 Hey guys, what's going on? It's Andy. In this video, this is going to be episode video one of five. It's going to be a five series videos of me calling live L.I.V.E. to automotive dealerships. I'm going to explain this. We're in the era of the worst salesman in the history of time. If you're not training with me, you're going to get crushed. Check these calls out. Hey guys, what's going on? So I'm going to hit this sales guy with an objection. Let's start the call. Hey, how are you doing today? I was going to check on the availability of a vehicle. It's going to be a 2019 Dodge Ram. I've got the stock number. It's a charcoal gray one. I'll just put the keys on it. It's 126-412A. Now watch guys. I'm checking your name bro. My name's Andy. Hello? Andy? I will check your name. Please don't be fooled. Okay. One of the things is you don't want to say what's your name bro. Okay. I've got him on mute, but you don't want to say what's your name bro. Now at the end of the day, he said, let me go check and pull the keys out. Let me ask you this. Where's the report? And as I say this to you, I'm going to ask this. People don't care about how much you know until they know how much you care. Am I right? Are we showing anybody how much we care about them? The answer is absolutely not. If you want to know right now why I say we're in the era of the worst sales person in the history of time, is because all we're doing is handing out information again like McDonald's. It's just the truth. What are you calling them? Do you have the stock number? What's your name bro? Hey Andy. Yes sir. Okay. Awesome. I saw it online for $39. What's your best price? Now at the end of the day, all you would have to do is overcome the price injection. But what he's doing is he's going out to see if there's a special price on the window. Now I want you to think about it. Is there any communication with me in this sales person? Has he built any type of report? Has he made me feel like that in my gut I have found the right place to do business with? The answer is absolutely not. So what happens is it's just cold questions. Look, the cell can't be closed till it's open. You'll hear me say it all the time. And by the way, do I want a warm customer on the phone or a cold one? Well the sales person's job is to get the cell warm. None of that has taken place. This is why training is more important than anything else in the world. Look, who makes more money or does a better job? A trained sales person or an untrained sales person? A trained sales person. Who makes it a better customer experience? A trained sales person or an untrained sales person? Is this guy giving me a show worth paying for? Is he giving me great customer service? Well the answer is no, not at all. How do we fix this? How do we change it? It's very simple. It's called training. If this guy was training with me right now for five to ten minutes a day over my phone sales training course, do you know what would happen? The digital platform that I have over $1,600 across the country training on this guy right now would be able to do a great job. And by the way, I've been on hold now for two minutes while he's checking the window. Now I'm going to ask this. I didn't ask him to go check the window. I just asked him, I said, what's your best price? And then I got put back on hold. I'm going to say this. This is going on in 99% of the sales dealerships across the world. Now you can either keep losing money and bleeding it to your competition or you can train your people. I'll continue to hold until he gets back. Okay guys, now listen, I'm still waiting, right? Now I really don't know if this guy went and really checked the window or maybe he went to the bathroom. I'm not sure. But I'm pretty sure that a dealer paid about $500 to get this lead. Now this lead came in and even though this is a mystery shopper call, okay, what would happen if this was a real customer? That $50,000 a month in advertising that the dealer spent to get this phone call, right? $20,000, $100,000, whatever your company spends. Is this really how Ransom calls? It sure is. Yeah, hello? Hey, I totally appreciate it. Okay, buddy. Well, I appreciate it and I'll just keep shopping around. No, I know it's a nice truck. It's only got 21,000 miles. It's a one owner. I mean, it sounds like it's really nice. So I just want to see if I can get a better deal. But for a couple of hundred bucks, I'll just keep shopping. But I appreciate you. You know, no, there is a lot of trucks. I mean, I'm doing the research right now. There is a lot. Yeah, no, I found about 15 of them. So I'm just going to go check them out. And actually, you're the highest price one in the market right now. So I just called because I like this color, but I've seen a bunch of them about 1500 less. I'm just going to make another call. I appreciate you. Thank you. Okay, guys, so that phone call right there, not only did it take him 10 minutes to get back with me, which I stayed on the phone just because I was wanting to hear what the heck he was going to say. In the end, he gave me some Kelly Blue Book deal, right? And then told me how it was the best price. His communication skills weren't great. And at the end of the day, I don't know why this guy's on the phone taking the phone calls for the dealership. It's the last day of the month. This could be an easy sell if he would have handled it right. Let's make another call. Yeah, I was calling to check the availability of a pre-owned car. It's going to be a 2018 Ford Focus Blue. Andy? Yes, it sure is. Yeah, I was just calling to see, number one, if it's still available. And then secondly, I wanted to ask, what would be your best price? No, actually, I just wanted to call over the phone. Usually I deal most of my stuff over the internet, so I just wanted to see what would be your best price. Okay, so you're saying I can't get a better deal? Okay, thank you so much. All right, bye-bye. Now, listen, I'm going to tell you this, it hasn't been the worst sales call I've ever seen in the history of my life. Look, I'm going to tell you this, right? At the end of the day, is she a salesperson? Look, she's a tour guide. She's an order taker, okay? She said, that's our vehicle. We'll give you a better price if you come in. Well, I said, well, look, I'm shopping over the internet. Can I get a better price? And she went back clearly to stand firm. Her $14,188, that's going to be your best price, plus tag title license, et cetera. Now, I'm going to explain this to you. At the end of the day, did she have any kind of relationship with me? Do I want to make any kind of concessions for a salesperson like that? Do I know her? Does she know where I'm from? Does she know who the car is for? Does she know how my day's going? No, because she didn't ask any of it. Do you understand this? When I say we're in the air of the worst salesperson in the history of time, why I say it? Did you smell a little bit of ego on her? Did you smell a little bit of entitlement? That like, if I'll come in and pay it, cool? If I'm not going to come in, cool. She doesn't care either way. The way that I was raised in the automotive industry is that every single customer was not an opportunity. It was my mission. It was my mission to make sure that they came in and purchased a vehicle. Now, I'm going to tell you this. If that was her mission, she would have gotten me in. But it wasn't. She's entitled. She's viewing it as an opportunity. Like, if I buy, cool, if I don't, next. Now, how does the GM, the owner, the people who are spending $50,000 a month in advertising to get phone calls like this come in, how do they want these calls to be handled? I assure you they want them to be handled great and they're not. Guys, look, if you want your team to become the best in the world, if you're an automotive sales pro and you want to be the best and you want to get paid what you're worth, you have got to train. Being untrained will cost your dealership hundreds of thousands of dollars net profit a month. And as a sales pro, it could cost you up to $30,000 a month net income in your pocket. Guys, shoot me a text, 918-210-0254. Guys, let me show you how to be the best in the world on the phone. And by the way, right now with COVID-19 going on, all these new sicknesses coming in, you think people are using the phone a little bit more now than they used to? Absolutely. Now's the time and the error to be deadly on the phone. I can teach you how to do it. Reach out.