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Waggener Edstrom - When Change Happens Part 3: The Content

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Published on Dec 16, 2008

When Change Happens: How To Communicate Organizational Change In Times Of Transition

Frank X. Shaw uses the case study of Microsoft founder Bill Gates' high visibility retirement to dissect both the peril and the promise of communicating change. His presentation includes ideas for how to mix traditional media, public relations and digital channels, and the most effective strategies and core practices these methods depend upon for maximum effectiveness.

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