 Markets have become far more volatile, which for us as communications consultants means that we need to be much faster, much more flexible and very careful in managing the expectations towards the target groups that are relevant. I think that social media and financial communications is a very powerful tool to communicate better with retail shareholders, with private investors, pointing a vast group of shareholders and also potential shareholders to news that can be found on the company's website, to phone conferences etc via social media is a powerful tool to improve the level of information for the shareholder base. People think that banks still will do what is not forbidden. I think what they have to do to reinstall their reputation is to simplify their business model to become very transparent in explaining it. They need to allow their people to say no to a deal when the buyer is from an emerging market. We see a number of challenges in communications. Number one is that we act in very different regulatory environments with very different rules, with very different disclosure requirements, which makes it quite difficult sometimes. More so we see that if the buyer is not well known by the target company and the market of the target company, it needs to explain what it does, where it comes from and which rules it complies to very thoroughly. Well, the democratization of the web has had less influence than one would think. The reason is that before an IPO the legal framework is so tight that you are allowed to post information only behind a so-called firewall. However, the fact that most media are online and most media send their messages 24-7, we need to be much faster in reacting to what's being said and we find the news on the internet rather than in the paper the next day. What we advise our clients to do is that with a day of the listing you have the right financial communicators in place, which is the Investor Relations Officer and also somebody in the press department that speaks financial. What we often do is train those people prior to the IPO so that they're really up to speed when the listing has happened. They need to have the right materials which is annual report which is the internet that needs to be best in class from day one of the listing onwards.