 Kelly my brother. What's going on my brother from another mother? Okay, man, you're my like my hero, man. I wish I could just get Like you do and just you know what the thing is man. It's like you trying to build a home Where do you start? You know I'm saying it's like if there's so much to learn but once you learn it It's good like Canva or going into Clarkson and building an ad. I don't even know how to even build an ad Cartra, I don't even know where it is. I don't even know where the pictures are to even grab it and try to make an ad Well, I just think you still have just your your your tools just a little mixed up. Cartra is not for your ad Cartra is is for your landing page Okay, so So I gotta learn canva better so you could take your ad from canva and then Well, I mean canva canva is not really It's not really for your I mean you can use it for your ads. Like can you see my screen? Yeah, yeah, perfectly because I know that I asked you how you did yours. You said I do mine through canva Yeah, as far as the image like if you come to canva and you type in if you just type in facebook And it's the ad so you go to facebook ad all canva is for is really for the dimension Um of the actual ad so facebook like if we go to facebook, let's go to facebook real quick There's a certain image size that you want so with facebook when you run an ad There's that dimension the size of the image is what they're recommending and then when you run an ad on on Instagram, it's a different it's a different size. So for example, this one right here. Here's an ad This image right here. This is the ideal image that facebook wants. So I use canva To to give me that size the dimension and then I can use any image That I already have so let's say for example this one right here, and then I just simply drag it over And then boom there goes my exact size that facebook wants Okay, now, what do you do with this now? If you wanted to put a button on it and Whatever, what would you do it from here since you've got your background? So right here, let's say this is the actual image that I want to go with And then also with canva I can go text and I can add any type of verbiage But with ads you don't want to add you don't want to add no more than 20 percent of The image Can be covered with text so no more than 20 of the image So if you're going to write anything on the image because I know there's like for example Go back to this one over here. Look, there's there's text drive store visits with low with location based ads There's text on the actual image Facebook doesn't want more than 20 percent of the image covered with text Oh, okay. I didn't know that okay, so on the image you just don't want to put too much text Right here. Look at this use this as an example that right there is the most text you want on an actual image um Now facebook they won't disapprove the actual ad They'll just give you like a like a like a like a notification saying hey Your ads not going to be shown to as many people because you have too much text on the image So I try to put too much text. I try to put text at all on the actual image So but if you have to then then again use this one as a as a as an example Just you don't want no more than no more text than what you see right here on this one Um, but again with with canva. I'll just take that image. Let's say that's the actual dimension there and I just hit download And then I hit download and then now I have that image saved on my computer And then when I go and run an actual ad so if I come over here To the ads manager I hit the green one And now I go run the actual ad in the third step It's the format So as I come over here, let's say I just use traffic I want to run traffic to my web page to my to my cartridge page So I'll use I'll do traffic and then as I go in through the setup And then I come to the third section which is the ad the identity the format the media Over here. This is where I'll actually upload that image So if I come over here, it's going to ask me single image or video We've been you know talking about video this whole time But if I want to use an image I can just come over here But first of all what I would do first what I would do first is I would put that Um Image I would come over here to your business page. So let's go to your business page What I would do first I wouldn't come and set up the ad here first in the ads manager like I'm showing you right now What I would do is I would take that ad and I would post it on the page first That's right Yeah, grab it. Mm-hmm. So I come over here like I would post any other Post I'd come over here photo And just simply upload photos And it's going to open up that image. So there's the image that I just saved from canva There's that image. I'd write out whatever make it like a normal post And then I would share now and then now it's a normal post on my business page And then now I would come over here and I would use existing post Yeah, right. I remember you saying that use existing post and then I hit the select post and it's going to ask me Okay, which one on the page do you want to use? We'll use the one that we just posted. I'll hit continue And there goes the ad now from this point on I cannot edit the text I cannot change out the image all of a sudden because it's what I'm running from my actual page So if I do want to change some text, I got to make sure that I edit it here first Edit it on the page first and then I can come over here and choose that post Okay, once I choose that post. Look, I can't edit. I can't edit the text I can't change out the image because it's the actual post from my page Okay, you know and then and then right here when you add button This is where you add the learn more button. So you there's a few different options But the the the most popular one and the one that gets clicked on the most is learn more So you're gonna just go with that one. And then this is where you put your cartridge link Okay, all right But like you said, if you do it a couple times Then you kind of get used to it, right? Yeah, man. Oh, yeah. I mean shit. I can yeah Yeah, I mean, I'm not I'm telling you man. I love your I love your compliments I sincerely am humbled by every time you tell me that I'm the shit But to tell you the truth. I'm really not I mean, I'm not freaking that smart at all I mean, I I mean I I am but then just I mean out of humbleness. I'm actually not like really I'm not I just been doing this shit as much as you probably did mortgages You know, I mean like I've just been I you know mortgages like the back of your hand And so now just a few years into facebook ads I I kind of know this like the back of my hand as well, but this is basic shit I mean, this is super basic shit. You'll learn this this stuff quick. In fact, I just showed you that's all there is to it Yeah, yeah, I just you know showing it and doing it yourself is two different things. No, it's perfect So how did we do with those uh uploads? So I got a few up there. We got it. It's just so much 10,000 freaking records. So let me show you what I would I got I I since when I looked it has to have a one in front of it in front of it does Yeah, it does so those ones I didn't really mess with I just I just created a few email ones. Yeah, just email ones and then I will Tomorrow start putting a one in front of every one of them. I guess Yeah, but what's up there now? I wonder if I can do that through a csv file. I wonder like through uh Excel file that you could add one to all of them off. That's my son that can you add it? I'm gonna ask because he's good with excel See this one up here at the top real estate investor interest um Is oh, this is one that you created this is an ad. Do you have an ad running right now? No, I know I haven't no, I haven't actually that's um, actually, that's that's your other ad account Let's go to this other to your actual That was your other account. Everything should be everything should be completely deleted out there and we should be starting from So it's this one our tour management group Always make sure you're in this one, you know, because I was just in your ad account your personal one So make sure it's this ad this management group. Yeah, so let me show so audiences we click on audiences And then so I set up all these ones one two three four five And then we can um, I can definitely add more you want to add more now or do you want to just run with these? Let's I want I want to run them I want I'm all I'm gonna mull up and then I'm gonna figure out how to do the one I'm gonna ask my son If I give him an excel file if he could add a one to all of them, sometimes you could add a one and push a button Oh, yeah. Yeah. Oh, you can definitely do that. I just don't know excel that good I don't either. So I'll ask my son. He's a pro at it. So I'll ask if that's the case then then I could upload them After I watch you a few more times. We just highlight them Yeah, we're just highlighting them like I'll serve phones. So We'll have to delete that one Marietta phones after me. Yeah, see these I have to delete Which one you want to delete to make let phones. They all they all have phones in them. Yeah That's why after I was doing them. I'm like shit. I don't I don't even think we can use these. That's why I stopped You can't so don't worry about it. Okay, so let's delete the audience I just noticed that I got to figure this out myself delete Delete audience. It's just it's just the emails then man. Let's just Yeah, we could upload just just emails. You can't do anything that says mixed because A chinese phone we'll have to get rid of because there's no ones to mekla If it says mixed it would just say emails and see that's mixed. So that's uh now You could upload where it says mixed you could just upload just emails right here See all the emails right here the 25 We don't have to do the phone numbers. You can just do chinese emails only So let's do these emails. Yeah, and then I'll deal with the phone numbers later because I have more phone numbers than emails Okay, so let's create audience. I just don't know if that's enough, you know shit 25 records. I mean Well, no, but but if we have other ones and combine them all right Yeah Well, I mean if you want to start mixing Well, I may just I may do to mekla. I may do marietta. I may do the chinese escondido and canya lake all all in one blast I may do san diego and orange county in a different blast Fuck it. I had to do them all and get as many as I can everywhere Probably Okay, so that's That's the emails for that one And then there's not another group until way here we go Okay, so these are Five see this is what I damned. I just deleted I mean see so I I named it the ones I just I just did I did all this shit already But I just ended up deleting them a second ago because see look I just put all the emails This is it's still titled 500 sd emails and phone. That's what I freaking titled the damn thing But I only copied the emails. Yeah, because we didn't know at the time we had added one So that's my fault. I should uh No, no, no what I'm saying is that I didn't even care about the phone number. I grabbed all these emails And created that audience that I just deleted So let's go is this all 500 downtown 500 500 sd. Do you want to just mix the 500 sd emails with the 500 downtown? Yeah, if it's all san diego, and then I don't care. Yeah, it's all san diego. Those are all san diego Yeah, the yeah, if it's downtown san diego, I don't care north county. I would like to kind of keep separate. So I ask adito Carl's bad So 500 sd emails and Downtown 500 Okay, so 500 500 sd emails 500 That's it. This sd downtown and downtown Just yeah, san diego Emails downtown exactly. So now we know where they are Until we start building a list like you said Damn, why didn't it let me copy that or paste it? Okay, so that's a good one okay, so So is there any more above that or which one? No, that was not above it That what are all these right here the ones you already copied. Yeah, I got all those I got all those so This one here Worry about that one. I'm just seeing is this all san diego. This is north now. Okay. Yeah. Oh, okay So you went to a different one say ocean side or vine. Okay. So this is orange south 500 orange south. Okay The album will go after these people here because Oh, so look at you man. You know where to stop at shit. Yeah, we're good. Let's do this Dude, you're Let's do it man. Let's do it. Shit 500. What was the name of 500 orange south, right? Yeah, uh-huh orange county south 500 orange County south Emails emails. Yep. Yep. No Because then I'll do 500 orange county phone numbers when we're after I add a one to it Okay, so 491 Okay, so that and then we got this one 500 sd emails Do we 500 This one has this one has 63 Okay, so I think I don't know if we did or not Oh, yeah phones after the number says 63 That's the only way I could tell there were so many of them. I'm sorry. It's kind of No, shit, that's I mean, that's how it is sometimes when you get list Um, sometimes you got to just clean up the data. No big deal. So 500 No, these are 63. It says right or it was 500 sd emails And this is uh Okay, you got it 500 sd emails 63 63. Yep Okay, so that's that Okay, so And then you just got random ones 500 sd. Don't worry about that. I don't care about that. Let's see what the next one is See, there's a lot of phone numbers. I mean they they may you know, even if you get 10 of those matches, yeah, of course. Yeah, so this is uh, Which one San Diego? 1500 Irvine. Okay. There you go 1500 Irvine That's a good one, dude Oh, yeah 1500 Irvine Look at all those fucking emails and phone numbers. Jesus. Yeah, that's a good one. This is a good one I could tell my just give me 15. Give me all the Irvine phone numbers and one csv and Well, no because this is how it came out of uh lion's death. It's already this this has already been washed Oh good. So But I haven't used it in a year. So we'll see what happens Yeah, that came right out of So 1500 Irvine emails Emails. Yep. Okay, so let's see This one perfect Okay, so So this is just in one Long csv file. I take it. I forgot what I sent to but yeah, it looks like it's just one fucking bs long csv file Which is nice. Maybe that's all there is I thought I had some Temecula Marietta ones in here. Well, I know I did Okay, so we got these ones So for 41 17 sd email So it's 255 But some of this is uh, yeah What do you see that number at? Let's see how it says 255 Oh, yeah, gotcha gotcha gotcha. Okay So we'll name this one for 41 17 sd email 255 Yeah Yeah, because then it tells me the number Of how many emails you got it should say that. I mean 41 17. What was it again 41? San Diego emails Was it 255? Yeah 255. Yeah 417 sd email I don't know Yeah, I must oh, okay. Yes, I did. I must have named it because there's so many san diego ones. I kind of just That's how I Marked it Got it. There's all your custom audiences, bro What's this to make them aerated mix? um Mixed mixed mixed, okay, so let's look at this one Because there should have been some let's see that would have been It would have been at the top or the bottom. There we go. Maybe it's just So that's okay. There we go. There's some right there, but I don't know what that was These are like y'all snore phone numbers Marriott, so that must have been the phone numbers That's the phone numbers So should we delete this one? Yeah. Yeah. Yeah, just delete it Because I'm gonna I'll call Title and see if I can get so these are all the emails in okay. Yeah. All right. That's cool. I'll get I have a lot more emails But we'll do that. We don't want emails. Yeah, I just want emails. Let's do emails Let's do emails and then and then shit man from I mean facebook saying the available availability They're ready to go so Um, but it was just a bummer. It doesn't tell you a proper, you know, how many matches or Or look or look alike or whatever Matches. Yeah. Yeah, how many how many are actually in the audience? Matched how many are matched. Yeah. Yeah, it doesn't tell you that how many are actual matched Maybe it does. I don't know man. I don't know if it does It won't yeah, it just it gives you a size, but it'll say below or above Smaller after matching The size of this audience. So let's read this this Let's the size of this audience is small after matching your customer file to profiles on facebook If an ad sets Audience is too small your ads may not deliver. Okay, but if you click two or three like 500 san Diego email Let's go to the next one Audience is populating populating Populating so take a little while for it to populate. So the chinese one I'll just add that if I did 500 san diego the 1500 urvine. I'll just add the chinese emails with that Yeah, then it just then it will go right. I'm not going to do one individually. I'm gonna I wanted to do just to mecula marietta like an elstrom menopause just in my local area for yeah To see what we get but all I have on that is phone numbers I'll see about creating the one in front of them Yeah, as long as we can get the one then I'll get the one I'll have I'll have my son so then as we as we click the green button and come in here to run the ad Now it's just simply Choosing the actual Demographics are not the demographic but choosing the actual objective which If it's a video, I mean you can go with you can go with video views But not I wouldn't I wouldn't really since we have a custom audience already We don't need video views even though it's a video what we need is we need conversions So we want conversions And it's going to be either traffic or conversions, but nine out of ten times. It'll be conversions That's for lead capture. That's telling facebook. Hey, I need people to go to this lining page and fill out the damn form Okay, that's what I need. That's conversion. So when we go under conversions That's when Well, yeah, we got to set up the ad account So you got to add your credit card to this actual account Okay So so the way you're going to do that is just come in here hit these dots and then go to business settings Okay And i'm actually recording this for you as well. So yeah, yeah, yeah, yeah, send them all to me because that man They they make a huge difference. I was talking to my buddies the other day that has a mortgage company out here I'm telling about what I was doing. He told me he spent six million dollars last year on advertising Oh, yeah, he probably made 12 Made a lot of money. Yeah, but just he he's I didn't ask him how if he did landing pages that I don't think he did but I think If he didn't if he didn't let me show you this part real quick And I'm gonna get to that but in here All you're gonna do actually you're gonna click on on yeah, it's business settings And it's right here billing Okay, so this is where you'll put the the card But if he's not anyone who's not using landing pages This is the one that they're using actually. Let me let me rephrase that Yes, all you do is come in payment settings and you can add it right there the card But anyone let's go back to the az manager He's a mortgage guy So he's his whole number one reason to run that six million Was either spent on video ads creating custom audiences of people who watch the damn video That's that's what that's one place he spent it and then he also spent it on lead capture because that's all we care about is lead capture He's not selling a product. He's not selling a widget from china. He is looking for lead capture He needs people on the phone to refinance or get him as a home purchase, right? That's his only freaking so six million was spent on lead capture or video views So if he doesn't have a landing page, then he's not doing conversions conversions and traffic is for those that have a landing page That's what culture is so we're looking to drive traffic to a landing page to capture the lead That's traffic and conversions If he does not have a landing page, then he's running lead generation So he spent six million on video views and lead generation lead generation is when facebook provides a form for you All right, so so and let me see if I can find let me see if I can show you an ad The reason why I don't like that. Let me show you Let's see if we can just find heart heart core business sponsored. Here's an ad. Let's see where she takes me See she's taking me to a cartridge page So here's a landing page. Here's the one button the blue one. I click on it There's the name and email. So she's taken me to a landing page. Let's see another one Because I'm looking for what your friend may be running. So here's another sponsored video There's I click on learn more And she is taking me to a landing page So everyone's using a cartridge page, but there's some that are not like your friend and I'll show you what that looks like So let's see if we can find here's another one on your port sponsored get offer They're taking me to a landing page So nine out of ten advertisers will take you to a landing. Actually, this isn't even a landing page These idiots are freaking they're sending me to a website. They're blowing their money So a lot of them do that, don't they? I mean, yeah, dude, a lot of them a lot of them blow their money. Look at this one sponsored Let's click on this one. They're taking me to a landing page So there's the landing page nothing else to click on But one single Time there's nothing. There's no other button. It's not a website. It's a landing page. That's a cartridge page But I'm trying to show you I'm trying to show you the ad that your friend would be running If he's not taking people people to a landing page Let's yeah, see everyone's taken me to a landing page. But just to kind of Forget about that the lead generation is when facebook provides the landing page for you that cost more It Per lead. Yes, it could cost more per lead for sure. And that's why I remember you commented You commented on one of my youtube videos one time and you said something about I think you said something about about this. I forgot exactly what you said, but This right here the reason why I don't really go at lead generation and using facebook's form Is because you have to take a few more. There's a few more steps that are involved So what facebook does they'll provide they'll provide the land the the landing page for you. They call it a facebook form They'll provide that form for you and that lead it looks like a normal landing page, but it's on facebook It's a lead form a facebook form and when they fill it out That lead is then over here In your page, so if you come over here you come to publishing tools And that lead will be over here In well, you have to set it up first, but it would be right here. So lead set up Once you set it up first Then then that lead will be over here But then you have to connect it to a to a cartridge for example And if cartridge if they don't if they don't accept cartridge Then you have to you have to upload it To a different type like a like a melchant for whatever for like like for example But then you have to get an app called zappier to allow you to do it automatically So there's just a few more steps that I don't that I don't like to do That are involved and it's just complicated. So right here zappier So zappier is a third party website that also charges But zappier allows for facebook to upload the lead to facebook So you'll see the lead right here and then zappier Sends it to your crm which would be your email otter responder So you have to be paying for an email otter responder Yeah, screw that and then and then and then and then and then and then that email otter responder will then send out emails But the email otter responder it can cost as much as the whole cartridge system altogether So that's why I just use I just use Carture for everything I just use landing pages. Yeah. So when you learn landing pages, do you go in the cartridge to look at how many people hit on it? Oh, yeah, or do you go to facebook analytics and look at it both both you can look at both So so when we start running conversion conversion ads, that's for actual landing pages I mean, excuse me. That's for actual lead capture to a landing page Once we start running conversion ads. Yes, you can look at the lead count In in facebook right here. You can you'll be able to like for example over here in the ads manager on the dashboard Now you're not going to be able to look at name and number That's what cartridge for cartridge is your crm cartridge to look at the name the last name the email the phone number That's what cartridge for to look at the the the data there But when you're over here in the ads manager up here, you see budget results reach impressions cost per result It'll also say lead So you can see how many leads came in By just looking at this Okay, and then you can look at your cartridge by looking at how many leads are in your cartridge system as well Okay. Yeah, I didn't know I figured you probably look at both, but yeah I'm getting excited pretty soon, but it's all good. Thank god. I got a job Like you said, dude, I'm telling you man. Yes, everyone wants to go into full-blown entrepreneurship and You can't you need you need a side income You need you need to be able to fund the damn thing. Exactly. You're you're 100 right and you know, so And it doesn't happen overnight. It doesn't happen overnight at all and all at all So that's why that's why my whole you know, my whole daytime thing is my is is closing closing clients on my Social media agency running Facebook ads for my for my clients because that provides the income that I can go freaking fund my business with I hear you know, I don't have you been how long have since you quit your Your real estate or whatever you were doing and did this full time. No, that's what I do full time I do I do from 2010 to 2016. I was a I was a now low So I was a loan originator Here in california. I was licensed for california and washington. I was closing mortgages Refies home purchases and we crushed it in reverse mortgages. My best friend till this day owns the company He is the lender. He owns the company. He crushes it crushes it. They do they do they do very very well But that was from 2010 to 2016 and in 2016 I left and started my own Social media agency and that's when I started running Facebook ads for other people So I've been full time running Facebook ads for other people since 2016 But I looked at that as a daytime job because I even though I'm passionate about it I'm more passionate about running Facebook ads for myself Because I want to sell shit, right? But I needed that daytime income and that's still what I do this to this day I run ads for other people and that's my daytime hustle and I use that income to go fund my business Which is my digital course. So teaching people how to run all this shit themselves. I have a full-blown course all through kartra So I'm fired up about about about my course, which 45 videos It's all regarding all this shit and it's for it's for a whole another niche But that's a course that I'm selling for a thousand dollars And I'm getting ready to launch it on the 1st of February So but Facebook ads is what I'll be using to to have people click learn more So when they see my ad it's going to be a video of me. It's not going to be an image It's going to be a video of me. Hey guys, this is david Just wanted to say what's up I want to tell you what I got going on and then when they click on learn more I'm taking them to a kartra page where they register name and email and they watch a 60 minute presentation Of what I'm pitching them I'm going for 60 minutes telling them about my course and then and then and then pitching them 997 and so That's my passion. That's going to be my bread and butter that but I but I need a daytime hustle to fund those facebook ads To sell my shit. No, I totally agree. You're right. Yeah And if it wasn't that if it wasn't my full-time thing, I'd go. I would for sure have a job somewhere else Just so I can fund my shit Yeah, you know, so You're good, man. You know, you know, you're learning too. Like yeah, we're all learning man. We're all learning I didn't this shit wasn't overnight for me either, you know I think once you once you run an ad You still you even really learn a lot from them And then you're then you're really on this checking stuff Right. I have no reason to jump on this. I'm not running ads or not doing anything So there's no reason for me to jump on here and look but that's how you learn by doing it Yeah, man, you'll learn you'll learn and um And also just investing your time you're either going to invest your time to learn it Um, and well, let me put it this way You're either going to invest your time and learn it on youtube and just youtube a bunch of random shit facebook ads, for example Or you're going to actually invest in someone that is already running them And now they're teaching you and now they're selling you some course That's super super worth it. Like I invest in courses all the time like I have like here's all my courses I invested just in the last few months. I invested in one two three four five six courses teaching me facebook ads youtube ads freaking instagram ads So because I knew that that's that's the most important the the culture the landing page that shit I'm gonna learn that you can learn that shit quick But the actual skill and that's why in your business as well You have you have your management shit going on You would think that that is your core business which it is But to tell you the truth Where 99% of your time should be going is cracking the code on facebook ads Because facebook ads is the blood. Let me ask you something as we're talking about instagram Do we are we going to run facebook and instagram ads or are we just strictly just going just hone down on facebook? No, you could for sure run both and and it's all ran through here Okay, yeah, how about youtube? YouTube yes, man. You want to but youtube is for video all 100 video you got to be running you got to be running Yeah, I mean even with the videos that you have you could for sure you could for sure run those two Well, here's the deal. I see ads for my competitors around here Like I go to youtube. It's the first one and first one or two. It says You know beneficial property management. I clicked on it. It does exactly what you said it takes it right to their website Yeah, I'm going what the hell this doesn't even they're not offering me anything It just takes me right to their website. No video. No nothing That's so it's a sponsored ad. It's just sponsored On youtube. Oh, yeah Yeah, but it was it was a video it started with the video. It's not just no it didn't Punch go to go to youtube as a property management Temecula or whatever Or whatever and doesn't matter Yeah, I clicked on like three or four of them and none of them Uh started with no video. Oh you're talking about well see this 119 flat feet has been official now click on that one Oh these top one these ads right here. Yeah. Yeah. Yeah. Yeah, so those some are they worth it or they're not worth it I don't know You know, I I mean, I wouldn't I wouldn't run those. I mean You can but at the same time like you don't want to spread yourself too too thin right now Like crack the code on facebook first or crack the code on youtube first Like choose one choose one don't try to do all three at one time We'll do facebook and instagram. Yeah, and then do that. I'm fine with that Yeah, start start one and that's what that's how i'm building my business Like i'm not trying to learn all three right now at all youtube is next youtube is what i'll be learning next But I got to crack the code on facebook and instagram first see these bozos. I'm telling you man Look at that that's what i'm saying that that's how all pro almost 95 of all property management This is what you get when you click on them shit Yeah, dude, like this is just this is just too much information man And and their only reason for running the ad is to capture a lead. That's it Like why are you sending me to your website? Like here's here's one reason why one reason why to send me to a website Is to capture me with your facebook pixel, which is what they're doing So so if if you're not if you're running a faith if you're running a youtube ad And and your whole intention is to have me click on it So I can come to your full blown website where you know There's nowhere to capture the lead But your reason for doing that was to capture my facebook activity because that's what they're doing here I can I know that they're running a pixel on me So so what they did is they ran a youtube ad okay to track everyone who lands on their website with their facebook pixel So they can then create a custom audience through facebook and go run an ad to me on facebook Well, I'll tell you what which is absolutely stupid in my opinion But that's that that would that would be the only reasoning behind taking me here Or they're either doing that exactly 100 of what I said or these dumb asses have no idea what they're doing So no because I've I've been on this site many times and I've never got an email I've never got no you're not going to get an email because they didn't capture the lead I didn't get it What you would see is you would see them in your news feed I don't even see them in my news feed. Yes, see they're they have a pixel on their page for sure But they're just not they're they must not be running facebook ads the right way because What you would do is you would create a custom audience of everyone who lands here That's what I have on mine. Look if you come to my actual webpage like under my umbrella of inspired digital I have a basic webpage. It's not meant to sell anybody Actually, I mean there's my products. There's my three products, but I'm not running ads here The only reason why I even have this is so I can track everyone who comes here Then I can create an audience. So now I have a custom audience of everyone who landed on my page So when I go run an ad next week, I could target everyone who landed on it Yeah, that makes complete sense, you know So that's what these guys would be doing or what they should be doing But you landed on it. So they got your pixel. So they got me So now I should start seeing ads in my news feed from them Yeah, look look for beneficial and text me if you ever see one because I would like to know because I've never seen one And I don't even go through my feed like that very often, but I've never seen one I don't yeah, so I would I would I would for sure see them in the in the news feed If they were running ads the right way You know, but but to run a youtube to to have a youtube ad Take me to a site like that. Even this other one dead suit. This guy's right here in marietta I know I'm really well. I know both these companies are right here in marietta Yeah, see just taking me to full blown websites, man None of the and here's the difference a website has all this shit a website has all this shit down here um This right here contact you would think that okay great my phone numbers there the buttons there contact they can do that It's just it's just these buttons up here. Don't need to be here. So this page. He needs to be taking me to a page Without these buttons up here And maybe just this middle section and the blue button So you'll be offering you something like hey man get our free affordable property management serving marietta 30 years managing no hidden management fees request a quote See that I know for a fact this guy's not he these ads are not converting. I know for a fact Look look and also when I come here, there's no facebook pixel So he has no idea that I'm coming here. Maybe he's tracking me through google which he can So so that maybe he's just a youtube guy and he's just a google guy because google owns youtube So maybe he's tracking me through google Which he could be doing but he should also be tracking me through facebook And he's not and to make these this this click because I clicked on it to make that click convert even more He should be offering me something for free Exactly Like like affordable property management serving marietta marietta and surrounding surrounding areas Request a free quote and get an instant download of the top seven reasons why You know what I mean like there needs to be something more enticing Well, that's the thing even if you go to google right now and just type in property management Go ahead and do that. I'm gonna see if it's launch. I bet you I Yeah, just type in property management and then click on the first one to see if I'm telling you Yeah, and it's like all these idiots man. This is the most expensive digital marketing. Well, actually I don't know if it's the most expensive, but I know it's definitely top three top three most expensive digital Marketing is when you're running an ad like this, which is called pay per click So when you're when you're running a pay per click ad through google That's the most expensive because these three bozos up here They're paying every time someone clicks and if I click and you're taking me to a full blown website Where there's no chance in hell anyone's going to enter their information. See there see look These idiots just this is good. This is better. This is good. But this up here at the top should not be here Maximum you're probably going to sign up for a free I mean consult and consolation. I mean that's nothing look right here. This this right there's the landing page That's it. Not all this shit down here But actually sign up today. All this is okay. I guess it's okay It's okay because there's no other buttons to click on But the call to action button But this up here at the top doesn't need to be there at all At all at all that's hurting his conversion these buttons at the top hurt the conversion because before you know it I'm browsing and I'm looking at different shit and before you know it I'm really all up in here looking at other random shit and and now oh shit Dinner's ready and and and I got to go Okay, no, no you're a hundred percent right. Yeah, I see like I'm saying they're all That one is actually probably a little bit better than 90 of them. I think to give you Because I do I was doing a lot of search even property At the biggest ones utopia Are they in there utopia? Yeah, right here. Yeah, they're the biggest or they're yeah I think they're probably I don't know a hundred percent sure, but they're probably the biggest They have like a blue website click on it Yeah, tell me what you think about that They're all over. I think they're in bunch of states, but they're See if they have a pixel on theirs See how I didn't say it just takes you to their website. There's no And these guys are big. Yeah, I'm telling you man. They're they're not They're not big because they're taking people to their website. That's for sure That's not why they're big at all at all at all these these these bozos have been just building their business forever They just have a footprint in the industry But it's not because of their ads. It's not because of the people coming to their website They're not even facebook pixeling me. They don't even know. I mean Yeah, this is this is not a conversion type of type of page at all It's a waste of money, but here's the deal I was noticing when I first was looking at this stuff because they said that you told me they were wrong That landing page is like what we're trying to do does not work property management does not work on social media And then I mean shit I know google Google I mean You know google and then you have social media. So okay, so then if social media doesn't work Okay, so then I got to go spend on google Okay, so then I'll spend on google you're gonna spend 10 times more on google to bring into a website like this Yeah, like yeah, right like no like This is not how you convert man. This is not converting calls for them at all And like I said, this is this is how much majority of them we looked at three or four of them This is how the majority well not majority all of them are just like what we're looking at here And then that's when I went to you and say hey, dude The social media work you said fuck. Yeah, dude Those guys don't know what their shit they're talking about but like I said you click on any of these bad boys They're all I mean they're all the freaking same Most awarded property managers turn to you. I think this is a vacation rental See look look perfect He he's messing up by the book your rental or property management up top Take those buttons out and boom there goes your landing page San Diego vacation rental management earned more from your vacation rental Yeah that that right there that But then but then where they mess up is all this other shit down here. Actually, there's nothing else to click on It's just information. So that's good Um, it's just information. Actually, I can click on all this other shit I mean, it's just it's a full blown website. It's just more than what's needed But also these people have been in the business forever. Yeah, turkey. They're they're they're public Yeah, a lot of see so shit There you're you're you're you're you're you're getting examples off of freaking the big swinging King Kong's of the damn industry someone like you that's a that's a solo per nerd Just yourself you have to be driving it to a landing page. You have to capture that lead You have to your budget has to go into lead capture and the best way to lead capture is to give them something for free And take a no landing page So for you to even remotely compete, that's where you have to start because you're just a smaller guy I don't even if you're a big guy, you should do the same thing that we're doing if you're a big guy Yeah, I don't why why you say if this is not converting You're wasting your money. Mm-hmm. Hell. Yeah, you're wasting your money. Oh, yeah You could grow really big really quick if you get your shit together and capture those leads, but There's another one get out of this one and there's just so many man That's why the industry of digital marketing. That's why people like me that are actually trying to build something in the In the actual industry of providing marketing services. That's why over the last few years it has just just exponentially exploded it just It it's grown so big because 99 of business owners Have no clue You ain't lying. That's why like that's why the industry my industry has has really, you know taken off like Because we're able to approach a company like this and say hey assholes you guys are spending freaking six million on this shit Let me show you how we can and your whole goal is to capture leads But you're not capturing nearly as many as you could if you were doing it this way Exactly. I totally agree with that statement. I 100% but this is probably one of the nicer ones But they're they're a vacation record. They don't do properly But you know if you go through them all like I did I mean if you go to What any of these Good life. I know good life go to good life. They're huge I know this guy real good. No, no, I'm real good. But it just takes you to his website. There he is him and his Worker. See there's nothing he he once in a while will run a facebook ad where he talks. Hey guys Like something like that. Mm-hmm. He'll just talk but there's no land Hey, if you guys will you know in san diego call me, but that's yeah, dude See, I mean That's why if you reach out to me and say, hey, man, I saw your website awesome looking website Is that website converting for you? Are you capturing leads? He'll say no like look download our free guide on how to hire a property manager See right there. You should be taking me straight to that and that only To this type of a page download see he's giving away something for free But what he's messing up is he's he has actually well, he's not advertising to this page But if he was advertising to this page He's he's messing up. You need to take me straight to this little blue thing down here. Take me to straight this There's your landing page. That's it. Mm-hmm And that's what we're trying to do with you this little square box this little gray box, man That's your web page right there. That's it No, I totally agree. Yeah, that's insane. You know, I come from an ad I come straight to there I enter my email download the guide and like you say it's so busy with learning center tenant service pricing blah, blah, blah Yeah, yeah, like you said, so this is this is a website which websites are great for informational purposes But I'm talking advertising actually paying to drive a click. I can't drive them to a website I got to drive them to the landing page to capture the lead and his and his Facebook shit that he runs every I only saw it for like a week and he quit it was just like this It was just him talking to you guys and then Really that's it. There wasn't much more to it, you know Yeah, he's pixeling me So if anything if he's smart enough or he has a smart team or whatever, which I'm sure he does They're creating a custom audience from everyone who lands here Running Facebook ads to us in the future. So let's see. Let's see if you get his ads in the future I I already I know I don't I already know that Every side I clicked on like you just did I've never got one thing ever ever Matter of fact, I've sold 500 homes and I never had one property manager I've sold a lot of investors And not one person has ever called me and said hey that home you just sold. Is that a rental? No one's ever called me which I am baffled. I asked all my agents has any property manager ever called you Not nobody I go. Geez. That's crazy. I'd be calling everyone every sale. Hey, I see you got one in escrow Is that an investment property? But anyway, no big deal, but They just say it doesn't work Property management on on social media doesn't work. It works Well, it's not even it's not I mean Again, if it's not social media, then it's then it's google. So pick one. I mean What else what else can we do? You know, I mean as far as digital as far as digital marketing You do both you do like you said, you just do if this doesn't work, which it works Yeah, dude, that's that's great all Dude facebook facebook they They showed their their their annual Profits and they profit about 60 billion In 2019 And that's all from ads. That's all admin. That's all from these ads alarm.com. It's from everyone running an ad So it's like dude. It's like 60 billion in ad net. That's what they netted. That was their freaking profits How the hell does anyone say it doesn't wow? Why aren't the hell our business is running ads on it if it doesn't work? You know like I think just because what you said They don't know marketing like you do or how i'm learning about landing pages and it's very difficult It's very expensive. You know, I've spent a lot of money. So you know that you spend a lot of money Unless you have a lot of money you just hire somebody like you say just run run me, you know an ad every every month But uh, you know Then you say once you find an ad that works you just fucking kill it with it. You just run the shit out of it So I want to build a list too. I'll look a like audience in the whole bit But no, I just I just look at I call you money Now I know what we need. I will try to find more emails and try to get a one in front of those numbers And uh, I'll get back to you Let's do it man. Okay, brother. Thank you. Sounds good, bro. Yeah. Hey, I love this. Um, send me the video I will I for sure will man on the last couple two that you've done. So Sounds good, man. I'm gonna call my son right now. Let's chat asap. You got it, brother. Okay, bro. Talk to you soon. All right, bye. Okay. Bye