawing this map is just to choose where the problem areas are where is that areas that we really want to focus on so we can come up with a solution of a particular part of the system then you'll go back to the how might we questions and these were really the most important challenge areas that we wanted to try and solve this was discovered right at the very beginning of the day what are the most important things what things would have the most impact if we can really try and solve these areas and this is how we choose the target area on the map so we go back to the how might we questions and you as a facilitator will start with the top one the one with the most dots or the one on the top left and start to try and place them one at a time onto the map and decide really as a group then but you as a facilitator guiding like do you think maybe it goes in this stage or in this stage or in this step and then the group especially the experts and the decider can help you figure out really what part of the map it should go on and sometimes there are decisions about well it could go in right at the beginning of the journey or it could go actually right at the end is it more about how people learn what the service does or how they actually use the service that's a tricky thing to do but if in doubt your guidance here as a facilitator is if there's two spots where it could go try placing it further to the left further upstream because usually if you find the target area and really choose a target area of trying to solve the problems earlier in the user's journey then it'll probably have a flow and effect and fix the problems further down in the journey as well so going further to the left is usually the best choice so once placing each how might we want at a time you start to see where those most important problem areas and challenge areas where what places they fit in in the whole system in the whole product in the user and how they use your product so you're really starting to see where those problem areas are and if we look at Jake's Magic Laundry Service quickly again we look at some of the how-might ways that came up there how might we deal with people who are not home at time of pickup to maybe belong in the pickup and wash area so we've just got this high level of steps we can really quickly figure out where that roughly belongs how might we statement how might we let people know that we don't only do shirts this one seems to be out really letting people know and where they find out what the service does so maybe it belongs here more in the learning marketing page area so this is really roughly how that works and you really shouldn't take more time than that just 30 seconds per post-it note to just figure out where it's placed the whole purpose of the map is really all about picking that target area and it's just to find a place a particular part of our product or part of the user interaction that we can focus on when we start to come up with solution ideas so it's really just about making sure that we're all creating solutions that are focused on one area we're all going in that same direction placing the how-might ways really just helps us, it helps us make it easier for us to identify that target area so this is a few exercises really always coming back to early exercises that we did, this is an example of that where we're using something that came out and was exposed earlier in the sprint and we're using it to help us to make a choice about how to focus so to actually select the target the facilitator you will take the marker again the marker is really good just so we can clearly see it later on and decide together without as little discussion as possible what would be a good place to focus on, to come up with solutions to really test out if a solution could work and the same thing applies here about going further to the left so when you're choosing this target area even if there's two kind of areas with a lot of the problems have kind of been clustered usually if you solve a problem further up the line it really usually solves the problem further down as well so it's usually better to go further left so focus on where the how might we problem statements have landed don't discuss too long and if in doubt go further to the left and try and get as narrow a target area as you don't want to be circling half your map you want to be circling a particular area that you can focus on so for Jake's Magic Laundry Service even though there are a few two different areas where most of the challenges fell circling the discovery and learning part of the map was where we could try and solve the problems that might then flow on to solve problems further down the line a great facilitation tip for you especially for the map but actually for a lot of other exercises too is that the map doesn't need to be perfect or even correct and this isn't just good for you to know but you need to tell your team this before you start the map as you're actually creating and drawing the map and keep repeating this a few times because you will see when you're actually doing this that it's very very easy for people to get hung up on wanting to get every tiny detail perfect and making sure that we have everything in the right order and maybe this is connected to that so we need to add in six more steps here really continually reminding people while they're doing it and telling them before that this is going to feel like we didn't quite finish it we really don't need to make this perfect we're just going to do as much as we can in a certain amount of time and it will be enough we just need a high level picture a high level understanding of the whole system so really telling this to your team makes the whole thing go a lot smoother and removes that feeling of stress that people can get when they feel like they've run out of time and they haven't got everything down that they wanted to get down and there might be something missing so now we've just actually completed the first half of the first day and this is where we would normally have a lunch break when we're running our sprints ourselves and we're going to be moving on in the afternoon to already start thinking about producing solutions based on our understanding of the problems we've had now so congratulations for finishing the first half of the first day of the sprint okay I hope you enjoyed that video I hope it gave you everything you need to know about creating the design sprint map and like I said down below there's a link to a one and a half hour web class you can go deeper and deeper into the design sprint process and also we'll talk to you a little bit more about the design sprint online course you know when I say talk to you it's going to be about trying to tell you that you should buy it that's what these web classes are but hopefully there's enough free stuff on our YouTube channel for you not to feel annoyed about that so thanks so much for watching and have a great day