 All right, this is something that I would love for you to do in your marketing if you want to get more clients to get more enrollments into your programs into your courses and The tactic is simple. It's to use authentic deadlines. I See a lot of you sell your you know announce your services Tell your network about your offerings But you you're not clear about when they should decide the deadline that you know your Your deal is going away or you're you know to get a bonus or or the course is starting, etc and I want to I want to emphasize the authentic deadlines part because I think a lot of us Understand that a lot of marketing is using fear of missing out FOMO or false scarcity or other kinds of constraints that are pushy that pressure people unnecessarily and Those of us watching this tend to be more heart-based sensitive and so we Naturally rebel against deadlines and using deadlines to pressure people in our marketing and I understand that and I don't want you to pressure people But here's here's what I want you to consider There are deadlines in your life and in your business that are authentic that are natural that Actually get you to take action and Actually get you to grow personally. It's a good thing for example If I may Well, I'll just use this example. I was you know understand we have to pay the bills, right? You're the rent the mortgage the electricity bill bill, etc. Okay, let's just let just take You know paying Paying the electricity the electric bill. Obviously, there's a deadline every month or every quarter However, often you pay the electricity bill if you don't pay the electricity bill on that deadline Your electricity will get shut off and you say well, I can't believe they're pressuring me to pay the bill on the deadline Well, you don't ask that silly question because you understand that if everyone doesn't pay their electricity bill Electric company won't have the financial resources to keep the electric plants running. We don't pay the water bill We don't have filled filtered water. We you know if we don't pay our bills on time The companies that provide the service to us won't be able to sustain themselves and we won't have the service provided to us We all understand that Right Our own bodies have deadlines every day if you don't eat, you know every day or at least every couple days Right, however long the human body can go without eating if you don't eat on a deadline You'll be dead, right? So let's not be so rebellious against deadlines and Limits limits, right? Let's let's be honest about this. Let's be Let's be real about this limits are how nature works You know, there is a limit to every day. There's a limit to every season There's a limit to this life Now if I may touch on the spiritual for just just a moment There's a reason we came in You know, I believe that we came into these limited bodies from an eternal life An eternal world of spirit where there were no deadlines and there is no limitation Where you could just spend a thousand years learning one thing But the body the spirit says wait a second. It's a thousand years to learn one thing is You know, I'd like to grow more. I'd like to grow Faster if that makes sense or like to experience more things. So the spirit came into this body It says let's give ourselves a bunch of deadlines. How long each day is How long each season is how long our bodies can go without eating How long our bodies can go without being exposed to the elements? So what does that mean? That means your spirit wanted you to be pressured on these deadlines now I say that with facetiously, but Your spirit wanted you to say no, you got to work in order to have food and shelter and Electricity and all the preacher comforts that you want your spirit wants you to work on a deadline So for example, I show up here on well more or less on time Okay, because I know some of you are expecting me to be here. I have a deadline. I didn't feel like showing up today, by the way I've been fun playing video games. I've been I didn't get unfortunately. I've slept too late last night It's unusual. I usually sleep at a good time, but last night. I didn't sleep at a good time So I was tired all morning. I didn't I could have said ah the day is shot. I'm I'm too tired today I'm not gonna make a video. I'm not gonna finish writing my blog post, but you know what? Deadlines help us to grow. Do you agree with me on this or do you rebel against deadlines and restrictions and constraints and limits? I think in the New Age world or in the spiritual spiritual people heart-based people We can go too far in rebelling against constraints. Oh, it's all about expansion and being living an expanded life being expanded It's all about opening the heart. Yes, and it's also just like the heart opens and contracts opens and contracts Rhythm I care more about rhythm than about continual expansion. There is a rhythm Open contract open contracts and so deadlines is the contract part of it. It's like ah contract, right contract contract We have a contract to grow in this life to feed ourselves at the bottom level and then to be able to grow in maturity in our relationships and how we deal with life challenges and In how we deal with our business, which means back to marketing You have to understand that you have to pay the bills on the deadline And so you need to give deadlines to your customers to your clients to your audience If your clients don't pay you on time, you know, you can't pay your bills, etc If your audience doesn't sign up for your services on time, you can't have any clients and you will go out of business So this is why I wanted to spend extra time to explain to hopefully open your heart and open your mind To this idea that deadlines and contraction is good on a rhythm Rhythm is so important for life and it's so important for your business. And so this is why I have a rhythm of offerings I launched something every month. I'd make my launches very light and very doable it's not a big deal and so And so in each of my launches, I have authentic deadlines. So let me give you some examples of authentic deadlines, right? So whenever I launch My monthly course I have two deadlines for you right to decide one deadline is the pre-launch discount deadline to say Hey, the course is going to start in two weeks I'd like to start the course in two weeks if I get enough sales, okay? And for those of you who want to buy the course and say yes to the course before I go through the trouble of Creating more marketing for the course creating the web page start planning more of the content all that stuff Let me just give you a description of the course just a basic description of the course and the link to to pay me Okay, and if enough of you say yes, that sounds interesting enough. I'm in okay, then I Go through the trouble of making a sales page planning more of the course content and Actually going forward with the launch so the pre-launch discount is important for me I give you a deadline so because I need a plan to say should I keep going with the course or should I change topic completely? So the pre-launch deadline is is important It's authentic because I make a decision at the end of the pre-launch period whether I'm going to launch the course or not And so I need to give you a deadline to say are you going to buy or not if you're not going to buy then if not enough people buy I'm going to cancel the course and Universities do this all the time right and not enough people's students sign up for a course they cancel the course I don't know if you've ever experienced that but universities do this all time So that's the first deadline authentic the line that I provide whenever I launch my monthly course the second deadline That's authentic is hey the course is starting Ideally you would start with us you can buy the course anytime in the future But if you start with us in a group you get to participate in the live calls the calls are all recorded So you can join the course anytime in the future and just watch the recordings, but you want to participate in the live calls They're starting You know next week or whatever and so if you want to join us and sign up So you see authentic deadlines are basically deadlines that help your business stay in business. So it's authentic to you. I Try to make my deadlines community-based to say hey should we go forward with this product? If there's enough sales, we'll go forward and plan the product plan the service do more of it another authentic deadline could be Hey, it's the start of a year or hey, it's mid-year. It's time to reflect on your year So I'm going to provide the service for you It's authentic to the audience to reflect on their year in the beginning or at the start of a quarter Or the middle of the year or at the end of the year to close it off So you see authentic deadlines can either be something that the audience is already thinking of and so you provide that natural Rhythm or it's authentic to your business to say hey, listen I need to decide whether to go forward with this or not or hey I need your help filling my client spots for this month now as a marketing coach. It's a little bit more Embarrassing for me to say hey, I need your help filling my client spots because you're like hey Aren't you a marketing coach? Don't you know how to fill your client spots? But if you're not a marketing coach you if you're not a marketing expert You should feel very very comfortable asking your audience to help you fill your client spots You're not a marketing expert. You're just trying to get your audience's help You're I'll come take your audience along with you to say can you help me fill my fill enough client spots for the month Or for the quarter or for the year. However, what's the whatever the rhythm is you that you fill your clients? So I hope that helps my dog is reminding me that that he's back and it's good for me to stop the video So please please for think about what deadlines in your in your marketing your business are authentic to you And start using them on a consistent basis. My name is George cow I love talking about building businesses from a heart-based authentic perspective Aligned with our spiritual values and if you have any questions for me that you love for me to cover in a future video Go ahead and comment below Maybe I already have a video that I could share with you or maybe I have a course I would ask you to buy if it's like a very detailed answer So either way I want to take a look at my because I'm doing this as a Facebook live right now So I'm gonna give you a chance to comment below if you are watching this replay later And while I'm waiting for you to comment I'm going to take a look to see if I have any comments on this Facebook live video if anybody's joining me for this I want to thank Patricia Prem and Carmel for joining me for this and Prem. Thank you so much for your comments So with that I'm gonna let you go and start planning your Authentic deadlines so that you can start using them all the time because otherwise You can't sustain your business if you don't give your audience reasonable Honest deadlines that are truly meaningful for you and or for them So I hope this helps and I will see you all in the next video. Take care