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Published on Dec 3, 2007
'Endgame' is Shelf Life's first proper music video. As with the song, it was shot at Rubber Soul in Kokubunji, Tokyo, and features a cast of many.
The song was written as a new anthem for peace, love and understanding in our troubled world. It was partly inspired by a meeting with a young Iraqi engineer. He had come to Tokyo to tell people about what was happening in his country and to show that despite all that was happening in Iraq, he still brought a message of peace with him.
Borrowing vibes from 'Hey Jude' and 'We Are The World', 'Endgame' is a song that appeals to people to be the change they want to see in the world and to recognise their fellow humans as being part of the same family.
The video was directed by esteemed Japanese music video director, Kazuyuki Akashi, who has also worked with the likes of Mika Nakashima and Kumi Koda.
The track also appears on Shelf Life's debut album release 'Best Before End'.
For more on Shelf Life, visit www.myspace.com/shelflifetokyo