 In this video I'm going to show you how an artist completely changed his career with one simple strategy on TikTok. And if you don't watch this whole thing what can I say you can't be serious about your career because all of this information is free but if you put it to practice it works. Watch every single detail and then do it. It's the network. TikTok is constantly changing but it's getting better and better for artists. For instance this artist got over 60 million views on one single video and because of it now has over 2 million monthly listeners on Spotify and even got signed to a record label. How did he do this? That's what we're going to break down in this video but I can tell you it wasn't running ads. It wasn't doing an influencer campaign. All he did was post content and know what kind of content to post. So how can you do that? I'll show you. But first check out the video that made him go viral. What if this song you call me again drunk in your Benz? What's gonna be? Now obviously that was amazing cover but when you're trying to figure out how you can mimic and create success for yourself as an artist you don't want to just copy exactly the moment that all the big things happen for an artist. You want to get a better understanding of where they started and how they got there so you can make it happen for yourself. So yeah Austin is now at 1.9 million followers but let's rewind and check out a couple things first. Check out his first post ever on TikTok. He actually did a cover of TLC's No Scrubs. Not gonna play it for long but just get a little context. All right and he's posting covers. He's posting just little clips of his music. Literally just audio. He's going through this process right. This is pure experimentation. He has some random videos hopping on trends. All these things exist showing his studio communicating. All these things are the first phase experimentation and when you experiment at some point you have to take all of that information and figure out what did best from there. Eventually what does he do? He gets to a point where he realizes people really like when I do covers. This might not be for you and everybody but that's what he starts to land on and that's the first step. One you experiment. Second you analyze and then you bring that stuff together and this is where he started. All right and you see he has more videos of him doing peaches. He's doing other songs and covers. Sometimes he's actually doing his own music mixing that in. Please note that you want to mix yourself in your actual music throughout this process. You don't have to wait till you blow up to drop your music and this is what the ground zero of the process looks like and we're going to go all the way to the top but ground zero is literally I'm just getting out there posting. I'm finding things throwing things against the wall then I begin to figure out oh they like when I do this. This is getting a good response. I do that thing but then the next level after you do that thing is tweaking that thing that's working just a little bit to improve it. So you saw the original cover let's show it another one. This is Meet Me At Our Spot by The Anxiety has an R&B song. Just looking at these things visually you can see that he went from doing covers in a more of a random way to finding a consistent format and look that he wanted to create when he did his covers and this is a huge lesson because I see too many artists do something well one time it performs great and then they keep moving and don't do it again and then I see even more artists at least understand that there's something there and I should probably try to repeat it but they just do it exactly in that format not understanding you can improve on that format over time. You'll see Austin do this even more and this is what led to his blow-up so check this out. So what if this song was R&B? It's literally the exact same song and guess what he only posted them two days away from each other. The first one was posted October 27th 2021 and the second was posted October 29th 2021. Two days away from each other one did 423,000 views and the other one did 1.8 million views. That's how big of an impact the small difference of changing your format can make. He even found some big successes out of this over time. He had a really big cover doing Britney Spears toxic that actually got to about 2 million views. He did a pair more song that got over a million views and a couple of others that just performed a lot better than his old numbers. So again check this out this consistent look you're starting to see and then he evolves and he has this consistent look that you're starting to see that he's experimenting and tweaking with that same format and then fast forward he gets here. And then check this out three videos into him switching into this new format. He does 61.5 million views but that's what the process looks like. Format is everything when it comes to TikTok and it's even the smallest adjustments so you're thinking oh I'm doing covers but they're not performing well or they're performing well but I'm hitting this ceiling. It's probably a tweak to how you're presenting your cover or what the background looks like how you're dressed that could literally make all the difference or if you're doing a skit whatever type of video these small differences make a massive massive impact. In November when he went super viral with the Billie Eilish cover he had already worked himself up to about 100,000 followers and this is a note to make right. What you're going to find on TikTok over time building yourself building yourself you're going to have a better chance of going even more viral as you build. So your big big viral moment is usually going to happen when you have at over 50,000 followers over 100,000 followers but once you get in that range 50,000 100,000 even like 30,000 you can have massive moments you don't have to have a million to do something huge all right we have plenty of other artists that have done huge things with literally about 40,000 followers 50,000 followers and went super viral tens of millions of views on their on their actual videos so that's something to keep in mind when it comes to the impact here all that work all that tweaking all that growth is getting you to a point where you have the ability to go super viral and change everything because again in November he had about 100,000 followers he posted this got an additional 150,000 followers throughout that month and in December the very next month because as this thing continued to go and go and build he got over a million followers in that month alone that's how fast TikTok can move for you so that work up that build up even though it might feel slow at first when it happens it can happen big and happen extremely fast all right before I finish the rest of this breakdown I got to take a quick pause and let you know about beatopia because if you need beats not just from any random producer but from hit making producers for a great price there is a new player in town beatopia is the very first subscription platform for rappers and singers who needs beats yes I'm talking about Netflix for beats while other beat platforms charge you anywhere from 20 to 40 dollars just for the mp3 and a limited numbers of streams beatopia offers you five downloads for just $15 per month and we're talking about the real deal you're going to get the wave file the stems and full rights so you can get your streams on Spotify YouTube and SoundCloud and these are from people who have producer credits on songs with Kalani, Gunna, WizKid, PoloG, TideDallasign and more so to celebrate their launch you gotta check out beatopia it's the easiest and new way to put out high quality music for low cost and not to mention to celebrate their launch beatopia is giving away a full home studio for the one lucky winner so enter that competition via the link below and if you're skeptical when I say there's really dope beats from really accomplished producers you can always just go to the site and check out the beats yourself you don't have to actually download or pay for anything just check out the beats judge for yourself but first of course make sure you finish this video now here's the next note you see that there's so many of these posts right with that new format that really popped off well guess what just because you had a viral moment doesn't mean that all the work is done that's actually when things are just beginning and this is when I see so many artists messed up but Austin did very well with this because you see all these posts in the new format right well guess what a lot of these new posts aren't just him doing new songs or other covers they're actually the same song over and over again but he's presenting them in new ways check out a few of these videos that introduce the same song in different ways or refer back to a viral moment if you saw this video then you're seeing this one for a reason too what if this cover he called me again was vocals only oh y'all know that one dude will be on here changing all the songs into r&b um some white dude that he got hard bro he's good y'all know what i'm talking about he'd be saying to like what if this song was r&b i actually can't believe 17 percent of the u.s population has seen this y'all think belly has seen it and this is a part of the next step you have to be creative because you constantly have to remind people of this moment and put this in people's face to continue to drive traffic to the music that you have continue to get attention and keep them in your circle of influence Austin posted some version of this video over 20 times referring back to it in all of these different creative ways because what you have to remember a lot of times you get tired of you before other people get tired of you you're experiencing your song all the time you're experiencing your videos every time you feel like you're being pushy but everybody's not seeing it all the time and they're not seeing it at the same time and it's only like 15 seconds or 30 seconds or whatever on tiktok amongst so many other videos that they're scrolling so milk that moment right you go through that the experimentation at the beginning you find a format you tweak the format you experiment with new versions of the format you tweak again and you exploit exploit exploit you have to milk it once you find that moment that works and while you do this though it doesn't mean you just post this type of video you also want to continue to entertain at the same time with different types of content so if you check out austin he also did new covers of different songs in that same format that worked though he continued to use the format that worked but he still brought new content because he didn't want to just be seen for that exact cover because at the end of the day when you have a viral piece of content whether it's a song a cover or any type of video you want to continue to show people other parts of yourself throughout that but you don't want to stop milking that viral moment for everything you can get out of it trust me when these windows open up they don't occur often and you have to take everything you can because when it closes it will close and the beauty about all this is yes it takes work to post content on tiktok but it doesn't cost any money this is a single best strategy for an artist to use who is trying to come up in the game that doesn't have all the advantage of someone who's signed already or has big investors and all that stuff so let's go do this process one more time and then i'm going to show you a couple things that also just that should help encourage you on how you can benefit from this process so number one you want to actually put your content out there just to experiment right you got to put some things out there number two you analyze to find out which of this content is seeming to work best for you number three you double down on that content that's look to work best for you as you begin to start to see consistent results from that type of content then number four you actually analyze again and then five tweak so it's a rinse for peace process at the very beginning because you're tweaking that exact same piece of content to improve how you present that content you're not starting all over and going to find something else right and you can literally tweak analyze tweak analyze the exact same type of content for months if you look back at austin's profile you'll see that's exactly what he did and there were at least 15 posts in each version of the format before he switched it up and tried something new because you need enough information you need to you know just give something a fair shot before you just try to throw it away and try something new and to be clear you don't have to wait till the massive viral moment to see great impact on your streams you can find fans along the way if you look at this post from june 11th in 2021 austin actually posted that his latest ep had achieved over 2.6 million streams all right yes that's not the over 2 million listeners he has now after the viral moment but getting to over 2 million streams on an ep without ever having to have a massive viral moment without ever having to do anything the post content is a massive achievement because that music was just his original music and last but not least on tiktok you never know who's watching as someone in the industry myself i know a lot of people in very high places that are constantly paying attention to who's moving and what's happening on tiktok in austin's case finneas billy eilish's brother actually even shouted him out after he got signed you have people like charlie poof showing him love on the actual post that went viral these are the possibilities that come from tiktok if you aren't taking it seriously or you just would love more information on tiktok we have a lot of information on this channel i'll put a couple videos up here for tiktok there's a full playlist on how you leverage it how you format your videos and things to think about so you can build your own voice on the platform to get results like austin so make sure you check out those videos if you appreciate this type of content because we only create more content on tiktok if we're seeing people actually appreciating the content on tiktok if it's actually helping the community and the best way to judge that is if people are actually watching the videos so check them out