 Welcome to Drinks Made Easy. Today we're at a different kind of spirit competition, the SIP Awards, where all of the alcohols today are going to be judged by regular consumers. It's going to be a blind taste test, so no branding is going to be able to sway people's opinion, and they're going to say what they really think about the alcohols they like to drink. I'm Paul Hachemi, the founder of SIP Awards, and it's been very important to me to change the status quo of spirit tasting and spirit evaluation. What we're trying to achieve is to really get the opinions of these consumers that aren't affiliated within the industry in any way, and a blind tasting, and get the results back to the brands, and then communicate that back to the consumer public. Well that was fun. The grading system couldn't have been easier. We got to try out a new type of glassware, a neat glass, and it was just a relaxed environment. I'm interested to see what other people think about this, and if you're in Southern California, check it out next year. Cheers from Drinks Made Easy.