Why We Stopped Making Explainers: EXPLAINED





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Published on Mar 15, 2019

There was a time when we thought we were going to move our explainers off of our main channel and build a business making just explainers. But it turns out they're just tremendously difficult and expensive to make, especially when you don't have the charisma of a known and trusted face to fall back on in the moments when you don't have full-screen graphics.

That project, sadly, died in favor of us spending more time on Crash Course and SciShow.

I think it's very important to understand what a powerful rhetorical tool an "explainer" can be when it is used to convince rather than explain, and how easy it is to make a bad explainer and have relatively few people notice.

It's also really important to ask ourselves why we trust the voices we trust, how that trust was earned, and constantly examine whether that trust is worthwhile. There are many ways to get information right now, and we can and SHOULD be very choosy!

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