 Welcome back. Now this week we are taking a look at the latest campaign by Faf Furnish. It's called Mrs. India Ka Ghar, which is a part of its digital campaign. This film is celebrating the homemaker in every woman who conceptualizes and buys furniture for our home, attempting to position Faf Furnish.com as her partner in that creative journey. This time we have Sonal Dabral, the chairman and chief creative officer at DDB Mudra Group. He's breaking it down for us. This house belongs to Mrs. India Ka. And every item in this house has a different meaning. I like the way it's been produced, it's been casted well. But I felt that the idea is a bit confusing because it seems as if there are two ideas happening in this commercial. One idea which is about furniture doing more than what it's supposed to do. So for example, when they speak about a table which has to also do Mehman Nawazi or Daraaz which also has to keep Daraaz as in the secrets. So that's one that I thought was in itself an idea or is an idea. On the other hand, Mrs. India to brand the homemaker Mrs. India that to me felt is an idea by itself. So it felt that this commercial had two ideas playing in it. The other thing is that the fact that Daraaz or this piece of furniture does more than just being a Daraaz. More than just keeping stuff inside it, it also keeps secrets. That concept, that thought which I thought was the central concept in this commercial as in with the rest of the furniture also felt as if it was a derivative, as if I had seen it before. I didn't like the Mrs. India idea. I thought in this day and age to brand the homemaker Mrs. India felt a bit regressive to me. And besides that I thought the film was produced well, casting was good, acting was good, the voiceover and the narration was good. Although I did feel and this is the problem that I have with many Indian ads that we somehow we feel that we have to kind of dumb down things. So we don't leave any room for subtext in films or in ads, everything is spelt out. So in this commercial for example, the whole 30 or 60 seconds being chock-a-block with words, trying to explain things felt to me that that's something that the team could have been more, had shown some more restraint in doing that.